essentially healthy

the Waitrose Approach

Joanne LunnNutritionist

It is our responsibility to make sure that our products, labels and all forms of communication comply with all relevant legislation

Of particular relevance to healthy eatingEC Regulation on Nutrition and Health Claims

This exists to ensure that customers are not misled by false or meaningless claims

If we wish to communicate health messages in advertising we must comply with rules set out in CAP codes which have mirrored requirements of NHCR

Because we sell the food we want to talk about….

Communications

The Past – Black and White

Eat and enjoy a wide variety of foods each day

Make it delicious and nutritious

Find your balance

Cut down, don’t cut out(unless you have to, of course!)

Start today!

LOVE life nutrition principles

The LOVE Life Range

Our aim is to encourage our customers to eat more of the foods that provide us with the nutrients many of us are not getting enough of

• Fruit and vegetables• Oily fish• Wholegrain foods

• Vitamins and minerals• Omega 3• Fibre

Front of Pack LOVE life claims

Point of Sale

LOVE Life Magazine

LOVE Life you count

Meal Plans to Support the Range

LOVE Life Free From

• Thank you!– Joanne Lunn– 01344 4278– joanne_lunn@waitrose.co

.uk– nutrition@waitrose.co.uk