EyeforTravel - Travel Distribution Summit N.America 2009

6
• Latest Distribution Trends: What’s new when it comes to managing your channels, evaluating ROI and achieving significant cost reduction? • Customer Behavior: What can you do differently to engage potential customers? • Consolidation & Convergence: As major players attack one another’s space, who will win? And how do you profit? • Airline Focus: How are the GDSs adapting to the new fare structures – and how are the airlines looking to boost their ancillary revenues? • Direct vs Indirect Distribution: Who’s got more leverage now, suppliers or OTAs? • Search Engine Marketing: What simple changes can you make to increase conversion rates? • Social Media & Trip Planning Tools: Can you demonstrate the ROI and tangible benefits to key stakeholders? • Holistic Distribution: What are the practicalities of broadcasting a consistent message across all channels to maximize sales and minimize costs? • Vacation Rentals: Can you cash in on a booming sector? SPONSORS north America’s key networking event for online travel suppliers and distributors. Meet and do business with 700+ of your potential customers and partners in just 2 days! September 16-17, The Westin, Michigan Avenue, Chicago Travel Distribution Summit N. America 2009 How to Cut Costs and Grow Profits in the Changing World of Online Travel seize opportunities, Create innovative Campaigns and steal Market share OnE PASS GIVES YOu unLIMITED ACCESS TO 3 COnFEREnCES Register before July 3 SAVE $300 on your Conference Pass! TRAVEL DISTRIBUTION SUMMIT REVENUE MANAGEMENT AND PRICING MOBILE STRATEGIES FOR TRAVEL senior speakers from the world’s biggest travel brands Matthew Crummack, SVP Lodging, Expedia Virginia Suliman, VP Web Design & Development, Hilton Hotels Corporation Noreen Courtney-Wilds, VP Sales, JetBlue Airlines Cory Garner, Director of Merchandising Strategy, American Airlines Chris Amenichi, Sr. Director International eCommerce and Distribution Planning, Continental Airlines Glenn Fogel, EVP Corporate Development, Priceline.com Tammy Peter, VP Channel Management, Wyndham Hotel Group Scott Hyden, President, STA Travel Ted Souder, Head of Travel – Central Region, Google Jeff Davidoff, CMO, Orbitz Worldwide ORGANIZED BY:

description

How to Cut Costs and Grow Profits in the Changing World of Online Travel http://events.eyefortravel.com/tdsusa/travel-distribution/?t=slideshare

Transcript of EyeforTravel - Travel Distribution Summit N.America 2009

Page 1: EyeforTravel - Travel Distribution Summit N.America 2009

• LatestDistributionTrends:What’s new when it comes to managing your channels, evaluating ROI and achieving significant cost reduction?

• CustomerBehavior:What can you do differently to engage potential customers?

• Consolidation&Convergence:As major players attack one another’s space, who will win? And how do you profit?

• AirlineFocus:How are the GDSs adapting to the new fare structures – and how are the airlines looking to boost their ancillary revenues?

• DirectvsIndirectDistribution:Who’s got more leverage now, suppliers or OTAs?

• SearchEngineMarketing:What simple changes can you make to increase conversion rates?

• SocialMedia&TripPlanningTools:Can you demonstrate the ROI and tangible benefits to key stakeholders?

• HolisticDistribution:What are the practicalities of broadcasting a consistent message across all channels to maximize sales and minimize costs?

• VacationRentals:Can you cash in on a booming sector?

SPONSORS

north America’s key networking event for online travel suppliers and distributors. Meet and do business with 700+ of your potential customers and partners in just 2 days!

September 16-17, The Westin, Michigan Avenue, Chicago

Travel Distribution Summit N. America 2009

How to Cut Costs and Grow Profits in the Changing World of Online Travelseize opportunities, Create innovative Campaigns and steal Market share

OnEPASSGIVESYOuunLIMITEDACCESSTO3COnFEREnCES

Register before July 3

SAVE $300 on your Conference Pass!

Register before July 3

SAVE $300 on your Conference Pass!

