Post on 11-May-2015
Facebook 101 for Professionals & Small BizPresenter: Doug Hay, CEO
Dead Simple Internet Marketing™ Series
Presenter - Doug Hay
• Early adopter of Internet
marketing
• 30 year marketing veteran
• Sought after speaker -
presented at local, regional
and national conferences
• Lectured at two universities
for the Sales & Marketing
Executives program
Our Services For Small/Medium Biz
• Website design & programming
• Social Media consulting,
implementation & training
• Small business SEO – Search
Engine Optimization: Keywords,
link building & content creation.
• Press release writing, optimization
and reporting
• Blog set up, strategy, and training
• Email programs
• Online reputation management
• Video production & marketing
• Staff training
Ask about our Internet Marketing Analysis
Doug Hay
doug@doughayassoc.com
Direct: 250-756-0306 Toll Free: 877-226-3823
Free Internet
Marketing Analysis
More Sales?
More Leads?
Presentation
Q & A
Ask for Slides
Agenda
1
2
3
Marketing
Integrated
Marketing
Strategy
Integrated
Marketing
Strategy
Offline
Marketing
Integrated
Marketing
Strategy
Offline
Marketing
Integrated
Marketing
Strategy
Offline
Marketing
Referrals
Integrated
Marketing
Strategy
Offline
Marketing
Web
SiteReferrals
Integrated
Marketing
StrategyBlog &
Content
Offline
Marketing
Web
SiteReferrals
Integrated
Marketing
Strategy
Social
Media
Blog &
Content
Offline
Marketing
Web
SiteReferrals
Think Like a Publisher
Web site
Video
White
PapersAudio
Emailed Newsletters
BlogsPress
Releases
Case Studies
Articles
Facebook Numbers
Facebook is the most
effective social
networking platform
for brands to get their
marketing messages
across to consumers,
say 80% of companies. -Source: Sense
Internet Study
Success
Source: http://www.socialmediaexaminer.com/how-alaskan-mom-brings-millions-to-her-carpentry-blog/ (2012)
Social Media Stats:
• Website: Ana White Homemaker
• Facebook: (Under “Knock-off Wood”): 50,000 (2012) fans
• Twitter: 2,550 followers
• YouTube: 30 videos
Highlights:
• Ana White’s blog draws nearly three million unique page
views every month.
• 90-95% of her Facebook content comes from fans, and
she leaves it all public.
• Pinterest is the #1 referring site to her blog, bringing 6,000
unique visitors a day.
• In year two, the blog began bringing in enough advertising
revenue to support her family.
“Do you have advice for other women who
might aspire to a blog-to-book career like
yours?
I put 90% of my time into creating content and 10%
into other stuff like answering emails, social media,
and promoting posts. If I had started with the
opposite, just 10% on content and 90% on
promotion, I don’t think I would be here today. Try
to create content that’s so valuable it shares
itself, and then you can focus on doing what
you love.”
Read more: http://www.thegrindstone.com/2012/10/17/mentors/homemaker-ana-
white-i-would-love-to-be-the-rachael-ray-of-diy-719/#ixzz2YT6TWQVQ
Partnership with Marie Forleo
Facebook Set-Up Steps
Set up biz account
Complete profile
Network - get people to “like” you
Content creation
Interact
Click through to your website
Buy your
product
Business (Fan) Pages
Facebook business “pages”
are like a storefront at the mall
Business
Pages:• Have multiple
administrators
• Allow custom tabs
• Event creation
• Can add apps
Facebook allows you to create custom
items for your business site. E.g. pix,
special offers, coupons, contests, etc
Need a Personal Profile First
Admin PanelFacebook
Profile & Aps
Searched for “Seattle Dentists”
Vanity
NameFacebook
Click
Edit
Page
Select your
page
name
Enter
desired
username
Check
availability
New
vanity
name
Build Audience
To follow a Facebook fan (biz)
page is called “LIKE”
TimelineFacebook
EngageFacebook
• More engagement = your
content stays longer in the
news feed
• Only post relative content
• Post regularly around the
same time,
• Not just text - include videos,
photos and links
• Ask questions
Facebook’s EdgeRank System
A system to determine how and where your
post shows up in a user’s news feed.
Dedicate
a Team
Member
Page Management:• Monitor your page
• Jump in on comments
• Post on wall
• Deal with negative
• Delete spam
Watch the
sales
messages vs
conversations
• Share tips
• Post how-to
videos
• Free webinars
Respond to comments
Take note:
• Follow Facebook’s established terms and conditions. There
are lots of rules and the standards on Facebook are
constantly changing.
• Don’t use a personal profile for business.
Engaging Fans (Likes)• Add great content – more
characters vs 140 for Twitter
•Fans post freely – text, photos, etc
•Run contests, polls, etc
•Create dynamic pages
Just publishing?
Business Page
FacebookPromote
Your
Links on Your Website
Links on Your Blog
Everything Print
• Business Cards
• Letterhead
• Brochures
• Print ads
• Fliers
• Event invitations
• Placards
Business Pages
FacebookAds
For Your
Place Facebook Ads
Facebook Advertising
• For a smaller budget try
out the Sponsored
Stories and Promoted
Posts.
• These keep users on
Facebook vs. linking to
websites
• Stay on the news feed
longer
Business Pages
FacebookMetrics
For Your
Client name
Build business
page
Get people to “Like” your
page
Interact & leave
comments
Click through to your website
Buy your product
Metrics
(Stats)
# of “Likes”
# of comments
# Click throughs to
your website
$ of Sales
Brand
Brand
Brand
New Marketing
Brand
Brand
Brand
Brand
Brand
Brand
Takeaways
Creat business profile around keywords
Do your homework
Create interesting content & publish
Engage not just publish
Run contests, sweepstakes, etc
Cross promote on social sites, email, etc
Please
Give us a
Like on
Doug Hay
doug@doughayassoc.com
Direct: 250-756-0306 Toll Free: 877-226-3823
Free Internet
Marketing Analysis
More Sales?
More Leads?
Copyright Notice
All materials contained in these presentations
are protected by Canadian and United States
copyright law and may not be reproduced,
distributed, transmitted, displayed, published or
broadcast without the prior written permission of
Doug Hay.
The names of actual companies, products or
images mentioned herein may be the copyright
or trademarks of their respective owners.