everyday advocacy and beyond

flickr: Nancy Dowd

Carolyn Foote Westlake High School Library

What defines your library?

flickr telstar logistics

flickr: telstar logistics

Library branding

Create a presence

• in your school

flickr: Lester Public Library

on your websiteCreate a presence

Create a presence show, not tell

Create a presence

• on social networks

Create a presence

• in district channels

http://www.eaneslibraries.edublogs.org

Create a communication network

Network with local businesses

Tell your library’s story

• Collecting data http://www.mls.lib.il.us/ennounce/2010/04_03/schoollibrariesvalue.asp

Tell your library’s story

• Local networks

• to your principal/headmaster

• to your teachers

• in the community

• in your political organizations

• even in email (signatures)

technolibrary http://animoto.com/play/rwQEqz5YhZN65wRAQEoi4g

Made to Stick by Chip and Dan Heath

• Simple

• Unexpected

• Concrete

• Credible

• Emotional

• Stories

http://incentive-intelligence.typepad.com/incentive_intelligence/2007/02/sticky.html

Advocating during a crisis• consult the professional (ALA, AASL, ASLA, CLA) materials

look for models

• New Jersey, Spokane Moms, Save Our Libraries, etc.

http://www.schoollibraryjournal.com/article/CA6590045.html

1strategize

2quantify

3demonstrate

Understand and plan

1 OCLC/Webjunction

Strategize

• Standards and Mission Statements

Flickr: Woodlawn School

Strategize

• What do your stakeholders value?What do your decision makers value?

flickr: Tony Crider

Quantify and demonstrate

flickr: Nancy Dowd

Maximize resources

• social media

• listservs

• public forums

• parent volunteers

• professional organizations

flickr: kevinspencer

“The v8”

http://www.toddmckimmey.com/?p=1286

Resources

• Making a case for advocacy (article and links)http://www.schoollibraryjournal.com/slj/printissuecurrentissue/885802-427/everyday_advocacy_making_a_case.html.csp

• Library Associations

• Canadian http://www.cla.ca/Australian http://www.asla.org.au/American http://www.ala.org/

Carolyn FooteWestlake High School LibraryAustin Texas

www.futura.edublogs.org