TRAvel DisTRibuTioN summiT ReveNue mANAgemeNT AND PRiciNg mobile sTRATegies foR TRAvel

senior speakers from the world’s biggest travel brands

MatthewCrummack,SVP Lodging, expedia

VirginiaSuliman,VP Web Design & Development,Hilton Hotels corporation

NoreenCourtney-Wilds,VP Sales,Jetblue Airlines

CoryGarner,Director of Merchandising Strategy,American Airlines

ChrisAmenichi,Sr. Director International eCommerce and Distribution Planning,

continental Airlines

GlennFogel,EVP Corporate Development,Priceline.com

TammyPeter,VP Channel Management,Wyndham Hotel group

ScottHyden,President,sTA Travel

TedSouder,Head of Travel – Central Region,google

JeffDavidoff,CMO,orbitz Worldwide

ORGANIZED BY:

Page 2: EyeforTravel - Travel Distribution Summit N.America 2009

“The event was current, insightful and very informative, plus it was very well organized and executed” Stuart Cerullo, Wyndham WorldwideRegister now Online at: www.eyefortravel.com/tdsusa

Reinventing your Revenue Management Strategies: How can US travel businesses profit from the worst recession since The Great Depression?

“An unparalleled and forward-looking educational experience; extraordinary networking and a great use of my time” Chris Shaver, BookingWiz.com

LUNCH BREAK

MORNIN

GAFTERNOON

keynote: meta-search

alternative lodging Options

a Holistic approach to marketing and Distribution

innovations in search

the Evolution of rm

ancillary revenue

independant Hotels

Find, train and retain revenue managers

Customer-Centric rm & loyalty

LUNCH BREAK

MORNIN

GAFTERNOON

supplier & Ota relations

social media

trip planning tools

monetizing Online programs

industry analysis

airlines: GDss and ancillary revenue

TRAvEl disTRibuTion

suMMiT

TRAvEl disTRibuTion

suMMiT

REvEnuE MAnAgEMEnT

& pRiCing

REvEnuE MAnAgEMEnT

& pRiCing

MobilE sTRATEgiEs foR TRAvEl

MobilE sTRATEgiEs foR TRAvEl

adapting rm in the Current

Economy

market share vs profitbility

integrating rm and Distribution

pricing

Forecasting

DAY 1 DAY 2

Netw

orki

ng C

ockt

ail P

arty

5-7

pm a

t th

e cl

ose

of d

ay o

ne

One Pass Gives You Access to Three Co-Located ConferencesChoose from over twenty in-depth sessions and network with a wide variety of senior travel executives across three tracks: Distribution, Revenue Management and Mobile Technology

This is a visual representation and is not a timed agenda

ReserveyourplaceattheConferencethatshowsyouhowtohelpyourbusinesssurvive–andthrive–duringtheeconomiccrisis…andprepareforthegreenshootsofrecovery

2009 will go down as the year that Revenue Managers in travel industry firms across America realized their forecasts based on historical data were no longer worth the paper they were printed on.

Sowhatnow? The name of the game is reinvention. Quietly yet confidently, a small percentage of travel Revenue Managers are switching strategies. By thinking differently – and acting differently – they are turning economic challenge into brilliant opportunity.

It makes the timing of this year’s Revenue Management and Pricing in Travel USA Conference better than ever before. Because this year, our mission is to show you how to:

• Adapt fast to today’s enormously tough business climate

• Get ready for the economic upturn – and have your own RM Recovery Plan waiting in the wings

MakesureyouunderstandwhyRevenueManagerscanbemorevaluablenowthaneverbefore

Quite simply, the value of Revenue Managers does not need to plummet during hard times.

On the contrary. Effective RM processes can still make all the difference to your organization’s bottom line – and perhaps now, a bigger difference ever.

The fact is, you need to give direction not take direction. To positively impact revenue, you need to know how to convince senior management to adopt new, and perhaps even initially unpopular strategies. And this Conference will give you the ammunition you need to do just that.

For example, the issue of whether or not to discount is becoming increasingly contentious as the weeks go past. Should you continue to cut your rates? What are the alternatives? How much is at risk if you make the wrong choice? And is it fair to say that today’s short-term decision will affect your organization’s profitability for years to come?

This is the one proven event in America where you’re guaranteed expert answers to these and other equally pertinent questions.

