Faber Ventures from Idea to MVP

Product DevelopmentDiogo Teles - @diogocteles

Head of Product

/

The Beginning

/ 2Copyright © Faber Ventures - Confidential

/“ If you wish to make an apple pie from scratch,

you must first invent the universe ”Carl

Sagen

The Problem


/“Don’t mistake speed for precocity: the world does

n’t need wrong answers in record time.”

The Market


/Size + Competiveness + Fuckedupness = Ready to

Disruption Factor

The Technology


/Global availability + Defendability + Hard To

Implement = Science Fiction Index

Small Market+

Easy To Implement

Big / Competitive Market

+ Easy To Implement

Small Market +

Hard To Implement

Big / Competitive Market

+ Hard To Implement

Ready to Disruption Factor

Science Fiction Index

/


The Problem


/“ Don’t be the pike ”

Tom Hulme

https://www.youtube.com/watch?v=qw18uKhV0AE

A Story


/“We need stories to reach facts”

Copyright © Faber Ventures - Confidential / 9

Who are the personas?

What is the role of each persona on the discovered problem?

What are the main pain points?

/

No Assumptions

/ 10

Copyright © Faber Ventures - Confidential

/“ Apostas são as mães de todas as cagadas! “

My Grandmother

/

/ 11


Solution

/ 12


/Define a one liner value proposition!

https://www.youtube.com/watch?v=qw18uKhV0AE

Feature Definition

/ 13


/

Feature Prioritization

/ 14


/This guy has a brilliant method. Oh Well a good

method. To be fair its just a method.

http://www.diogoteles.com/?p=17


User interestHow important is this feature to the user?

Development effortHow hard is it to develop?

Business importanceIs this feature killer for the business?

/

MVP Definition

/ 16


/“So what if we started pushing “Minimum Lovable

Products” into the world?”

Define Key Metrics

/ 17


/“ You are what you measure “

Go-To-Market

/ 18


/If you pay for it, you are not doing it right!

Test the MVP

/ 19


/It doesn’t need to look pretty, it just needs to

WORK!

/

/ 20


Feedback, Feedback and

more Feedback

/ 21


/

Conclude and React

/ 22


/Metrics + Distribution Channels + Costumer

Satisfaction = Great Success

Roadmap and Long Term

Vision

/ 23


/“ I have a dream. Oh and btw this is my plan to get

there. “

Build your investment

deck

/ 24


/


ProblemSolution Market Size

CompetitionConfirmed Value Proposition Validated Metrics

/


Validated Go-To-Market StrategyProduct Roadmap Long Term Vision

A solid and build upon real metrics financial plan

/

“ This is not good enough, just take it to the back of the barn and shoot it ”

/

/ 27


Faber Ventures from Idea to MVP

Technology

Transcript of Faber Ventures from Idea to MVP