• Estimate the % of adults who use cigarettes?The correct answer is: B 19.5 % use cigarettes

• Estimate the % of adults who use cigars, cigarillos or small cigars? ? The correct answer is: A 6.6 % use cigars, cigarillos or small cigars.

•Estimate the % of adults who use chew, snuff, or dip?The correct answer is: D 3.4 % use chew, snuff or dip.

•Estimate the % of adult who use Snus?The correct answer is : C 1.4 % use Snus.

Activity 1: Estimation of Current Tobacco Use Activity 1: Estimation of Current Tobacco Use

Activity 2: Short Term Health Effects of Tobacco UseActivity 2: Short Term Health Effects of Tobacco Use

What happens to you and your body when

you use tobacco even for a short time?

Hmm..?

BAD BREATH—ZOO BAD BREATH—ZOO BREATH BREATH

Yellow Teeth and FingersYellow Teeth and Fingers

Spit Stains on Clothes and ShoesSpit Stains on Clothes and Shoes

Coughing/hacking/hurling phlegmCoughing/hacking/hurling phlegm

Dangerous—can start firesDangerous—can start fires

Ashes and butts everywhereAshes and butts everywhere

Smelly clothes and hairSmelly clothes and hair

Difficulty running and breathingDifficulty running and breathing

Affects your heart rate, blood Affects your heart rate, blood pressure and circulationpressure and circulation

Affects your taste and smellAffects your taste and smell

Less money to spend on Less money to spend on other thingsother things

Lung with Emphysema

Lung with CancerNormal-Healthy Lung

MouthCancer

Tooth Decay

Activity 3: Costs of Tobacco UseActivity 3: Costs of Tobacco Use

Just how much will that tobacco cost?

How many days in a week? 7

How many weeks in a month 4

How many months in a year? 12

How much does a pack of cigarettes or a tin of chew cost? – Average $7

Do the math!!!

Costs of Tobacco UseCosts of Tobacco Use

What else could you buy with this money?What else could you buy with this money?

4-Wheeler

IPOD TOUCH

BMX BIKE

Activity 4: Straw/Breathing ExerciseActivity 4: Straw/Breathing Exercise

Jogging in place while trying to breathe through a straw gives you an idea of how smokers feel when they exercise.

When you smoke, you lose your ability to hold enough oxygen and

have difficulty breathing, especially during exercise.

Straw/Breathing ExerciseStraw/Breathing Exercise

• Are you getting enough airinto your lungs?

• Smoking makes breathingdifficult, especially during

exercise.

• Smokers run slower and can’t run as far, affecting

overall athletic performance.

Activity 5: Reasons People Use TobaccoActivity 5: Reasons People Use Tobacco

Why Do People Use Tobacco?Why Do People Use Tobacco?

???

IMAGEIMAGE

Teens use tobacco Teens use tobacco products because products because

they imagine they imagine smokers and smokers and

people who chew people who chew to be glamorous, to be glamorous,

handsome, handsome, popular, popular,

sophisticated, and sophisticated, and always having fun.always having fun.

Lose Weight/Be Lose Weight/Be ThinThin

Many young Many young people, especially people, especially

girls, think that girls, think that using tobacco will using tobacco will curb their appetite curb their appetite and help them lose and help them lose

weight and look weight and look slim. Tobacco slim. Tobacco

companies companies reinforce this reinforce this

message in their message in their advertisements.advertisements.

Peer PressurePeer Pressure

Some people indicate Some people indicate their reasons for their reasons for

smoking or chewing smoking or chewing is because of, or to is because of, or to please, their friends please, their friends who use tobacco. who use tobacco. They believe that They believe that they can stop any they can stop any time they want. time they want.

You can say “NO” to peer You can say “NO” to peer pressure!pressure!

HOW?HOW?• Be direct and confidentBe direct and confident• Use humorUse humor• Switch the topic to Switch the topic to somethingsomething else or just say “No thank else or just say “No thank you!”you!”

Relaxation/Nicotine AddictionRelaxation/Nicotine Addiction

People using tobacco People using tobacco claim its relaxing. It claim its relaxing. It

actually has the actually has the opposite effect. opposite effect.

Tobacco is a Tobacco is a stimulant; it speeds up stimulant; it speeds up

the heart rate, the heart rate, increases blood increases blood

pressure, and revs up pressure, and revs up the body. People feel the body. People feel relaxed when they use relaxed when they use

tobacco because tobacco because tobacco feeds them tobacco feeds them

the nicotine their the nicotine their bodies are craving. bodies are craving.

They become addicted They become addicted to nicotine, which is a to nicotine, which is a

drug.drug.

Looking Older/Being Grown-up or Like Looking Older/Being Grown-up or Like ParentsParents

One of the most dangerous ideas held by youth is that tobacco use is an acceptable form of

behavior. They try smoking and spitting to

appear grown up.