We’ll demonstrate what the travel leaders are doing to quickly change strategies and policies to reflect current conditions. Come and find out which channels and demand segments are performing better than average… what that implies about current sales targets and pricing… and how to zone in on specific marketing programs that deliver top results.

Beyonddiscounts:WhatarethesmartestRevenueManagersdoing–andshouldyoubeconcerned?

When you come to check out the Conference Agenda you’ll see that as well as evaluating the value of opaque pricing you’ll also be able to fully investigate alternatives to discounting.

In particular, we’ll focus on stealing market share. After all, since demand has plummeted, one of the few ways left to grow your business is to capture business from your rivals. Solely by discounting? That’s great for customers, but what about your brand?

Find out how to communicate the true value of your products and services. And how to improve customer relationships… boost loyalty initiatives… improve direct marketing revenues… and not even think about cutting back on service.

None of the above can be achieved effectively without optimizing cost centers and profits – making RM an operational imperative.

It’s all knowledge and market intelligence you cannot afford to ignore. Otherwise, it’s YOUR market share that Revenue Managers will be chasing.

Thiseventwillsellout.Immediatebookingisstronglyrecommended.Welook

forwardtoseeingyouin Chicago,16–17September2009.

mobile transaction payments

Where does mobile Fit into Distribution

new technology for travel Distribution

merchandising through

the mobile Channel

integrate mobile into Your systems

initial trials and Future Developments

mobile for search, marketing and

analysis

Case studies: Experiments in mobile

mobile Content that sells

mobile in travel: What’s the Hype

all about?

travel products that sell via mobile

keeping Your Customers through

mobile

Page 3: EyeforTravel - Travel Distribution Summit N.America 2009

“The event was current, insightful and very informative, plus it was very well organized and executed” Stuart Cerullo, Wyndham WorldwideRegister now Online at: www.eyefortravel.com/tdsusa

Reinventing your Revenue Management Strategies: How can US travel businesses profit from the worst recession since The Great Depression?

“An unparalleled and forward-looking educational experience; extraordinary networking and a great use of my time” Chris Shaver, BookingWiz.com

Chair: Susan Black, President, SusanBlackConsulting

day one: september 16, 9am – 7pm

session 1: presentations & panel

The distribution landscape: who’s Running the show now – suppliers or oTAs?• Given the recession and changes in customer

behavior, who’s got more leverage now - intermediaries or suppliers? Who will win? And why?

• How can suppliers lessen their dependence on OTAs by optimizing their websites and building a robust direct online distribution strategy?

• Why do customers frequently prefer a supplier’s direct website over an OTA? What are the pre and post-booking customer benefits?

• Why are opaque channels, such as Priceline and Hotwire, thriving? What is their unique value proposition for suppliers and consumers?

• How come Expedia’s earnings have fallen from $51 million to $39 million? Why does one OTA succeed over another? How will the balance of power shift over the next 12 months? And how long will the Big Four last?

• What new tools and services are the OTAs about to launch to capture market share?

• When Priceline dropped their air fees, their airline business soared, prompting Expedia, Travelocity and Orbitz to follow suit. How do the OTAs rationalize this decision? And what impact is this strategy having on suppliers’ direct channels?

• Will the major OTAs’ decision to cut fees and refund promotions pay off? Or are they risking profitability in a futile attempt to steal market share?

Jeff Davidoff, CMO, Orbitz Matthew Crummack, SVP Lodging, Expedia Julie Atkinson, Sr. Director Global Online Sales and Distribution, StarwoodHotels&ResortsWorldwide

Networking Coffee Break

session two: presentations & panel

Expert industry Analysis: how to survive the Recession and position yourself for future success • Hear the latest news on key economic trends • Survive or thrive: Understanding value in this

new economy• How is the economy affecting travelers’ attitudes

and behaviors? How can you benefit? • Where does travelers’ brand loyalty fit into this

new economy? • How well is the online channel delivering on the

customer experience? • Are the OTA fee cuts likely to prove a short-term

strategy or a permanent fixture?• Consolidation: Why is it now a time for

consolidation in the travel industry?

• What opportunities does the downturn present – and how do you capitalize?

