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FA 102a, Research and Brand Development

Peter WatersHouse-Cleaning Robot

Assignment One, Research


“A Robot that Learns How to Tidy Up After You”

http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you






















- Robot trained to survey room, identify objects, figure out where they belong























“The robot begins surveying the room with a Microsoft 3-D KinectCamera, originally made for video gaming.” http://www.news.cornell.edu/stories/May12/PlacingNewObj

ects.html

http://geekdad.daddyforever.com/images/2010/Kinect-sensor.jpg

http://www.news.cornell.edu/stories/May12/PlacingNewObjects.html

http://www.news.cornell.edu/stories/May12/PlacingNewObjects.html







“[The Robot] divides each task into small chunks, computing a series of features of each chunk.”





















Assignment One, Description of Future Product


A House-Cleaning Robot

Assignment Two, Naming Process


Key Words in Original Post:Robot, Tidy, Clean

Generated Name Possibilities:Robo-CleanTidyBot

Selected Name: TidyBot

Justification:Simple, easy to remember name that clearly identifies the product’s function. Takes a complex product and makes it user-friendly.

TidyBot

Character/Persona Tone

Language Purpose

- Professional- Careful- Friendly- Honest

- Scientific- Personalized- Methodical- Meticulous

- Clean- Order- Organize- Assist

- Time-Saving- Sleek- Revolutionary- High-Tech


Assignment Two, Brand Character Diagram

Assignment Three, Logotype Research,Word from Diagram


High-Tech

Assignment Three, Logotype Research


http://www.findthatlogo.com/wp-content/gallery/microsoft-logos/microsoft-logo-icon.png

http://upload.wikimedia.org/wikipedia/commons/thumb/6/64/Cisco_logo.svg/800px-Cisco_logo.svg.png

http://keithsawyer.files.wordpress.com/2008/09/apple-logo1.jpg


















Assignment Three, Finished Logotype


Assignment Four, Social Media Branding,Research


http://www.facebook.com/iRobotRoomba/info

iRobotRoomba:

ASIMO:

http://www.facebook.com/ASIMO/info?ref=ts

NAO Aldebaran Robotshttp://www.facebook.com/Nao.Robot

http://www.facebook.com/iRobotRoomba/info

http://www.facebook.com/ASIMO/info?ref=ts

http://www.facebook.com/Nao.Robot


Assignment Four, Social Media Branding,Creating Community

To spread the word about TidyBot, I made a Facebook pageand posted it to my wall, asking people to comment and likeas they pleased. I also told my mom about it and she told some of her friends about it. The response mostly had to do with word of mouth and a pleasant reaction from potential “buyers.”


Assignment Four, Social Media Branding,Facebook Pages

Assignment Five, Webpage LayoutResearch for Wireframes


Assignment Five, Wireframe


LogotypeBuy Now Tech Specs FAQs RF News

Short Description

Social MediaLinks

Photo with Tagline Text

About

Assignment Five, Tagline Research


“Think Different” – Apple“Solutions for a Small Planet” – IBM“The Miracles of Science” – DuPont“The Next Stage.” – Wells Fargo“Slightly Ahead of its Time” - Panasonic

http://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/

http://www.nytimes.com/1997/08/28/business/ibm-s-multimedia-campaign-posits-that-small-is-beautiful.html

http://www2.dupont.com/DuPont_Home/en_CA/

http://www.economist.com/node/14513894

http://www.namedevelopment.com/list-of-taglines.html

































http://www2.dupont.com/DuPont_Home/en_CA/

http://www.economist.com/node/14513894






Assignment Five, Homepage Visual Designin a Browser


http://invis.io/4NB03E2B

http://invis.io/4NB03E2B

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