FAIRTRADE MATTERSANDY POWELLASSOCIATE CREATIVE DIRECTOR, GOOD
WHO ARE WE TALKING TO?
HOW LONG DO THEY HAVE?
WHEN’S THE MOMENT?
HOW DOES IT INTEGRATE?
WHAT MAKES IT ENGAGING?
NOW FOR THE FUN/FRIGHTENING BIT**DELETE AS APPLICABLE
PREPARATION IS WHAT YOU NEED
SHOOT, SHOOT, SHOOT
BE PREPARED FOR THE UNEXPECTED
FIRST THE FILM, THEN QUESTIONS