Diane Clarkson, Travel Industry Analyst, ForresterResearch

Mark Mahaney, Director, Internet Research, CitigroupInvestmentResearch

presentation

Maximizing and Monetizing your online programs • Maximize the performance of your paid search

and SEO programs by conquering seasonality and restructuring campaigns

• Monetize your online elements – from photo and video assets to mash-up applications

• Eliminate budget waste by successfully geo- and re-targeting your ideal customer

• Learn which onsite elements are worthwhile, and which will not recoup your investment

• Determine how to stretch your budget to secure and build your brand strength

Ashwini Karandikar, VP Client Services, RangeOnlineMedia

Roundtable Lunch Break

session three: presentations & panel

how Can you deploy social Media to improve distribution? • How do travel suppliers harness the breadth of

social networks? Is it about brand building? Or are measurable transactions more important?

• Do people really use social networks to improve their travel planning? How can travel players insert themselves into conversations without turning off potential customers?

• What are the benefits of Twitter over Facebook? What’s the most powerful way to use Twitter to promote marketing messages and build brand identity?

• Is 2009 the Year of Twitter? What are the rules of engagement? How do you attract followers? How do you identify the right topics to cover and create a two-way dialogue?

• How can you use differences in behavioral patterns to customize social media campaigns, and reach specific segments at optimal times?

• How can you manage TripAdvisor to your advantage? And what new tools are available, especially for independent hotels?

• How can you demonstrate the ROI and tangible benefits of social media marketing to key stakeholders?

• TripAdvisor, Kayak, Travelpost… Who’s best positioned to win big in exploiting social media? And will the advertising model supersede the transactional model?

Scott Hyden, President, STATravel Roseanne Landay, Director of Strategy and Business Development, PleasantHolidays

Anil Aggarwal, CEO, MileStoneInternetMarketingVirginia Suliman, VP Web Design and Development, HiltonHotelsCorporation

session Four: presentations & panel

what Role and value do Trip planning Tools provide in the Customer Travel Cycle? • What type of online trip planning tools exist?

And how can you utilize them?

• Discover how trip planning tools support sharing, collaboration and the use of social media

• How do these tools work with travel suppliers, agencies and websites?

• How can offline distribution take advantage of consumers using online trip planning and trip inspiration services?

John Peters, CEO, Tripology

Gregg Brockway, CEO, TripIt

Networking Coffee Break

session Five: presentations & panel

Airlines, gdss & Ancillary Revenue• How are the OTAs and GDSs accommodating

airlines as they continue to drive ancillary revenues? Are the GDSs actually capable of unbundling?

• Is GDS technology flexible enough for complex fare structures like those of Air Canada? And are fare-families here to stay?

• How can your ancillary revenue program benefit your direct distribution strategy?

• Merchandising and upselling via a GDS: What new opportunities are in the pipeline?

• What new technology developments are poised to facilitate ancillary revenue in the leisure and corporate environment?

• Now the OTAs have cut their fees, how else can they generate revenues?

• How can you track and measure your ancillary revenue strategy?

• Settlement of ancillary revenues: How can the fee collection process be simplified?

Cory Garner, Director of Merchandising Strategy, AmericanAirlines

Kyle Moore, VP Air and Ground Content and Shopping, SabreTravelnetwork

Chris Amenichi, Sr. Director International eCommerce and Distribution Planning, ContinentalAirlines

OPEnTRAVEL PRE-COnfEREnCE WORkShOPSeptember15,TheWestin,Chicago

Followed by The Pre-Conference Drinks Reception in the exhibition hall, sponsored by OpenTravel www.opentravel.org

More information about this workshop will be announced shortly

*There will be an additional charge for this event

Page 4: EyeforTravel - Travel Distribution Summit N.America 2009

“The event was current, insightful and very informative, plus it was very well organized and executed” Stuart Cerullo, Wyndham Worldwide

TRIM

TRIM

“An unparalleled and forward-looking educational experience; extraordinary networking and a great use of my time” Chris Shaver, BookingWiz.com

day Two: september 17, 9am – 4pm

keynote presentation:

Expert insight on Crucial distribution Trends • Willthetraditionalonlinetraveltransaction

revenuemodelwitheraway? With self-imposed transaction fee cuts on the one hand, and suppliers wanting to cut commissions on the other, can the OTA transaction model survive long-term? And does this shift provide opportunities for smaller firms to better compete against the giants?

