Recruiting on FacebookUnderstanding the Demographics

Presenter Today

Takeaways

• General Facebook Demographics– Age, Location, Education

• How Job Seekers are Using Facebook• 1st and 2nd Degree Networks• Tools available for Facebook

Recruitment

Which Social Network Do You Use for Recruiting?

Source: Jobvite Social Recruiting Survey 2011

Where do you Find Talent?

US Facebook Users by Age

Source: Facebook.com

13-1718-24

25-3435-54

55-64

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

50,000,000

16,133,640

38,183,260

36,454,580

45,023,720

19,299,660

US Membership by Education

College Grad In College In high school0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

50,000,000

45,735,340

5,760,1204,912,360

Top UniversitiesUniversity Number of College

Graduates on FacebookHarvard University 222,600

Princeton University 40,060

Yale University 52,260

Columbia University 121,880

Stanford University 102,660

University of Pennsylvania 103,860

California Institute of Technology 9,780

Massachusetts Institute of Technology 49,560

Dartmouth College 32,200

Duke University 77,780

Source: National University Rankings

Top US States on Facebook

Source: kenburbary.com, socialbakers

US State Total Users Penetration to Population

California 19,041,160 51.52%

Texas 11,042,400 44.56%

New York 10,131,660 51.85%

Florida 8,818,680 47.57%

Illinois 6,209,040 48.09%

Pennsylvania 5,811,600 46.11%

Ohio 5,457,740 47.28%

Michigan 5,035,100 50.50%

Georgia 4,792,700 48.76%

North Carolina 4,393,500 46.83%

Social Media ComparisonAge

Education

Income

Source: Alexa.com July 2011

Exponential Network

130 friends 16,900 second degree connections

Job Seekers Are on Facebook

How Job Seekers Use Social Media for Recruitment

Which social network led to finding your current/most recent job?

Tools to Recruit on Facebook

• Facebook Business pages• Facebook Career pages• Career Apps• Ads• Applicant Tracking Systems• Identified Employer Solutions

Post Jobs on your Facebook page

Candidates apply directly on Facebook or through your ATS.

Jobs reposted through partners:

Draw an audience to your jobs through targeted Facebook advertising

Engage your audience with Facebook Sponsored Stories

Build your Talent Community with a Facebook Cost/Like campaign

Thank You!

• Questions?

• Connect with us on Social Media to learn more about social recruitment

http://www.facebook.com/IDforEmployers

http://www.linkedin.com/company/identified

http://www.twitter.com/#!/IDforEmployers

http://plus.google.com/109095929518152577968/posts