Cyc Safe,cyclist,cycle brand,safety brand, entreprenuer

8/13/2019 Cyc Safe,cyclist,cycle brand,safety brand, entreprenuer

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ABOUT THE BRAND

Name: CYCSAFE

CYCSAFE is the lifesaver for CYCLISTS,BIKERS, road workers,

miners,sewage workers. It's core service is to help itsclients/customers by the means of safety in everyway. Its moto is tohelp cyclists,bikers.e.t.c. from heavy traffic and winter/foggy/sandstorm by providing an absolute solution of luminescent jackets andwindcheaters.

There is no such thing called WRONG CYCLING WEATHER ANDTIME.


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LOGO DESIGNS


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POSITIONING: -

CYCSAFEis a pro cycling clothing brand in safety category and isdistinctly more expensive.

It is probably the only brand that never worries at competition price its

name is unmatchable.

It is one of a kind bicycle clothing that doesnt need to be compared to

other brands since it has a well-developed name in the safetyenvironment with no competitors. The latest design and materials

combines CYCSAFEs heritage with innovation.


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TARGET AUDIENCE Cyclists-pro/amateur/beginner

Bikers

Internationally:

Tour de France, Giro dItaliaand Vuelta a Espaa cyclists.

Pro bikers

Mountain bikers.

Miners

Road workers

Snow boarders


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Core- Need Want : safety

GenericBasic Features:windsheaters,jackets,elbow

bands,helmets,knee pads.

Expected- Advance Features: luminescent fabrication on allproducts, bike customization.

Augmented - The essentials addons: warranty, Guarantee,

Pricing, basic Packaging.

Potential- Advantages/ Benefits: The competitive edge-

eg customer service, life savers.

PRODUCTS

LEVELS


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Need Family : security and safetyProduct FamilyAutomobile:

Bicycle: Bicycle safetyProduct Class - Bicycle safety

Product Line - Jackets, windcheaters, helmets.E.T.C.

Product Type - Luminescent products

Brand- CYCSAFE

Car accident

Automobile safety

Traffic safety

HIERRACHY


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PLACE

Initially in delhi due to extreme weather:

In canuaght place.

PRODUCTCYCLE5.3

2.5

0 0

7

8

0 0

8.6 4

0 00%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

April-november december - January

April-november December - January Events


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PRICE

High product quality medium pricing(high value strategy)

Windcheaters:

Basic Windcheater starts from Rs.2500.(black,navy,brown)

Windcheater XU starts from Ra.4000 onwards(with mp3 playerholder, reversible raincoat,high luminosity.)


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Fashionable Jackets:

Basic jacket:-Rs.2500

Pro jacket:-Rs.4000

Cycling kit

Basic - Rs.15K

Cycling Jerseys, Arm, Leg & Knee Warmers and Cycling Shoes.

Pro-Rs.25KCycling Jerseys, Cycling Shorts & Tights, Cycling Bodysuits, CyclingJackets, Cycling Vests, Cycling Underwear, Cycling Gloves, CyclingSocks, Headwear, Arm, Leg & Knee Warmers, Cycling Shoes.)

Racer-Rs.100K

PRO KIT + Cycling Glasses ,Cycling Helmets ,Cycling Shoes ,Cycling ShoeCovers ,Energy Food, Body Care, Water Bottles, Bottle Cages ,Bags &Cases , Gift Vouchers ,Backpacks ,Hydration Packs ,Textile Care,Maintenance.


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PROMOTION

Paid ADs (print, newspaper, TVC).

Public Relations(PR):

Celebrity endorsements: John Abraham/Akshay Kumar.

1. Safety campaigns2. Social cause marathons(first time-night

marathons)

1. Cycling events

2. RallyAdvisory selling:

1. Automobiles magazines.

2. Health magazines.


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Direct marketing:- Online selling,

Fashion events: WOW(World of wearableart)

Project Runway Social media marketing:-

Facebook fan and product page , Two apps: Cycsafe app andcycling app with GPRS tracking and calories indicator.

Others:-

Air ballons fully made of luminescent fibres with my brand nameand website on it.

Events:

Cycle a way:plot to pune

Ride inside bhartiya states

Tour of nilgiris

Kerela back water cycling

Brm ahmedadbad

CFI (cylling federation of india)


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SWOT ANALYSIS

Strength:

Market leader.

Multipurpose jacket.

Delievery in 48 hrs. Unique designs.

Is looked upon as a safetyimplementation and societycare.

Weakness:

Short lifetime of fibers.


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OPPORTUNITY

Growing population. Demand for road safety.

Growth in health conscious people.

Cycling trend entering in India.

Everyone wants to be time efficient.

Increase in hit and run cases of bikers, cyclist and pedestrians.

Cycling taken as a serious sport.

Reduce conjustion and traffic jam

Reduce dependency on fossil fuel.

Save emissions

MODE OF ENTRY :Joint venture with an Switzerland company named SWICOFIL, Its

the only company who makes lumiscent yarns and have patented

them.


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BUDGETING People:- designers

innovators

staff

manufacturing team(pattern maker, master, quality control e.t.c.)

Process:- outsourced

Infrastucture: two floors: ground floor for new comers/begginers.

1st

floor for Pro athletes.

Technology:- computers for accounts, sales and purchases.

weaving machine

stitching machine

cutting machine

bar code scanners

cctv cameras

Placement:- In Retail stores like Planet sports, cycle showrooms and even asself vendors at markets.


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PHYSICAL EVIDENCE

Store design would be luminescent from exterior and would be madeup of glass and wooden fixtures.

Interiors would be a little dark to make our products more emphasise

And appealing with wooden flooring.

Instore cycle servicing.

Staff uniforms with luminescent belts and collars.

Visual merchandising.

Website (flash)


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LUMINESCENT YARNS AND FIBRES


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Thank youM.Prashanth

Cyc Safe,cyclist,cycle brand,safety brand, entreprenuer

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