• Howshouldonlinetravelcompaniespositionthemselvestotakemaximumadvantageofrocketingsocialmediausage? Traditional travel agencies used to be the information gate-keepers. Then OTAs displaced them. And now, social networks are bypassing OTAs to deliver travel information peer-to-peer. How do you provide value in a way that can actually be monetized?

• Travelinformationoverloadisbecomingthenorm–potentiallymakingitharderforcustomerstoplanandpurchasetravel. How do you ensure authentic reviews? Who will be the winners in sorting, filtering, and ranking the information to guide customers through data overload?

• Radicalchanges:Isthistherightmoment? In the travel business, is it better for a company to pull back during recessionary times or to boldly move forward? Is now the time to take risks? If not now, when?

Glenn Fogel, EVP Corporate Development, Priceline.com

session six: presentations & panel

how to Take Advantage of Travel Comparison sites: optimizing Meta-search in your distribution strategy • Even with 40 million searches a month, can

Kayak continue to dominate? Does their business model need to change?

• What are the benefits for suppliers of meta-search? How can you maintain control over your inventory and lower your distribution costs?

• How much business is actually generated by sites like Kayak? What’s the potential share for this type of traffic given the low level of consumer awareness?

• What’s the real cost of meta-search transactions for suppliers? And what about the risk that they deliver a distorted picture?

• TripAdvisor versus Kayak in terms of brand, traffic, search and technology: What are the strengths and vulnerabilities of the two companies? How are they encroaching on one another’s space? Who’s most likely to win?

• Are suppliers correct to be worried about commoditization? Can the meta-search sites overcome this with rich media and UGC?

• How do consumers benefit from vertical search rather than general search?

Noreen Courtney-Wilds, VP Sales, JetBlueAirlinesSam Shank, CEO, DealbaseTammy Peter, VP Channel Management, WyndhamHotelGroup

Networking Coffee Break

session seven: presentations & panel

innovations in search: how is online Travel Evolving to Meet the demands of increasingly sophisticated web users?• How can you build a keyword list that’s based

on consumer behaviour and purchasing habits – and accurately measure ROI?

• EyeforTravel research shows the number of keywords used in the travel search phrase is increasing – sometimes to five words or more. How can you embrace this opportunity and provide more relevant ads for long tail keywords?

• What really impacts how Google sees your site; Maps, videos, mash-up applications, keyword-rich content, inbound links, UGC, long-tail content…? Which of these components will make your SEO strategy more successful? And how do you monetize these various online elements?

• How do you engage customers on your websites for the best conversion rates?

• What do travel companies need to do now to prepare for the Semantic Web? How does your website need to change to ensure optimized results in semantic search?

• Mobile search: How is search evolving for the mobile channel? How does mobile search differ from internet search?

• Search and the Geospacial Web: How many people now search by maps as opposed to text? Which travel products are right for geosearch?

Ted Souder, Head of Travel – Central Region, Google Anne Payne, CEO, BeDynamic Yen Lee, President, uptake

Roundtable Lunch Break

session Eight: presentations & panel

The holistic Approach: how do you deliver a Consistent Message Across all your Channels, Maximize sales and Cut Costs? • Practical advice on measuring your

performance across all distribution channels and ensuring all parts of your marketing campaign are delivering a return on investment

• How do you avoid commoditization, differentiate your products and brands, identify your strengths and selling points – and

then translate this uniqueness into all your marketing messages?

• How can travel content converge to provide a better service to consumers?

• The demographic of online travellers is becoming increasingly diverse. How can you ensure your web marketing engages all potential customers?

• Get a complete view into self-service functionality and enhanced customer service delivery across all self-service channels: Mobile, Kiosk & Web

• How can individual technologies come together to improve your business?

• Is online advertising failing? Does today’s customer respond to advertising or will social media replace traditional marketing?

• Standardization: Which tools will help you overcome obstacles currently inhibiting the aggregation of content, and streamline the transaction process?

Paula Twidale, EVP, ColletteVacations

Doug Miller, VP Global Media, Expedia

Jan Wood, Travel Industry Consultant Business Consultant, TeradataCorporationSharon McAuliffe, Sr. Director E-Commerce, AstonHotels&Resorts

Networking Coffee Break

session nine: presentations & panel

vacation Rental Market: Can you Cash in on a booming sector? • What key factors are driving – and inhibiting

growth – in the vacation rental market?

