Post on 28-May-2015
description
Twitter: @sentmedia #engagewithme www.sentmedia.com
Engaging Younger Donors With Online Marketing
Sterling PerrySent Media Marketing
SentMedia.com
Twitter: @sentmedia #engagewithme www.sentmedia.com
For Questions & Comments on twitter:
#EngageWithMe
Twitter: @sentmedia #engagewithme www.sentmedia.com
Today’s Agenda
• Website Optimization – What to add to your website to increase engagement.
• Facebook & Twitter: 6 best practices that you can do today to drive engagement.
• Email – The 5 emails your nonprofit should be sending on a scheduled basis.
• Learn why everything needs to be optimized for mobile.
Twitter: @sentmedia #engagewithme www.sentmedia.com
“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s
not.” –Dr. Seuss
Twitter: @sentmedia #engagewithme www.sentmedia.com
Website Optimization
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65% of Millennials prefer to learn about Your nonprofit from your
website.
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What your nonprofit should do Have an actionable homepage – make it clear what you want visitors
to do (donate, volunteer or register for an event)
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What your nonprofit should doHave a clear and concise “About Us” page that describes your mission
and vision
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What your nonprofit should do
• Show how your organization uses its donations by sharing stories by video or photo
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Social Media
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55% of Millennials prefer Facebook and Twitter as an information source.
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67% of Millennials have interacted with a nonprofit on Facebook
• Upcoming events• Stats about your cause• Organizational news• Volunteer Opportunities• Videos
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3 things you can do on Facebook TODAY
• Create your Nonprofit Facebook page• Post a video, story or photo about a superstar
donor or volunteer• Include social icons EVERYWHERE • Bonus! Find a Facebook group on your cause
and join and share your page or start a group.
Twitter: @sentmedia #engagewithme www.sentmedia.com
87% of Millennials follow a nonprofit on Twitter
Interact with supporters on Twitter today:
• Find you 10 biggest donors on Twitter and follow them AND THANK THEM
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Interacting on Twitter
• Personally thank donors, volunteers, and participants by tweeting at them [mentions]
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Interacting on Twitter
• Post upcoming event information or simply ask for donations for your annual appeal
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How Millennials interact on Twitter
•Following Nonprofits on Twitter
87%•Re
tweeting nonprofit’s tweets
67%
•Complimenting nonprofits
62%
•Using hashtags about nonprofits
57%
•Using Twitter to see info about nonprofits
46%
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Email Marketing
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47% of Millennials prefer to obtain information about nonprofits via
email.
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Email Marketing Tips
• Segment you list to ensure each email speaks to your audience (supporters, sponsors, partners)
• Clearly state what action you want them to take.
• Find a happy medium on the number of emails you send.
• Plan out your emails in advance over a 3-6 month period.
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The 5 emails you should be sending
• About your organization• About Your fundraising• Newsletters to your team• Newsletters thank you emails• Important donors & sponsors
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Mobile Optimization
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77% of Millennials own smartphones.What do Millennials do on their smartphones
anyway?
51% Facebook
37% Videos + photos 31% Twitter
33% Shared News
25% Contest voting 25% Events
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“And will you succeed? Yes indeed, yes indeed! Ninety-eight and three-quarters percent guaranteed…” – Dr. Seuss
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Want to learn more about websites & online marketing?
Be sure to schedule a free strategy session by visiting www.SentMedia.com
•Audit your website•Social media audit•Get specific action items