Post on 06-Apr-2018
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REPORT ON AN INTERVIEW WITH MR. AJITH CHAND BOTHRA CHAIRMAN OF
BOTHRA SHIPPING COMPANY LTD & MR. RAJA DEALER OF TVS(VIZAG)
Under the guidance of
Dr.(Ms.)K. Manju Sree Naidu, M.A(Eco). PhD
Associate Professor-Entrepreneurship Development
S.Jagadeeswara Reddy
1225109132
MBA-A(P)
3rd Trimester
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DECLARATION
I S.JAGADEESWARA REDDY hereby declare that this project report entitled, REPORT ON
AN INTERVIEW WITH MR. AJITH CHAND BOTHRA CHAIRMAN OF BOTHRASHIPPING COMPANY LTD & MR. RAJA DEALER OF TVS(VIZAG) Under the esteemed
guidance of Dr.(Ms.)K. Manju Sree Naidu, Associate Professor GITAM INSTITUTE OF
MANAGEMENT, Visakhapatnam, is my own and has not been submitted to any other University
or Institute or published earlier
Visakhapatnam
Date: S.JAGADEESWRARREDDY
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CERTIFICATE
This is to certify that this report entitled AN INTERVIEW WITH MR. AJITH CHAND
BOTHRA CHAIRMAN OF BOTHRA SHIPPING COMPANY LTD & MR. RAJA DEALER OF
TVS(VIZAG) by S.JAGADEESWARA REDDY in partial fulfillment of the requirement for
the award of the Degree of Master of Business Administration, GITAM INSTITUTE OF
MANAGEMENT, Visakhapatnam is a bona-fide work carried out by him under my guidance.
Date: Dr.(Ms.)K. Manju Sree Naidu, M.A(Eco). PhD
Associate Professor
GITAM Institute of Management
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ENTREPRENUER:
An entrepreneur is a person who has possession of a new enterprise, venture or idea and assumes
significant accountability for the inherent risks and the outcome. Jean-Baptist Say, a French
economist, is believed to have coined the word "entrepreneur" first in about 1800. He said an
entrepreneur is "one who undertakes an enterprise, especially a contractor, acting as intermediately
between capital and labor."
Entrepreneurs play a key role in any economy. These are the people who have the skills and
initiative necessary to take good new ideas to market and make the right decisions to make the idea
profitable. The reward for the risks taken is the potential economic profits the entrepreneur could
earn.
Characteristics Of An Entrepreneur - Entrepreneurial Qualities
Entrepreneurs are the backbone to nation's progress. They not only provide new goods and services
to the people by combining the factors of production but also creates employment opportunities.
As government cannot fund and manage every industries, a good entrepreneurial class will help in
developing small scale and large scale industries.
Characteristics Of An Ideal Entrepreneur
Creativity:
Creativity means the ability of bringing something new into existence. An entrepreneur has to
be highly creative. A creative entrepreneur is highly innovative and aims at giving new goods
and services to the people.
Innovation:
Innovation is important in any field but it becomes a lot more important if you want to be
an entrepreneur. An innovative entrepreneur creates a resource. He is not contended and
satisfied with the existing resource but combines the existing resource in a new and more
productive configuration.
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Dynamism:
An entrepreneur should be dynamic. A dynamic entrepreneur is always pragmatic and
approach problems to solve them rather than run away from them. He finds solution to the
problems systematically and solves them in the interest of his enterprise. A dynamic
entrepreneur always believes in a win-win situation.
Leadership:
Leadership is the basic quality of entrepreneurs. An entrepreneur leads and this keeps him
forward in any field. A quality of a person's leadership is clear from how he handles a
problem and generating resources. An enterprise with a good leadership is always
prominent in the market.
Teambuilding:
An entrepreneur is known by his ability to build a team. An entrepreneur knows that he
cannot do everything alone. So, an entrepreneur gathers a group of individuals with a
common purpose, focuses them and align them with the goals of the enterprise.
Risk Taking And Decision Making Ability:
This is what separates an entrepreneur from common people. An entrepreneur takes
decision in an environment of uncertainty and is therefore willing to bear risk. An
entrepreneur start with a completely new activity so it may either succeed or it may fail. So
an entrepreneur has to take calculated risk.