• How are stay restrictions responding to economic factors and changes in customer booking patterns?

• How can OTAs and airlines partner with vacation rental distributors?

• Tips on aggregating content across owners and appealing to an online audience

• Who has ownership of the booking and payment processes? How can you make this more efficient?

• How can the vacation rental industry use social media to grow their business?

• Who rents properties? Who’s looking for a rental? And how do you profit from a better understanding of the marketplace?

Kate Burda, VP Sales, ExtendedStayHotelsJessica Kornacki, VP Marketing, endless VacationRentalsBob Barnes, CEO, Zonder Carl Shepherd, Co Founder and Chief Strategy and Development Officer, HomeAway

Page 5: EyeforTravel - Travel Distribution Summit N.America 2009

TRIM

TRIM

REGISTER NOW!

Email: [email protected] with your full contact details and we will process your registration

OnlinE: Go to www.eyefortravel.com/tdsusa and submit your details for instant confirmation. You can pay directly on the secure site or request an invoice.

Fax: +44 (0) 207 375 7576 – UK Call: Sinead on +44 (0) 207 375 7228 – UK

how To REgisTER GrOup DisCOunts: For more details on group discounts please call Sinead Mallon at +44 (0) 207 375 7228 or email [email protected]

HOtEl DisCOunts: We have arranged a special discounted room rate at The Westin. Reservation details will be sent to you when you register.

nO risk rEGistratiOns: If your diary changes DON’T WORRY! We accept cancellations up until Friday 14th August and a full refund will be given prior to this date. (With the exception of non-refundable bronze passes) Credit card registrations are subject to a 10% cancellation fee and cancellations must be received in writing.

“It is great to see group genius at work- a collaboration of travel

professionals to benefit the future of our industry”

Jacki marks, Director of Pricing and Inventory, Funjet Vacations

“It was the perfect opportunity to keep abreast of current trends.

It also provides the chance to network with fellow

RM professionals across a variety of hospitality industries”

Dan skodol, Director of Revenue Management, Trump Entertainment Resorts

“Once again EFT has put together a diverse list of topics that are relevant to the travel industry which provided value

to all participants” Ben Druce, Director of Revenue & Pricing, WestJet

“It was great to hear and see the vision of Revenue Management

from industry experts” sarah Bergeron, Regional Director of Revenue

Management, Intrawest Corp

Register Soon to Benefit from Early-Bird Discounts!

Register on the Secure Website at www.eyefortravel.com/tdsusa

see what your peers said about our 2008 event:

Mr / Mrs / Ms / Dr: First name: Last name:

Company: Position/Title:

Telephone: Fax:

Email:

Address:

Zipcode:

Country:

Payment:

I enclose a check/draft for: $_________________ (payable to First Conferences Ltd)

Please invoice my company: $_________________ Purchase Order No.:____________________

Please charge my credit card: $________________ AMEX Visa Mastercard

Credit card number: Security code: Expiry Date:

Name on card: Signature:

Block letters please

Please tick the package price box you require below:

GOLD PASS• NorthAmericanOnlineTravelMarketReport

(worth$995ifpurchasedseparately)• 2DayConferencePass• CD-Romoftheconference(audioandpresentations)

$2365 $2565 $2665

BrOnze PASS (fLexiBLe)

• 2DayConferencePass

BrOnze PASS (nOn-refunDABLe)

• 2DayConferencePass

One DAy PASS• Validforeitherday

$1495

$1295 $1495 $1595

$1195 $1395 $1495

$895

$1695 $1795SiLVer PASS

• 2DayConferencePass• CD-Romoftheconference(withpresentationsandan

audiostream)

Register before July 3 SAVE $300

Register before Aug 7 SAVE $100

Normal Price

supEr ValuE! One PASS GiVeS yOu ACCeSS TO ALL 3 COnferenCeS

NB: Full paymeNt must Be received BeFore the eveNt© Copyright 2009 First Conferences Ltd. EyeforTravel reserves the right to make changes to the programme prior to the event. All rights reserved. www.firstconf.com/firstconf/legal_notice.html This document contains original material which is protected by copyright. No unauthorised use of the material herein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd.

