Making Your Facebook Page Sing

Where are my fans?

• How do I help people find me?

• What about my existing customers?

• I don’t know what to put on my page…

• Why am I doing this?• No one is commenting…

Loyalty, Referral, Sales

What is THE most important factor?

ContentIs King

Compelling Content

• Entertaining• Valuable• Engaging

Types of Content

• Blog entries• 3rd party content• Tag parties• Questions• Expert time slot• Polls• Videos• Photos• Links

Where to Find Stuff to Say?

• In your head• Other people

– Blogs– Tweets– Newsletters

• RSS feeds– Twitter Favorites

• Facebook pages• Aggregators

– Mashable– ReadWriteWeb– Alltop– Techcrunch– Your industry trade pub

• Guests

Welcome to My Page…

• Share your page• Tag your page• Ads• Twitter• Business card• Email signature• Email newsletter• Invitation card/poster

EdgeRank

• Algorithm order:– Videos/photos– Links– Status

• Collaborate• Comments• Likes• Friend varieties

http://www.social3i.com

Toy and Tool Box

• Like Button– Replacing Share– Gotta have it

• Like Box• Posting as page• Connect• Custom Tabs

– Tabsite.com, do-it-yourself, Webstrim

• Applications– Ecommerce: Ecwid,

Payvment– Involver, North Social

http://developers.facebook.com/

The T’s of the Content Calendar

• Theme• Topics• Times/days• Type• Tone

Know Thyself First

Getting in touch with your Value

…the ripples vs. the drop

Your target customer

• What gap are you closing for your customer?

• Why does your customer need you?

• Why does your customer want you?

• What would your customer do without you? Would they miss you?

• Customer driven or customer focused?

Measure, measure, measure

• Create your game rules• Declare your start• Measure at the end of a

turn (what’s a turn?)• Compare• Win? Lose?• Start the next round

Stay in the Game