EXPLODINGW AT E R M E LO N SHOW LIVESTREAMING IS DEFINING MARKETING IN 2016

C H A D G . A B B O T T, C E O@ C H A D A B B O T T

WHO WE ARE: ABBSON LIVELIVE VIDEO STRATEGY & PRODUCTION FROM PEOPLE WHO LOVE CONTENT MARKETING.

abbsonlive.com @abbsonlive

LIVESTREAMING WILL BE THE MOST IMPORTANT DIGITAL MARKETING TOOL OF 2016.

@chadabbott

01. EXAMPLES

02.INNOVATION

03.SUCCESS

04.ACTION

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01.Examples

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WAIT FOR IT...

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#ELEVATE

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DRONE WEEK

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02.Innovation

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PERISCOPE“Explore the world through someone

else's eyes.”

WHAT’S NEW:

Landscape

GoPro Streaming

Drone Streaming

Longterm Saving

Comment Replay

Search For Broadcasts

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FACEBOOK LIVE

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“A fun, powerful way to connect with your followers and create new ones

along the way.”

WHAT’S NEW:

Increasingly Open

Groups & Events

Subscribe

API / RTMP Streaming

Schedule Events

Comment ReplayInvite Friends

Search For Broadcasts

Conferences & Events *

Non-Live Live Events *

OTHER PLATFORMS

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03.Success

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THAT WATERMELON

320,000 COMMENTS

10.5m TOTAL VIEWS

800,000LIVE VIEWSa new Facebook record

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1.5 MILLION LIVE VIEWS

on #ELEVATE

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0

30

60

90

120

3/15 6/15 9/15 12/15 3/16

YEARS OF VIDEO watchedON PERISCOPE DAILY

Source: Twitter

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0

0.8

1.5

2.3

3

TRADITIONAL LIVE

attention span

Source: Facebook

Facebook live3x

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@chadabbott

04.Action

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TIMEL INEYO U R S U B T I T L E H E R E

O u r t i m e l i n e O u r t i m e l i n e

HOW TO START LIVESTREAMING TODAYJUST DO IT.

DEFINE YOUR GOALS & CONTENTlead generation, conversion, fan acquisition,

brand awareness, earned media attention, social engagement, virtual event attendance…

CHOOSE A PLATFORM & HARDWARE

don’t overthink thiswhere are your fans? where do you want your fans to be? what platform serves your goal?

PROMOTE YOUR LIVESTREAM

only do this if you have

good content. if you have bad content, do not pass

go, do not collect $200.

influencer marketing, targeted facebook ads, high-profile guests, partner with others

GO LIVE & LEARN

REPEATjust like blogging, consistency is key

@chadabbott

@chadabbott

@chadabbottchad@abbson.com | 315.456.9390 | abbsonlive.com