Post on 12-Jul-2015
FA 102a, Research and Brand Development
Peter WatersHouse-Cleaning Robot
Assignment One, Research
Peter WatersHouse-Cleaning Robot
“A Robot that Learns How to Tidy Up After You”
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you
Assignment One, Research
Peter WatersHouse-Cleaning Robot
- Robot trained to survey room, identify objects, figure out where they belong
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you
Assignment One, Research
Peter WatersHouse-Cleaning Robot
“The robot begins surveying the room with a Microsoft 3-D KinectCamera, originally made for video gaming.” http://www.news.cornell.edu/stories/May12/PlacingNewObj
ects.html
http://geekdad.daddyforever.com/images/2010/Kinect-sensor.jpg
Assignment One, Research
Peter WatersHouse-Cleaning Robot
“[The Robot] divides each task into small chunks, computing a series of features of each chunk.”
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you
Assignment One, Description of Future Product
Peter WatersHouse-Cleaning Robot
A House-Cleaning Robot
Assignment Two, Naming Process
Peter WatersHouse-Cleaning Robot
Key Words in Original Post:Robot, Tidy, Clean
Generated Name Possibilities:Robo-CleanTidyBot
Selected Name: TidyBot
Justification:Simple, easy to remember name that clearly identifies the product’s function. Takes a complex product and makes it user-friendly.
TidyBot
Character/Persona Tone
Language Purpose
- Professional- Careful- Friendly- Honest
- Scientific- Personalized- Methodical- Meticulous
- Clean- Order- Organize- Assist
- Time-Saving- Sleek- Revolutionary- High-Tech
Peter WatersHouse-Cleaning Robot
Assignment Two, Brand Character Diagram
Assignment Three, Logotype Research,Word from Diagram
Peter WatersHouse-Cleaning Robot
High-Tech
Assignment Three, Logotype Research
Peter WatersHouse-Cleaning Robot
http://www.findthatlogo.com/wp-content/gallery/microsoft-logos/microsoft-logo-icon.png
http://upload.wikimedia.org/wikipedia/commons/thumb/6/64/Cisco_logo.svg/800px-Cisco_logo.svg.png
http://keithsawyer.files.wordpress.com/2008/09/apple-logo1.jpg
Assignment Three, Finished Logotype
Peter WatersHouse-Cleaning Robot
Assignment Four, Social Media Branding,Research
Peter WatersHouse-Cleaning Robot
http://www.facebook.com/iRobotRoomba/info
iRobotRoomba:
ASIMO:
http://www.facebook.com/ASIMO/info?ref=ts
NAO Aldebaran Robotshttp://www.facebook.com/Nao.Robot
Peter WatersHouse-Cleaning Robot
Assignment Four, Social Media Branding,Creating Community
To spread the word about TidyBot, I made a Facebook pageand posted it to my wall, asking people to comment and likeas they pleased. I also told my mom about it and she told some of her friends about it. The response mostly had to do with word of mouth and a pleasant reaction from potential “buyers.”
Peter WatersHouse-Cleaning Robot
Assignment Four, Social Media Branding,Facebook Pages
Peter WatersHouse-Cleaning Robot
Assignment Four, Social Media Branding,Facebook Pages
Peter WatersHouse-Cleaning Robot
Assignment Four, Social Media Branding,Facebook Pages
Assignment Five, Webpage LayoutResearch for Wireframes
Peter WatersHouse-Cleaning Robot
Assignment Five, Webpage LayoutResearch for Wireframes
Peter WatersHouse-Cleaning Robot
Assignment Five, Wireframe
Peter WatersHouse-Cleaning Robot
LogotypeBuy Now Tech Specs FAQs RF News
Short Description
Social MediaLinks
Photo with Tagline Text
About
Assignment Five, Tagline Research
Peter WatersHouse-Cleaning Robot
“Think Different” – Apple“Solutions for a Small Planet” – IBM“The Miracles of Science” – DuPont“The Next Stage.” – Wells Fargo“Slightly Ahead of its Time” - Panasonic
http://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/
http://www.nytimes.com/1997/08/28/business/ibm-s-multimedia-campaign-posits-that-small-is-beautiful.html
http://www2.dupont.com/DuPont_Home/en_CA/
http://www.economist.com/node/14513894
http://www.namedevelopment.com/list-of-taglines.html
Assignment Five, Homepage Visual Designin a Browser
Peter WatersHouse-Cleaning Robot
http://invis.io/4NB03E2B