ADVERTISING ON FACEBOOK

What are Facebook Ads?

A Facebook Ad is a branded ad that links to an external site, a Facebook application, or a Facebook page.

1st Step: Define Your Goals

What would you like to accomplish with your Facebook Ad?

Increase leads and sales?

Promote a specific event?

Get more people to Like you Facebook Page?

2nd Step: Know Your Audience

Ask yourself:

Who shops in your dealership and tells friends about your company?

Where are they located?

Do you customers fit into a particular age range?

3rd Step: Create Your Ad

Go to www.facebook.com/advertising

Click on the “Create an Ad” button

Choose the destination for your Facebook Ad

External URL

Facebook Page

Application

Creating Your Ad

Creating Your Ad

Choose the type of ad you would like to run

Sponsored Story

Facebook Ad

Sponsored Story vs. Facebook Ad

Sponsored Stories:

Ad format that turns your friend’s actions into promoted content. For example, you can pay to have a percentage of all check-ins to your dealership show as a sponsored story. You will not see your own content, but will see content of customers checking in.

Sponsored Story vs. Facebook Ad

Facebook Ads:

Unlike sponsored stories, Facebook Ads include custom content from the advertiser and not the activity of a friend or fan.

Creating Your Ad

Choose a title for your ad, insert ad content, and choose a clean and crisp picture friendly to the viewers eye.

Ad Targeting

Facebook ads allow advertisers to target by location, gender, sex, education, status, and interests

Budgeting

How much will my ad cost?

When advertising on Facebook, you have total control over your spending. Set a daily spending limit so you don’t go over your allowance.

CPC or CPM?

What is CPC?

CPC is short for Cost Per Click. In terms of advertising, you are charged each time someone clicks on your ad. Best used for selling products, services, and generating leads.

What is CPM?

CPM is short for cost per one thousand impressions (cost per one thousand page views). Use if you want your ad exposed to as many people as possible with no action requirement or desire for click through rate.

Bidding

After your ad is set up and your targeted audience is complete, you will need to set a price that you are willing to pay per click or per one thousand impressions. A suggested bid range will populate with a suggested price appropriate for you ad.

Facebook charges the amount that is required for your ad to win the auction, which may be lower than you maximum bid.

Track Your Performance

Facebook allows advertisers to track their progress throughout the duration of their campaign.

Questions & Comments