Enterprise Search and Findability in 2013

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Transcript of Enterprise Search and Findability in 2013

ENTERPRISE SEARCH AND FINDABILITY IN 2013

Kristian Norling, J. Boye 2012, 8 November, Aarhus, Denmark

There is a lot of talk about social, big data, cloud, digital workplace and semantic web. But what about search, is there anything interesting happening within enterprise search and !ndability? Or is enterprise search dead?

In the spring of 2012, a global survey was conducted on Enterprise Search and Findability. The answers from that survey tells us what the leading practitioners are doing and gives guidance for what you can do to make your organisation’s enterprise search and !ndability better in 2013.

Kristian will give you a sneak peak into the near future and trends of enterprise search, based on data form the survey and the latest ideas. Also featured, bleeding edge examples from actual projects.

Description

• Help me! Content overload!

• The importance of context

• Digging for gold with search analytics

• What has trust to do with enterprise search?

• Social search? Are you serious?

• Oh, and that mobile thing

Agenda

#jboye12

@kristiannorling

@!ndwise

THE ENTERPRISE SEARCH AND FINDABILITY SURVEY/REPORTSIGN-UP & DOWNLOAD 2012 REPORT

IS IT EASY TO FIND THE RIGHT INFORMATION WITHIN YOUR

ORGANISATION TODAY?Source: The Enterprise Search and Findability Report 2012

EUROPE77%

MODERATELY/VERY HARD

• In the Very Satis!ed (VS) with their current search group, the number of Full Time Equivalents (FTE) is 1-2 or more.

• 50% do user testing regularly in the very satis!ed group

• 84% have feedback functionality in the VS group

• 67% of VS have a taxonomy in place and 83% have a metadata standard.

What Does the Organisations Do That Leads in

Findability?

BIG

Growing amounts of data.

Filter Failure.

Enterprise Search is under-utilized.

CMSWire: Enterprise Search: Un-Cool and Mission Critical

How many of you have done a web/intranet remake project?

Did it work better for a while?

Lifecycle manage your information

Archive, delete or keep?

Help me! Content overload!

What job is search hired to do?Reference: Clayton Christensen HBS

To give us the right information when we need it!

What clues do we have to understand WHAT is the right information?

Is the information relevant? (referenced, shared, used, positive/negative, related)

Who is responsible for the information?

Who is the author?

Who distributed it?

Where am I searching from (location, device)

When am I searching (time of the day, weekday, season)

The importance of context

67% of the Very Satis!ed (VS) with their current search group and

71% of the mostly satis!ed groups do search analytics

83% (VS) have a person or group that is responsible for analysing

user behaviour and to make sure that search supports the business needs

Quick Wins

• 0-results

• Top ≈20% of Search Terms

Spend a few hours every month to do this, it is well invested time.

Digging for gold with search analytics

Web search works well?

Why is that?

They have created a trust-based model for telling us if the information is of good quality...

We need to make the information we have in the enterprise trustworthy

By having a good data hygiene... remember:

Crap in = Crap out

What has trust to do with enterprise search?

INFORMATION NEEDS answers these Questions:

• What? or Why?

• How?

• Who? We can use di$erent types of signals to emphasize certain information

• What information is shared?

• Is it sent (a lot) by email?

• Is it on social networks?

• Is it favorited?

CMSWire: Social Reconnects Enterprise Search

Social search? Are you serious?

86.6%* - Accelerate retrieval of known information sources

70.6%* - Improve re-use of content (Information/ knowledge)

58.2%* - Raise awareness of “What We Know”

* Imperative/signi!cant

Primary goal for utilising search technology

Mobile helps us to de!ne context

Helps us with targeting the right information to the right person

Special Use Cases for Mobile Enterprise Search. What job is-to-be-done by search?

• GPS

• Camera

• Voice

TwigKit: Design Principles for Mobile Search, Designing Mobile Search, Mobile Information Needs

Accessing Enterprise Content With Mobile Search

Oh, and that mobile thing