What if your parents smoke? Your parents

probably didn’t realize how harmful smoking could be

when they started …

BUT YOU DO! BUT YOU DO!

Activity 6: Discover and DiscussActivity 6: Discover and Discuss

Topic A: Marketing Tobacco

Topic B: Flavored and Emerging Products and Smokeless Tobacco

Topic C: What’s in a Cigarette?

Topic D: Secondhand Smoke

Topic A: Marketing: Movies-Television-InternetTopic A: Marketing: Movies-Television-Internet

In just one hour — the time it takes to present Tar Wars to your classroom— the tobacco industry will spend more than $1 million on advertising created to get people to start using their products.   

Statistics show that seeing Statistics show that seeing a lot of smoking in a lot of smoking in moviesmovies tripledtripled the odds that teens the odds that teens would try smoking. would try smoking.  

 

Big tobacco Big tobacco companies spent companies spent $125,000 on $125,000 on Internet marketing Internet marketing and company and company websites in 1998. websites in 1998. In 2008, the In 2008, the amount was $17.8 amount was $17.8 million—that’s 140 million—that’s 140 times the amount times the amount spent in 1998.spent in 1998.

Marketing: Movies-TelevisionMarketing: Movies-Television

82% percent of PG-13 rated movies show

tobacco use. 

The Hobbit

Rango

The Simpsons

Can Can youyou think of a movie think of a movie you have seen lately where you have seen lately where

they were smoking?they were smoking?

Marketing: Movies-Television Marketing: Movies-Television

Time (listed in seconds) of exposure to tobacco, alcohol and other substance use:

• Pinocchio (271)• 101 Dalmatians (299)• Alice in Wonderland (323)• Dumbo (243)• James and the Giant Peach (206)(Pediatrics, 2001;107;1369-1374)

Robert Pattinson in Remember MeDrew Barrymore

Cruela DeVille in 101 Dalmations

Marketing: Internet SalesMarketing: Internet Sales

Don’t be fooled…“Cheap” “Tax Free” Don’t be fooled…“Cheap” “Tax Free” Free Shipping”Free Shipping”

does not make tobacco any less does not make tobacco any less DEADLYDEADLY. . It is also It is also ILLEGALILLEGAL to buy tobacco if you are to buy tobacco if you are

under 18!under 18!

Don’t be fooled!

Don’t get hooked!

Who are these ads targeting…

and what kind of message are they

sending?

Topic B: Flavored, Emerging & Smokeless ProductsTopic B: Flavored, Emerging & Smokeless Products 

Tobacco companies are always trying to expand their business.Tobacco companies are always trying to expand their business. They are introducing products that are

packaged to look and taste like candies, mints, and gum because they appeal to kids. They have also developed products that emit vapor instead of smoke.

Tobacco products in any shape or flavor are Tobacco products in any shape or flavor are bad for your health!bad for your health!

WHICH IS CANDY or MINTS? WHICH IS A TOBACCO PRODUCT?

Tobacco companies don’t think you are very smart! They continue to introduce products that look and taste like candy and breathmints.

FlavoredNo matter what package they come in…what shape

they are…or how they smell…tobacco products contain poisonous toxins.

Topic C: What is in a Cigarette?Topic C: What is in a Cigarette?

BEWARE--all poisons can kill!

Topic D: Secondhand SmokeTopic D: Secondhand Smoke

What you inhale from other people’s smoke:

More than 4,000 chemicalsMore than 200 poisons

More than 50 carcinogens

Exposure to Secondhand Smoke :

• can cause children to develop asthma, bronchitis, pneumonia, respiratory infections and ear infections 

• can raise the risk of Sudden Infant Death

• is the third most preventable cause of death

PRESENTATION SUMMARYPRESENTATION SUMMARY

• What did you learn today?

• Now, let’s brainstorm some ideas for a positive message for the poster

contest.

POSTER CONTEST

Posters should: Reinforce the Tar Wars “tobacco-free” message Emphasize the positive aspects of being tobacco-free Be colorful and neat

Alexa Barrett-- American Falls, Idaho

1st Place 2009 Tar Wars

National Poster Contest

POSTER CONTEST

ONE winning poster per school may be entered into the Idaho State Poster Contest. All entrants (one from each school) will

receive a Tar Wars t-shirt and a certificate.

FIRST PLACE:• A trip to Washington DC (airfare and hotel) for student and one parent/guardian to represent Idaho at the National Poster

Contest • $150 Cash Prize to be awarded to student’s teacher for

classroom necessities. 

2ND & 3RD PLACE RUNNERS UP:• $50 Savings Bond for student

• $50 Cash Prize to be awarded to student’s teacher for classroom necessities

McKenna Hardy-2008 Idaho Winner in Washington DC

Tar Wars is supported in part by a grant from theAmerican Academy of Family Physicians Foundation

The Department of Health and Welfare and the Idaho Academy of Family Physicians

Thank You

for

your participation

in Tar Wars!Tar Wars!