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Facebook Workshop: Optimizing for Nonprofits
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Transcript of Facebook Workshop: Optimizing for Nonprofits
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Facebook Workshop: Attract, Interact, Manage, Grow
#GiveBack13 @alizasherman AlizaSherman.com Aliza Sherman!
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Leverage the Connections
Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
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Leverage the Tools
Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
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First impressions count…
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Cover Image
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Cover Image
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Cover Image
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Cover Image
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About Section
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About Section
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Profile Image
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Profile Image
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Profile Image
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Profile Image
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Cover and Profile Images
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Add opportunities to connect…
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Apps
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Apps
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Apps
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Apps
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Opportunities to connect
Custom Apps
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Customize, organize, prioritize
Remember: Hidden Apps
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Apps Images
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Start the conversation…
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Text Post
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Link Post
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Photo Post
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Photo Album Post
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Quote Image
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Timeline Posts
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Highlight or Milestone
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Highlight or Milestone
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Highlight or Milestone
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Connect and integrate…
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Website
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Website
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Website
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Organize your content
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Key Content & Tools
o Policies o Guidelines o Messaging Map o Editorial Calendar o Scheduling Tools
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Policies
o Privacy Policy o What data you ask for o How you use it o If and how you store it
o Security Policy o Site o Server
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Guidelines o Internal guidelines o What is allowed o “Appropriate” o Violations, Repercussions
o Community guidelines o Golden Rule o Terms of Service
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Messaging Map o Your audience o Their interests o The tone o Factual, Serious o Humorous, Heartwarming o Inspirational o Motivating
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Editorial Calendar
o Monthly, Weekly, Daily o Events o Promotional o Seasonal o Topical o Informative o Action-oriented
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Type of Content o Organization news o Upcoming events o Current events o Reports, facts and figures o Storytelling o Calls to action o Behind-the-scenes
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Recruit
Lead them to actions.
Volunteer form
List of volunteer opportunities
Ways to share info
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Inform
Give them information.
News
Progress reports
Stories
Photos & video
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Retain
Show appreciation.
Public thanks
Celebrate achievements
Tell their stories
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Monitor and Measure
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Facebook Scheduler
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Facebook Activity Log
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Facebook Activity Log
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Facebook Post Stats
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Facebook Promoted Posts
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Facebook Insights
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Facebook Stats
o Virality o Talking About o Likes – Easy gesture o Comments - Community o Shares – “Seal of approval”
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Social Media
Go for long-term, lasting relationships.
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Get this and other presentations from Aliza
Sherman at www.slideshare.net/
alizasherman
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Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
Give Back 2013 Project #GiveBack13