3 Conferences - 80 Senior Speakers - 700+ Attendees

september 16-17, The westin, Michigan Avenue, Chicago

Travel Distribution Summit N. America 2009

Register before July 3

SAVE $300 on your Conference Pass!

Buy a GOlD pass to get the north american Online travel report 2009

Thisreportisperfectforthosewhovaluestats,andwanttounderstandhowNorthAmericantravelconsumersarecurrentlybehavingandwhatchangesareexpectedinthenextfewyears.It’spackedfullofin-depthoriginaldataanddetailedanalysis,identifyingtrendswithintheairline,hotel,carrental,cruise,rail,bus,packageandonlineintermediarysectors.Plus,itincludesveryclearinsightsintotraveldistributiontrendswithinthedomesticandoutboundtravelsegments.

Page 6: EyeforTravel - Travel Distribution Summit N.America 2009

AMPLE OPPORTUNITY TO NETWORK WITH THE BEST IN THE INDUSTRY

Travel distribution is based on partnerships and at this event deals are initiated, refreshed and most importantly sealed. We know how important your time is, which is why we have specifically designed this event to allow you to meet your fellow delegates and start talking. These include:

ONLINE NETWORKING CENTER - For two weeks leading up to the event, you can network online with fellow delegates with our purpose built messaging service. Arrange meetings and avoid missing those crucial contacts

PRE-CONFERENCE RECEPTION – Pick up your badge, catch up with old friends and avoid the morning rush before heading out for the evening

NETWORKING DRINKS PARTY - At the end of an information-packed first day this informal reception is the perfect opportunity for you to meet your fellow attendees, see the products on offer and discuss the issues that have been raised

Travel Distribution Summit Matthew Crummack, SVP Lodging, Expedia Julie Atkinson, Sr. Director Global Online Sales and Distribution, Starwood Hotels & Resorts Worldwide Scott Hyden, President, STA Travel Virginia Suliman, VP Web Design and Development, Hilton Hotels Corp. Anil Aggarwal, CEO, MileStone Internet MarketingRoseanne Landay, Director of Strategy and Business Development, Pleasant Holidays John Peters, CEO, Tripology Gregg Brockway, CEO, TripIt Cory Garner, Director of Merchandising Strategy, American Airlines Kyle Moore, VP Air and Ground Content and Shopping, Sabre Travel Network Diane Clarkson, Travel Industry Analyst, Forrester Research Mark Mahaney, Director, Internet Research, Citigroup Investment ResearchAshwini Karandikar, VP Client Services, Range Online Media Chris Amenichi, Sr. Director International eCommerce and Distribution Planning, Continental Airlines

Glenn Fogel, EVP Corporate Development, Priceline.com Sam Shank, CEO, DealbaseTammy Peter, VP Channel Management, Wyndham Hotel Group Noreen Courtney-Wilds, VP Sales, JetBlue AirlinesTed Souder, Head of Travel – Central Region, Google Yen Lee, President, Uptake Jeff Davidoff, CMO, Orbitz Anne Payne, CEO, Be Dynamic Sharon McAuliffe, Sr. Director E-Commerce, Aston Hotels & Resorts Doug Miller, VP Global Media, Expedia Paula Twidale, EVP, Collette Vacations Jan Wood, Travel Industry Consultant Business Consultant, Teradata CorporationKate Burda, VP Sales, Extended Stay HotelsJessica Kornacki, VP Marketing, Endless Vacation RentalsBob Barnes, CEO, Zonder

Revenue Management and Pricing Dr. Peter Belobaba, Principal Research Scientist, Massachusetts Institute of Technology

