Exploiting Digital Channels To Achieve Your Business Objectives

Facebook v. Google

According to Nielson, people spend 3 x more time on Facebook than Google...My Wife is addicted

Don't bury your head in the sand....

If advertising is cheap, we learn how to use, we don't write it off!

Google Content Network:

Familiar interfaceTarget properties according to performanceMultiple advert formatsLots of report data

Facebook:

Target Location, Demographics, Likes & Interests, Education/WorkFacebook can resize the advert automaticallyImage, Title & Body Text Reporting is basicNo quality scoreNo split testing

The ultimate difference – when on Google people are searching for information. When on Facebook, they are arranging dates or playing Farmville.

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The Key To Good External Promotions On Facebook

Special OffersLink Bait LocalPersonality DrivenEvents

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Sample Adverts

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Landing page needs to match the advert – look, feel and language

Some Extra Tips

• Keywords represent an interest not a search• Include Google tracking codes in URL’s• Add extra copy to the pictures• If you can’t advertise on a group page, pay for the privilege• Works well when people have a ‘love’ for something and there is a conversation going on.• It can suffer on b2b and really technical subjects.• It really is a social media – start the conversation• Long running ads suffer – new is good• Put the wrong people off clicking• The 2 step sale• Lead generate and build your list.• Add FBML widget to add GA code.

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Exploiting Digital Channels To Achieve Your Business Objectives

www.returnondigital.com@guylevine @returnondigital