Commitment:
An ideal entrepreneur should always be committed. he should have strong dedication and
will power. He has to be patient as a business unit will take some time to reach a natural
stage of takeoff.
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Business Secrecy:
I know this is a world of open information. But successful businesses never give their
secrets to their competitors. An entrepreneur should guard his business secrets so that his
competitors does not exploit his niche.
Clear Objectives:
An entrepreneur should have clear objectives as to the exact nature of the business. He
should clearly lay down his objectives and also his approach to achieve them.
Communication Ability:
An entrepreneur should be an effective communicator. An entrepreneur will be more likely
to succeed if he can communicate effectively to his audience.
Long Term Involvement:
An ideal entrepreneur always knows that success does not come within a short span. It will
come over a period of time and till then he must be involved with the project. He should
not expect ninety days wonder.
High Energy Level:
An entrepreneur physical and mental fitness plays an important role. He should have the
ability to put in long hours of work.
Motivator:
An ideal entrepreneur is always a good motivator. he gives his employees individual
growth and always keeps them motivated.
Self-Confidence:
An entrepreneur should always believe in himself, no matter what happens. He should
always keep his self confidence high.
Technical Knowledge:Last but not the least, an entrepreneur should have technical knowledge pertaining to the
industry in which he wish to operate. All the above qualities combined with technical
knowledge would stand a much better chance of success.
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CONTRIBUTIONS OF ENTREPRENEURS
1) Develop new markets.
Under the modern concept of marketing, markets are people who are willing and able to
satisfy their needs. In Economics, this is called effective demand. Entrepreneurs are
resourceful and creative. They can create customers or buyers. This makes entrepreneurs
different from ordinary businessmen who only perform traditional functions of
management like planning, organization, and coordination.
2) Discover New Sources Of Materials.
Entrepreneurs are never satisfied with traditional or existing sources of materials. Due to
their innovative nature, they persist on discovering new sources of materials to improve
their enterprises. In business, those who can develop new sources of materials enjoy a
comparative advantage in terms of supply, cost and quality.
3) Mobilize Capital Resources.
Entrepreneurs are the organizers and coordinators of the major factors of production, such
as land labor and capital. They properly mix these factors of production to create goods and
service. Capital resources, from a layman's view, refer to money. However, in economics,
capital resources represent machines, buildings, and other physical productive resources.
Entrepreneurs have initiative and self-confidence in accumulating and mobilizing capital
resources for new business or business expansion.
4) Introduce new technologies.
Aside from being innovators and reasonable risk-takers, entrepreneurs take advantage of
business opportunities, and transform these into profits. So, they introduce something new
or something different. Such entrepreneurial spirit has greatly contributed to the
modernization of economies. Every year, there are new technologies and new products. All
of these are intended to satisfy human needs in a more convenient and pleasant way.
5) Create Employment.
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The biggest employer is the private business sector. Millions of jobs are provided by the
factories, service industries, agricultural enterprises, and the numerous small-scale
businesses.
PROMOTION OF ENTREPRENEURSHIP
Entrepreneurship was potential to support economic growth and social cohesion, it is the
policy goal of many governments to develop a culture of entrepreneurial thinking. This can
be done in a number of ways: by integrating entrepreneurship into education systems,
legislating to encourage risk-taking, and national campaigns
Many of these initiatives have been brought together under the umbrella of Global
Entrepreneurship Week, a worldwide celebration and promotion of youth entrepreneurship,
which started in 2008.