Sharon Duffy, VP Revenue Management, Hilton Hotels Corporation Jeff Roy, Director – Air Revenue Management, Collette Vacations Jim Rozell, Revenue Optimization Leader, Carlson Hotels Worldwide Melissa Skluzacek, Director of Revenue Management, Midwest Airlines Julie Szudarek, VP Revenue Management, Orbitz Worldwide Chinmai Sharma, VP Revenue Management, Wyndham Worldwide Chris Anderson, Assistant Professor, Cornell University, School of Hotel Administration Matt Busch, Director of Pricing Strategy, InterContinental Hotels GroupKristi White, Director, Revenue Optimization, TravelCLICKCharles Vuono, VP Revenue Management, United Airlines Greg Weiss, VP Revenue Management, Joie de Virve HospitalityKim Nugent, Corporate Director Revenue Management, Benchmark Hospitality International Scott Nason, VP Revenue Management, American Airlines (retired)Dr. Bill Brunger, Internal Consultant, Continental Airlines (SVP Network, retired)

Andrew Goldstone, Sr. Director, Revenue Management, Isle of Capri Casinos

Mark Moliari, Executive Director of Revenue Management, Strategic Marketing, The Venetian Resort Hotel Casino

Juston Parker, CEO, Parker Hospitality

Tammy Farley, Principal, The Rainmaker Group

John Enright, Executive Director, Revenue Account Management, Preferred Hotel Group

Kurien Jacob, SVP Revenue Management and Distribution, Highgate Hotels

Greg Cross, Revenue Management Consultant & former SVP Revenue Management, Hilton Hotels Corp.

Mobile Strategies for Travel Gareth Morgan, Director of Product Management, InterContinental Hotels Group

Chris La Rose, Director Website Strategy & Testing, Hilton Hotels Corporation

Josh Steinitz, CEO, NileGuide

Deanne Dale, VP Sales and Account Management, Travelocity Business

Sameer Poonja, VP Online Distribution & E-Commerce, Kiwi Collection Inc.

Jared Miller, Sr. Director, Customer Self-Service, Continental Airlines

Kristen Manion, Director, Direct Marketing and CRM, Delta Airlines

Greg Brockway, CEO, TripIt

Michael Perhaes, Assistant VP Marketing, MGM Grand Hotel

Ken Bostock, MD Airport Strategy and Continuous Improvement, United Airlines

Chris La Rose, Director Web Product Strategy, Hilton Hotels Corporation

Tom O’Neil, Account Executive, Google

Jeff Plaisted, National Sales Manager, Microsoft Mobile Advertising, Microsoft Corporation

Michael Dalesandro, CEO, Where I’ve Been

Mike Daly, VP Travel Services, Rearden Commerce

Fraser Campbell, CEO, Wcities

Koen Bavinck, Sales Manager, Sound of Data

April Bridgeman, Senior Vice President, BCD Travel

Bill Bernahl, VP eCommerce, Hyatt

Register Soon to Benefit from Early-Bird Discounts! Register now at: www.eyefortravel.com/tdsusa

OVER 80 EXPERT SPEAKERS INCLUDING:

september 16-17, The westin, Michigan Avenue, Chicago Travel Distribution Summit N. America 2009

WHO YOU WILL MEETRegister before July 3

SAVE $300 on your Conference Pass! Register before July 3

SAVE $300 on your Conference Pass!

Below is a detailed breakdown of last year’s attendees

2008 ATTEndEEs by sEnioRiTy

2008 ATTEndEEs by CoMpAny TypE

39% Hotel / Resort/ Accommodation Provider25% Online Travel Agencies16% Technology/ Marketing Solution Providers17% Other suppliers (Cruise, Car, Airlines)3% Press, Academics, Consultants

40% Director24% VP17% Manager 14% CEO/MD/President5% EVP/SVP

39% Hotel / Resort/ Accommodation Provider25% Online Travel Agencies16% Technology/ Marketing Solution Providers17% Other suppliers (Cruise, Car, Airlines)3% Press, Academics, Consultants

40% Director24% VP17% Manager 14% CEO/MD/President5% EVP/SVP

39% Hotel / Resort/ Accommodation Provider25% Online Travel Agencies16% Technology/ Marketing Solution Providers17% Other suppliers (Cruise, Car, Airlines)3% Press, Academics, Consultants

40% Director24% VP17% Manager 14% CEO/MD/President5% EVP/SVP

39% Hotel / Resort/ Accommodation Provider25% Online Travel Agencies16% Technology/ Marketing Solution Providers17% Other suppliers (Cruise, Car, Airlines)3% Press, Academics, Consultants

40% Director24% VP17% Manager 14% CEO/MD/President5% EVP/SVP