Evaluation Daniella Johnston

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Masthead

Coverlines

Competitions & Incentives

Main Image

Secondary Images

Model Credit

Banner

Guttenberg Design Principle

Badge

Price/Date/Barcode

Masthead

Branding

Page Numbers

Columns

Main Image

Secondary Images

Subscription

Guttenberg Design Principle

Masthead

Main Image

Body Text

Secondary Images

Gutter

Dropcap

Kicker

Captions/Pull Quotes

Branding

Sidebar

Guttenberg Design Principle

Design Balance

House Style

Masthead Colour Scheme

How does your media product represent particular social groups?

Teenagers/Students/Young

Adults

Both genders/majority male audience

Rock

What kind of media institution might distribute your media product and why?

• Europe’s largest privately owned publishing group

• Collected around two main divisions – magazines and radio

• Publishes over 300 magazines

• Kerrang!//Q/MOJO

• Kerrang – 43,000 prints weekly

• Q - 81,000 prints monthly

• The UK’s leading consumer magazine publisher

• 90 magazines

• UNCUT/NME

• Three core audiences – men/mass market women/upmarket women

• Reaches almost two thirds of UK women/42% of UK men

Bauer or IPC?

Who would be the audience for your media product?

What attracts you most to a magazine?

What would you like to see most in a magazine?

Conversational

Informal

Informative

• Males more suited to genres such as rock/metal/indie

• Females more suited to mainstream music such as pop/RnB

My magazine is aimed at both genders. However, because it focuses on rock music it will be more appealing to males than females.

How did you attract/address your audience?

Direct Address

Magazine Content

What have you learnt about technologies from the process of constructing this product?

Labels e.g. Product Research

Videos/Images/Office Documents

Organisation of my work

Slideshare

Zoom

Focus

Shot Composition

Lighting

Self Timer

Flash

Gridlines

Tripod

Camera

PhotoshopMagic Eraser

Tool

Crop

Rectangle/Line/Circle

Tools

Brush Tool

Paint Bucket

Spot Healing Tool

Text Tool

Guttenberg Design Principle

Rule of Thirds

•Primary optical area (strong fallow area)• Terminal area• Dead corners

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Focus Group

Success

Conclusion

• Appeals to target audience• Variety of bands• Consistent house style• Even distribution of images & text

Improvements • Coverlines on cover• Length of the article • Image manipulation • Small details (price/date/issue number)