Facebook Workshop: Attract, Interact, Manage, Grow

#GiveBack13 @alizasherman AlizaSherman.com Aliza Sherman!

Leverage the Connections

Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!

Leverage the Tools

Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!

First impressions count…  

Cover Image  

Cover Image  

Cover Image  

Cover Image  

About Section  

About Section  

Profile Image  

Profile Image  

Profile Image  

Profile Image  

Cover and Profile Images  

Add opportunities to connect…  

Apps  

Apps  

Apps  

Apps  

Opportunities to connect  

Custom Apps  

Customize, organize, prioritize  

Remember: Hidden Apps  

Apps Images  

Start the conversation…  

Text Post  

Link Post  

Photo Post  

Photo Album Post  

Quote Image  

Timeline Posts  

Highlight or Milestone  

Highlight or Milestone  

Highlight or Milestone  

Connect and integrate…  

Website  

Website  

Website  

Organize your content  

Key Content & Tools

o  Policies o  Guidelines o  Messaging Map o  Editorial Calendar o  Scheduling Tools

Policies

o  Privacy Policy o  What data you ask for o  How you use it o  If and how you store it

o  Security Policy o  Site o  Server

Guidelines o  Internal guidelines o  What is allowed o  “Appropriate” o  Violations, Repercussions

o  Community guidelines o  Golden Rule o  Terms of Service

Messaging Map o  Your audience o  Their interests o  The tone o  Factual, Serious o  Humorous, Heartwarming o  Inspirational o  Motivating

Editorial Calendar

o  Monthly, Weekly, Daily o  Events o  Promotional o  Seasonal o  Topical o  Informative o  Action-oriented

Type of Content o  Organization news o  Upcoming events o  Current events o  Reports, facts and figures o  Storytelling o  Calls to action o  Behind-the-scenes

Recruit

Lead them to actions.  

Volunteer form  

List of volunteer opportunities  

Ways to share info  

Inform

Give them information.  

News  

Progress reports  

Stories  

Photos & video  

Retain

Show appreciation.  

Public thanks  

Celebrate achievements  

Tell their stories  

Monitor and Measure

Facebook Scheduler

Facebook Activity Log

Facebook Activity Log

Facebook Post Stats

Facebook Promoted Posts

Facebook Insights

Facebook Stats

o  Virality o  Talking About o  Likes – Easy gesture o  Comments - Community o  Shares – “Seal of approval”

Social Media

Go for long-term, lasting relationships.

Get this and other presentations from Aliza

Sherman at www.slideshare.net/

alizasherman  

o aliza@mediaegg.com  o @alizasherman  o alizasherman.com  

Aliza Sherman

Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!

Give Back 2013 Project #GiveBack13