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EVOLUTION OF TANISHQ

• Titan came into existence in 1984.• Tanishq was established in1995.• The name Tanishq was a blend of two words,

‘Tan’ (body) + ‘Ishq’ (love) was coined by Mr. Desai MD and VC of Titan.

• Tanishq has leveraged the design skills that are a part of Titan’s heritage to refine its products.

• Tanishq has invested a lot in research and customer focused studies on what Indian women are looking for.

• The jewellery spread is a blend of traditional values and modern outlook.

• Tanishq plays around the emotional quotient of its customers.

• The collections though are rooted in Indian ideas, have a contemporary expression and therefore at Tanishq jewellery is not a product but a piece of exquisite art.

• Tanishq not only has exquisite designs to meet all your requirements, it also offers the benefit of customisation of products.

• Tanishq stands out as a brand that abides by the values of trustworthiness, credibility and respect.

• Tanishq’s wealth lies in purity of gold and its designs with which it has won the trust and admiration of its customers and created a unique proposition for itself in the marketplace.

Latest Collections of Tanishq

• Glam Gold Collection 2010 Mix of tradition & glamour. An exquisite fusion of

intricate Gujrati gold work and Rajasthani meenakari.

• Wedding Collection

Every girl has a dream of looking the best on her wedding. For this special occasion, Tanishq offers jewellery that honours specialness of every mood, ceremony & community in gold, diamonds, kundan, polki and precious stones.

• Diamonds of class – Diamonds for extra ordinary women!!

Tanishq brings finest stone that meet the highest standards of quality. Stones that are handpicked for colour, clarity, carat, cut and sheer class.

• Diamond Weddings

Blend of geometric forms & floral motifs with diamonds and precious gem stones.

• Dvaita

Diamonds, pearls & precious stones in white gold that transform into something completely different at your command.

• Divine Chants

Tanishq introduced an exclusive limited collection of pendants with world’s smallest Bhagwad Gita, Gayatri Mantra, Hanuman Chalisa, Ganesha Sthotra, Laxmi Sahasranam & Vishnu Sahasranam intricately inscribed in gold using nanotechnology. The detailed text can be read under a 200x microscope.

• Glam Gold

It is an adventurous combination of exquisite Cuttack wirework with Jaipuri enamel and kundan. The range includes earrings, necklaces, brooches, waist belts etc.

• One The spirit of commitment is captured in exquisitely

crafted diamond finger rings. An ideal gift for all special moments. Celebrate with Tanishq One & say that you are simply – “FOREVER IN LOVE”!

• ConversationsThis range gives exquisite expression for every

emotion. Whispers in gold, laughs in diamonds, murmurs in precious stones.

• AleyaShowcases uncut diamonds in an open setting. This

jewellery range is comparatively light weight.

• Aria

The collection is inspired by the delicate beauty of flowers and is crafted into over 300 designs of sheer floral brilliance.

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• Tanishq’s designs in pure 22k gold are not only unique, expressing the wearer’s individuality but each piece is subject to the intricate process of design, crafting and stone setting with very stringent quality standards at every point of the production process.

• Of late, Tanishq has taken up special projects. Three years back. The company designed jewellery for the bollywood movie Paheli and recently it did for Jodha Akbar.

BRAND ETHOS

• Tanishq has created a revolution in the Indian jewellery trade and jewellery buying behaviours, and it continues to set new parameters of excellence for others to follow.

• Tanishq has revolutionised the Indian jewellery market, pampered it and translated a venture into a connect, Indians are most emotional about.

SWOT ANALYSISSTRENGTH Purity (karat meter) Distribution network and

retailing store Award winning designs Diversity in Jewellery gold/

diamond/platinum Competitive prices

Weakness Escalated gold costs lower

margins

OPPORTUNITIES Global markets Low cost jewellery Customized Jewellery

designs Concentrate on new

generation by having trendy jewellery

Expand retail stores

THREATS Competition Gold not seen as a source of

investment (luxury is needed)