Product DevelopmentDiogo Teles - @diogocteles

Head of Product

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The Beginning

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/“ If you wish to make an apple pie from scratch,

you must first invent the universe ”Carl

Sagen

The Problem

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/“Don’t mistake speed for precocity: the world does

n’t need wrong answers in record time.”

The Market

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/Size + Competiveness + Fuckedupness = Ready to

Disruption Factor

The Technology

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/Global availability + Defendability + Hard To

Implement = Science Fiction Index

Small Market+

Easy To Implement

Big / Competitive Market

+ Easy To Implement

Small Market +

Hard To Implement

Big / Competitive Market

+ Hard To Implement

Ready to Disruption Factor

Science Fiction Index

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The Problem

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/“ Don’t be the pike ”

Tom Hulme

A Story

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/“We need stories to reach facts”

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Who are the personas?

What is the role of each persona on the discovered problem?

What are the main pain points?

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No Assumptions

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/“ Apostas são as mães de todas as cagadas! “

My Grandmother

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Solution

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/Define a one liner value proposition!

Feature Definition

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Feature Prioritization

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/This guy has a brilliant method. Oh Well a good

method. To be fair its just a method.

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User interestHow important is this feature to the user?

Development effortHow hard is it to develop?

Business importanceIs this feature killer for the business?

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MVP Definition

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/“So what if we started pushing “Minimum Lovable

Products” into the world?”

Define Key Metrics

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/“ You are what you measure “

Go-To-Market

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/If you pay for it, you are not doing it right!

Test the MVP

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/It doesn’t need to look pretty, it just needs to

WORK!

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Feedback, Feedback and

more Feedback

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Conclude and React

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/Metrics + Distribution Channels + Costumer

Satisfaction = Great Success

Roadmap and Long Term

Vision

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/“ I have a dream. Oh and btw this is my plan to get

there. “

Build your investment

deck

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ProblemSolution Market Size

CompetitionConfirmed Value Proposition Validated Metrics

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Validated Go-To-Market StrategyProduct Roadmap Long Term Vision

A solid and build upon real metrics financial plan

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“ This is not good enough, just take it to the back of the barn and shoot it ”

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