Fear & Loathing

@sarakfraser

Find your happy place.

experimentAgile.Flexible.Willing to Fail.

Look beyond conversion

HOW DO YOU GET HERE?

First, answer this:

Why does my website exist?

Answer this:

Why does our website exist?

GOT AN ANSWER?

With a purpose statement,

you have a few critical

metrics to track.

Macro-conversion

MICRO-CONVERSIONS

• Education/

Entertainment

• Contacts

• Customer insight

• Sales support

surveys

leads

white pape

rs

Micro-conversion

What are micro-conversions?

Example: CAT

Equipment lookups, downloads, quote requests.

Email: sara@enveritasgroup.comTwitter: @sarakfraser