Estimation and Measurement Issues of E-business
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Transcript of Estimation and Measurement Issues of E-business
MIS
Presented by: Naveed alam Sheraz Ahmed Usama Tahir
Research Topic:Estimation and Measurement Issues of E-business
Lay out:
Introduction Literature Review Methodology Qualitative Discussion Conclusion
ObjectivesE-commerceTypes of e-commerce B2B B2C C2C C2B B2A C2A
(A) Focal points: Cost effective Better margin Higher productivity Easy to compare Benefit to economy(B) Shortcomings: Security issues System scalability Reliability on data in system Customer service and relation
problem Product people
Introduction: Advantages and disadvantages of e-business
Lifetime of value of customer
Monitor customer satisfaction
Measurement of the funnel Defining the marketing
return on investment (ROI)Estimation hurdles
System quality Information qualityService quality UsageUser satisfactionNet benefit
Measuring the success of e-exchange:
Utilization of Delone and Mclean accomplishment Model for E-exchange Measurement:
Literature review
Theoretical framework
Research methodology
Qualitative discussion