Eurocomm Beyond Brussels

ELI 2013 London

EuroComm 2013

• Brussels, April 10 – 12

• Innovative Programme: TED sessions, panel discussions, Pecha Kucha

• Well-attended (120+)

– 8 chapters represented; 16 nationalities

• Great speakers and participants

• Strong financial performance

– Emphasis on registration & sponsorship

europe.iabc.com

Taking the Eurocomm story online

Key challenges

• Becomes the entire focus of IABC board (everything else becomes secondary priority)

• The two year cycle

• Changing team / location / venue

• Sponsors cannot renew over 2 years

• Lack of systems (database of participants, sponsors, admin and billing infrastructure) – everything needs to be created from scratch

Key opportunities

• IABC Brand name

• IABC network

• Past material

• Videos

• Great highlights

• New format (TED + Pecha Kucha)

Options 1: More of the same

• More of the same – the biggest challenge = energy drain

• Depends on who is on the board

• Might lead to select a chair purely based on Eurocomm capabilities

Option 2: A dedicated team

• Create separate Eurocomm team – lead to be dedicated to Eurocomm only

• Need professional support (preferably in agency) with part time or full time

• Create a business model for the conference with financial target

• Stabilize location

Option 3: Outsource

• Full outsourced model to a single agency for 3 years

• Revenue sharing model

• Set financial targets

Personal recommendation

• Try option 2 – dedicated team and staff

• Run annual conference in similar places (London/Brussels/Paris)

• Sell conference package

• Then explore outsourced model if this fails

Questions?

• Alternative models?

• Potential leads?

• Potential agencies?

• Any other suggestions?

• Set-up Eurocomm task force to make a recommendation to the board