Eyefortravel Singapore 2009 - SEO vs Brand

Post on 31-Oct-2014

1.638 views 1 download

Tags:

description

there is a danger in being too reliant on SEO. If a company in your category innovates and gets their brand into consumers minds, while your still watching the google index, then you could be a sitting duck.The presentation was delivered the the 2009 Eyefortravel Singapore conference by Steve Sherlock, founder of Oodles.com and VroomVroomVroom.comShared are some stats and tips on how to wean yourself off google and start getting into the heads of consumers instead.

Transcript of Eyefortravel Singapore 2009 - SEO vs Brand

Text Message your questions to +65-97506751 1

HOTELS

CAR RENTAL

TRAVEL

CHEAP FLIGHTS

.com/SteveSherlock

Doh…Keyword Search BRAND SEARCH V’S

Text Message your questions to +65-97506751 2

PAGE 1 of GOOGLE SPIRIT OF GOOGLEV’S

Text Message your questions to +65-97506751 3

WHO COMES FIRST: SEO V’S BRAND

Text Message your questions to +65-97506751 4

SITTING DUCK: SEO V’S BRAND

Text Message your questions to +65-97506751 5

Text Message your questions to +65-97506751 6

Text Message your questions to +65-97506751 7

ALL OVER THE PLACE HAVING CLEAR DIRECTIONV’S

DIRECTION…..

Text Message your questions to +65-97506751 8

FOR GOOGLE BOT FOR PEOPLEV’S

INNOVATE & DESIGN…..

Text Message your questions to +65-97506751 9

PR (page rank) PR & WOMV’S

PR MEANS TO YOU…..

Text Message your questions to +65-97506751 10

Conversion Rates %

Direct (url: oodles.com) 30.57

Google PPC 6.9%

SEO 4.75%

LOTS OF VISITORS QUALITY VISITORSV’S

Text Message your questions to +65-97506751 11

Top 5 Organic Search Terms

1. oodles

2. oodles.com

3. cheap car hire melbourne

4. oodles car rental

5. car rental cairns

SEARCH CATEGORY BRAND NAMEV’S

Text Message your questions to +65-97506751 12

Repeat User Rates %

Leisure 24

Frequent Flyers 28

Preferred Rental Members 38

ONE OFF CUSTOMERS REPEAT CUSTOMERSV’S

Text Message your questions to +65-97506751 13

COURAGE: PUT YOUR ...... ON THE LINE

Text Message your questions to +65-97506751 14

Doh…Keyword Search BRAND SEARCH V’S

Or: steve@oodles.com.com/SteveSherlock