Post on 26-Jun-2015
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Community Leadership Symposium 2012
June 29, 2012
Facebook 101,Marketing Leadership,and the Evolving Age
of New Media
#who
Launched in February 2004Social networking/community organizing portalBrand promotion toolResearch toolNetworking tool• Photo/Video Sharing• Email/Instant Messaging
#what
…a Website
Overview
Users upload more than 250 million photos to the site each day.• Bought Instagram for $1 billion
845 million monthly active users.
52% of users are age 18-35 (26% split 18-25 + 25-34) 20% of users are age 13-17
Women average 21 updates to their Facebook status per month -- men average just 6.
Facebook users on average can reach 156,000 other Facebook users.
#what
Fast Facts
#what
#what
#what
EvolutionVia evolving • Demographics• Technologies (Instagram/Skype + Mobile)• Economies (Egypt/Iran)…the very nature of what Facebook offers, does and is to you is evolving.
So what is Facebook going to be?
#what
1. I don’t know (and no one does)
2. What do I think it wants to be? A unified platform for:
Your TV Your Phone
Your email Your mobile
Your content
base
…why?
#what
Greater networking
Capacity building
Telling Your Story
#what
Privacy
The Internet never forgets
What to do?• Set appropriate privacy settings• Talk to your children (teachers, talk to students)• Control who can search for you• Block inappropriate users• Use as a teaching moment:
• Online safety• Cyber ethics
#how
The JWB Pinellas FB Page
Your Branding
Creative
Analytics
#how
The JWB Pinellas FB Page
Administrator
Post/Links
Analytics Promotion Opportunities
#how
Guiding Principles for Social Media LeadersBuild a strategy that is social by design.• Facebook should be integrated into your marketing efforts
on the front end, not an afterthought.
Create an authentic brand voice – be straightforward.
Make it interactive – have 2-way conversations about what you do. Seek feedback.
Nurture your relationships -- this is a long-term investment.
Keep learning – utilize analytics.
Source: Facebook
#questions
@JWBPinellas@bkirby816@N_A_P_C
www.JWBPinellas.orgwww.Twitter.com/JWBPinellas
www.Facebook.com/JWBPinellaswww.YouTube.com/JWBPinellas
#thankyou