Estimation and Measurement Issues of E-business

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Transcript of Estimation and Measurement Issues of E-business

MIS

Presented by: Naveed alam Sheraz Ahmed Usama Tahir

Research Topic:Estimation and Measurement Issues of E-business

Lay out:

Introduction Literature Review Methodology Qualitative Discussion Conclusion

ObjectivesE-commerceTypes of e-commerce B2B B2C C2C C2B B2A C2A

(A) Focal points: Cost effective Better margin Higher productivity Easy to compare Benefit to economy(B) Shortcomings: Security issues System scalability Reliability on data in system Customer service and relation

problem Product people

Introduction: Advantages and disadvantages of e-business

Lifetime of value of customer

Monitor customer satisfaction

Measurement of the funnel Defining the marketing

return on investment (ROI)Estimation hurdles

System quality Information qualityService quality UsageUser satisfactionNet benefit

Measuring the success of e-exchange:

Utilization of Delone and Mclean accomplishment Model for E-exchange Measurement:

Literature review

Theoretical framework

Research methodology

Qualitative discussion