The FIAT/IFTA MAM SurveyHighlights from the results analysis

FIAT/IFTA MMC Seminar, Glasgow 2015 – Brecht Declercq (VIAA), Gerhard Stanz (ORF) – 21.05.2015

Media Asset Management15 years after the birth

10 years after the breakthrough

disclaimer:

lies,damn lies,

and statistics[Benjamin Disraeli]

MAM SURVEY RESULTS

Number of responses 50

After elimination of doubles 47

WHAT STAGEARE YOU IN?

8.5%2.1%

12.8%

4.3%

12.8%

12,8%

23.4%

21.3%

2.1%

Q1 to Q4. What stage are you in?

We have no file based collection

We have a file based collection, but no MAM plans

Preparing development or acquisition of a first MAM or filebased workflow

Implementing a first MAM or file based workflow

We have a working first version

We're preparing the development or the acquisition of a secondversion

We're implementing a second version

We have a working second version

Other

WHEN DIDYOU START?

0

1

2

3

4

5

6

7

8

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

6a. When did your FIRST MAM or file based workflow come into production phase?

HOW DID THEMARKET DEVELOP?

0

1

2

3

4

5

6

7

8

9

10

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2013 2012 2014 2015 2016

Number of first and second MAM implementations per year

Nr of 1st MAM implementations Nr of 2nd MAM implementations

n = 62

HOW LONG DO YOUUSE YOUR MAM?

7.06.05.6

10.010.6

6.09.1

9.09.2

10.010.57.8

5.99.27.07.84.55.8

4,35.0

6.65.95.66.1

2.12.01.2

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Number of years that a first MAM was in use n = 27

BETTER ACCESS,TRACKING, CATALOGING?

The impact of MAM on ...

Access to born digital and digitized content: very positive

Tracking of use and re-use: generally positive

Detail and accuracy of cataloging: generally positive

Quantity of content archived: significant increase

IN YOUROWN WORDS: “...

Free-text questions:

Most quoted as positive effects ...

Access to the content

Performance of the system

Workflows management

Free-text questions:

Most quoted as challenges ...

System design

Workflows management

System interfaces

Free-text questions:

Most quoted as challenges ...

23.5%

55.9%

17.6%

2.9%One other remarkable result: financing

1 - Rather big challenge

2 - Somewhat a challenge

3 - Rather small challenge

4 - No challenge at all

Free-text questions:

Most quoted as expectancies ...

Better system maintenance

Metadata, rights metadata in particular

Storage issues

WHICH KIND OFCONTENT DO YOU KEEP?

0% 20% 40% 60% 80% 100%

Radio programmes / spoken word audio

Music

Television programmes / moving images

Stills / pictures

Pictures of your own archival objects

Other: QC reports, subtitles, scripts,special effects

13a. What kind of content is / will be kept in your MAM or digital repository?

YES

NO

n = 42

FROM WHICH STAGEIN THE PRODUCTION PROCESS?

0% 20% 40% 60% 80% 100%

As rushes / elementals

As full programmes beforebroadcasting / publication

As full programmes afterbroadcasting / publication

13b. From which stage of the production process will TV or radio programmes enter the MAM or digital repository?

YES

NO

n = 42

WHICH GENRES?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

news

sports

current affairs / factual

documentary

fiction / drama

publicity

shows / quiz

entertainment

cartoons / animation

children's programmes

feature films

other: institutional meeting recordings

13c. Which genres are kept in your MAM or digital repository?

YES

NO

n = 42

METADATA, ESSENCE, OR...?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%

Essence (e.g. audio, video, stillimages)

Metadata referring to digital files inthe same system

Metadata referring to not (yet) filebased, analog objects

13d. What is / will be kept in your MAM or digital repository?

YES

NO

n = 42

CONNECTED TO APRODUCTION ENVIRONMENT?

69.0%

21.4%

9.5%

14. Is your MAM or digital repository connected to a digital radio or TV production environment?

Yes, it is currently

No, not yet, butthere's a plan toconnect it

No, and there are noplans to connect it

n = 42

WHAT ABOUTRIGHTS INFORMATION?

59.5%26.2%

14.3%

Q15. Does your MAM or digital repository handle rights information?

Yes

No, not yet, but there's a planto include rights information

No, and there are no plans toinclude rights information

n = 42

THANK YOU!FIAT/IFTA MMC Members

Elena Brodie-Kusa (EBK)Brecht Declercq (VIAA)

Gerhard Stanz (ORF)

More and deeper results in de publication after this conference!