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FIAT/IFTA MMC Seminar May 2015. FIAT/IFTA MAM Survey
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Transcript of FIAT/IFTA MMC Seminar May 2015. FIAT/IFTA MAM Survey
The FIAT/IFTA MAM SurveyHighlights from the results analysis
FIAT/IFTA MMC Seminar, Glasgow 2015 – Brecht Declercq (VIAA), Gerhard Stanz (ORF) – 21.05.2015
Media Asset Management15 years after the birth
10 years after the breakthrough
disclaimer:
lies,damn lies,
and statistics[Benjamin Disraeli]
MAM SURVEY RESULTS
Number of responses 50
After elimination of doubles 47
WHAT STAGEARE YOU IN?
8.5%2.1%
12.8%
4.3%
12.8%
12,8%
23.4%
21.3%
2.1%
Q1 to Q4. What stage are you in?
We have no file based collection
We have a file based collection, but no MAM plans
Preparing development or acquisition of a first MAM or filebased workflow
Implementing a first MAM or file based workflow
We have a working first version
We're preparing the development or the acquisition of a secondversion
We're implementing a second version
We have a working second version
Other
WHEN DIDYOU START?
0
1
2
3
4
5
6
7
8
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
6a. When did your FIRST MAM or file based workflow come into production phase?
HOW DID THEMARKET DEVELOP?
0
1
2
3
4
5
6
7
8
9
10
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2013 2012 2014 2015 2016
Number of first and second MAM implementations per year
Nr of 1st MAM implementations Nr of 2nd MAM implementations
n = 62
HOW LONG DO YOUUSE YOUR MAM?
7.06.05.6
10.010.6
6.09.1
9.09.2
10.010.57.8
5.99.27.07.84.55.8
4,35.0
6.65.95.66.1
2.12.01.2
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Number of years that a first MAM was in use n = 27
BETTER ACCESS,TRACKING, CATALOGING?
The impact of MAM on ...
Access to born digital and digitized content: very positive
Tracking of use and re-use: generally positive
Detail and accuracy of cataloging: generally positive
Quantity of content archived: significant increase
IN YOUROWN WORDS: “...
Free-text questions:
Most quoted as positive effects ...
Access to the content
Performance of the system
Workflows management
Free-text questions:
Most quoted as challenges ...
System design
Workflows management
System interfaces
Free-text questions:
Most quoted as challenges ...
23.5%
55.9%
17.6%
2.9%One other remarkable result: financing
1 - Rather big challenge
2 - Somewhat a challenge
3 - Rather small challenge
4 - No challenge at all
Free-text questions:
Most quoted as expectancies ...
Better system maintenance
Metadata, rights metadata in particular
Storage issues
WHICH KIND OFCONTENT DO YOU KEEP?
0% 20% 40% 60% 80% 100%
Radio programmes / spoken word audio
Music
Television programmes / moving images
Stills / pictures
Pictures of your own archival objects
Other: QC reports, subtitles, scripts,special effects
13a. What kind of content is / will be kept in your MAM or digital repository?
YES
NO
n = 42
FROM WHICH STAGEIN THE PRODUCTION PROCESS?
0% 20% 40% 60% 80% 100%
As rushes / elementals
As full programmes beforebroadcasting / publication
As full programmes afterbroadcasting / publication
13b. From which stage of the production process will TV or radio programmes enter the MAM or digital repository?
YES
NO
n = 42
WHICH GENRES?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
news
sports
current affairs / factual
documentary
fiction / drama
publicity
shows / quiz
entertainment
cartoons / animation
children's programmes
feature films
other: institutional meeting recordings
13c. Which genres are kept in your MAM or digital repository?
YES
NO
n = 42
METADATA, ESSENCE, OR...?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
Essence (e.g. audio, video, stillimages)
Metadata referring to digital files inthe same system
Metadata referring to not (yet) filebased, analog objects
13d. What is / will be kept in your MAM or digital repository?
YES
NO
n = 42
CONNECTED TO APRODUCTION ENVIRONMENT?
69.0%
21.4%
9.5%
14. Is your MAM or digital repository connected to a digital radio or TV production environment?
Yes, it is currently
No, not yet, butthere's a plan toconnect it
No, and there are noplans to connect it
n = 42
WHAT ABOUTRIGHTS INFORMATION?
59.5%26.2%
14.3%
Q15. Does your MAM or digital repository handle rights information?
Yes
No, not yet, but there's a planto include rights information
No, and there are no plans toinclude rights information
n = 42
THANK YOU!FIAT/IFTA MMC Members
Elena Brodie-Kusa (EBK)Brecht Declercq (VIAA)
Gerhard Stanz (ORF)
More and deeper results in de publication after this conference!