OBJECTIVE:
The primary objective of this entrepreneur interview activity is to compare theoretical
concept of entrepreneur development with practical knowledge. In this journey we mettwo entrepreneurs -------
1.Ajith chand bothra (BOTHRA SHIPPING SERVICES)
2.K.Srinivas alias Raja (RAJA TVS MOTORS)
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1.BOTHRA SHIPPING SERVICES:
BUSINESS PROFILE
Founded By : late Sri R.C.Bothra
Business Type : Indian Service Providers
Year Established : 1977
Annual Turnover : 550 crores
Number of Employees : 150 permanent
Operation areas : Kakinada, Krishnapatnam,
Mangalore, Haldia, Paradeep,
Singapore
Competitors : K R kumar & company, Sikal
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Company
SERVICES
Bothra is providing certain services like stevedoring, clearing & forwarding etc. Following
are the services -
Stevedoring
Bothra have always made conscious efforts to develop and introduce new, innovative and
efficient cargo handling methods to reduce turnaround time of vessels in port, minimize
cargo handling losses and damages. As a result they hold record cargo loading and
discharging rates-Load rates and discharge rates that were previously not thought possible
with the present system available. Their dedicated and committed personnel have vast
experience in handling all types of cargoes efficiently and economically.
Clearing & Forwarding
By sheer volume and variety of cargoes handled by them, they have developed an efficient
and effective C&F department, maintaining an excellent rapport with Port and Customs
authorities.
Vessel Agency
Bothra shipping division takes care of all vessel agency requirements operating out of their
own offices at the Ports of Vizag, Para deep, Haldia, Kolkata and Kakinada. At other ports
on East and West Coast of India we work through our close associates and can offer these
services wherever required. They try to ensure quick berthing of vessels, quick and
efficient cargo handling operations and look after our principals interest to the utmost.
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Warehousing
Their warehousing facilities are second to none at Visakhapatnam Port. They own/have
under our control over 450000square feet of covered warehousing space spread across four
facilities located on over 45 acres of land. The four warehousing facilities are located
within 1 to 4 kilometers from the Port and 1 to 5 kilometers from the City and National
highway No.5.
Each warehouse facility has electronic weighbridge of 40 metric tons capacity. One of the
warehousing facilities also has a private railway siding of 1.22 kilometers length capable of
accommodating up to 60 eight wheeler wagons.
Logistics Division
Being pioneers in the concept of mechanized cargo handling operations in Indian ports,
they own and maintain in-house a large and diverse range of equipment for handling all
types of cargoes. They work actively with the manufacturers of the equipment by giving
continuous feedback on equipment performance to help in making suitable development or
modification to enable the equipment perform under difficult field conditions.
Turnkey Logistics
With our inherent strength derived from our equipment infrastructure we are able to
seamlessly undertake
Turnkey Logistics for our clients right from the point of Origin to the Destination Port.
They offer turnkey logistics by taking delivery of the cargo at the mines/ origin, moving it
by the most economical and efficient combination of road, rail and barge to the nearest
port, stacking, storing and stevedoring operations at the port and onward shipment to
destination by vessels chartered by us.
They offer turnkey logistics services for
Chartering & Ship Broking
As part of End to End Logistic services , Vessel Operations by taking in vessels under
despondent ownership and operate vessels on Voyage charter to their clients. Ship
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Chartering is one of our prime activities and till date they have shipped more than 1000000
Tons on vessels chartered .
GROWTH OF THE COMPANY
Initially they were commission agent ,now they are:
Pioneers in scrap iron handling in India
Pioneers in the concept of mechanized cargo handling in Indian ports
Pioneer in the iron ore handling for private trade exports
Largest handler of timber logs at Vizag Port
Largest handler of imported Fertilizer at Vizag Port
Largest handler of agri products at Vizag Port
STRATEGIES
Decentralization of authority
Ethical values
Consistency & reliability
PROBLEMS FACED
Natural calamities
Labor turnover
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Discharging problems
Clearance of norms & regulations
ACHIEVEMENTS:
All India Record discharge of 30.150 metric tonnes of Coking Coal .
All India Record Discharge of 18,253 MT of MOP fertilizer in bulk in one day per vessel .
Record Loading of 18,006 MT of Bulk Wheat on M.V. LUZERN on 2nd March 2003.
SUGGESTION:
Vision
Knowledge
Experience
Aware of regulatory Norms
Evaluate Entry Level Barriers
Forecast Risks Involved
CORPORATE SOCIAL RESPONSIBILITY
Provide medicines to patient in need with the help of doctors.
Blood donation camps nearly 600 camps.
Distribute hygiene food daily at their home.
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RAJA TVS MOTORS
Voyage for successful trade and entrepreneur:
K.Srinivas alias Raja is a sub dealer of RAJA TVS Motors at Gopalapatnam in
vizag. His father being a school teacher & his family well reputation in his village made him to
pass up to 10th class easily. At the early age he thought of achieving something in life apart from
education. He conveyed same thing to his parents and convinced them to join him in garage under
his uncle control to become a mechanic. Due to uncles affection he could not learn anything.
With a high motive, he has pursed poly technique and learned mechanic skills. his
reputation made him not do certain things openly like servicing the vehicles etc.His self
realization, and focus on the field, made him to learn all repairs of TVS vehicles. Later he joined as
ordinary mechanic in TVS Motors. He created a dummy wiring system of TVS vehicles, because
customer has to wait for long duration, as the replacement of wiring system could be done only by
TVS Company itself. Rajas creation was observed by Mr.Govindrajulu,the Managing director of
the TVS Motors.Mr.Govindrajulu impressed with Rajas work and appointed as foremen.
After some years, Raja worked under another M.D of same TVS company.
Due to some misunderstanding, raja couldnt stay for longer time. Then Raja started a garage with
all vehicles services including with TVS with the help of the other mechanics at cheaper rate.His
previous well reputation in the job, and good customer relations, able attract more number of
customers. Raja got satisfied with the work as well as with his profits.
Mr.Govindrajulu motivated him to be a dealer of TVS than a garage owner.
With the help of Mr.Sharif, he could able to start as a sub dealer of TVS with 15 vehicles only. He
faced many problems like lack of financial support from banks, humiliation from other TVS
dealers etc. His innovative strategies of conducting sandy services, exhibition for TVS vehicles etc,
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able to reach his every target. Now Mr Raja has diversified his business activity to constructions
along with sub dealership of TVS Vehicles. He has completed four Ventures up to now.
Tricks for a successful trade and entrepreneur:
What is the secret of your success?
Zeal to achieve something in life, work commitment, maintaining good relation with
employees, customers etc and always thinking innovatively to improve business.
What are the potentials that any entrepreneur should develop?
To be retail outlet, it is necessary to analyze environment work commitment: focus of
the field
What was the support from your family in initial stage of business?
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Being 2nd child in the family which is well reputed .they did not accepted to become a
mechanic in the initial stage .later on they supported a lot to establish an own retail out let.
Did you experience any problem?
Yes, humiliation from the other TVs retailer.
Whats your vision?
To become Indias no1 main dealer in TVs
Do you have other business apart from this retail outlet?
Real estate and construction business.
Socio-economic background
Name : Srinivas kotipalli
Age :35
Education:10th class + politecnic
Religion: Hindu
Nationality: Indian
Parent occupation: father (school teacher)
Mother (house wife)
Business profile:
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Name of the organization: Raja TVS
Year of starting the business: 2003
Type of ownership: sole proprietorship(tvs vehicles sub dealer)
Motivational Factors:
Turn over: 3 crores
Average growth per year :10 percent per year
Market position: TVS 1st position in moppets and 2nd position in bikes in the Indian
market
Qualities required to an entrepreneur :
Vision ,confidence, commitment towards the work, acquiring of complete
knowledge, positive thinking, spirituality.
Problems of Your organization:
Finance problems because of establishing of retail outlet in the non business
area(Gopalpatnam, vizag).Based on the efficiency got finance from sneha finance, hdfc,
icici .
Your objective in starting the business: objective is well settled in life with individuality.
Your present objective: to be an India no1 retailer in TVs.
Your strategies in the retail of TVs motor:
Marketing: conduct exhibition shops, sandy services(2002) ,Santa vadha services, to attract
customers to improve sales.
Hr: sustaining of employees by maintaining good relationship with them, maintaining good
relation with customers and also motivating them to buy other verities of tvs vehicles.
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Did you reach any awards?
Star performance service, highly marketed tvs vehicles in vizac region, good service providing
awards
Suggestions for existing entrepreneurs:
Confidence
Acquire complete knowledge of the field (survey)
Commitment and positive thinking, spirituality.
CONCLUSION:
Success of an entrepreneur depends on his/her vision, desire and commitment