Engaging Your Donors

Strategies That Will Take Your Campaign to the Next Level

In this training, we will focus on:

• Creative Storytelling • Matching Funds • Individual Fundraising Campaigns

Creative Storytelling “When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Pictures beat text as well, in part because reading is so inefficient for us. Our brain sees words as lots of tiny pictures, and we have to identify certain features in the letters to be able to read them. That takes time.” - John Medina, Brain Rules

Images and videos will give your social media posts a larger reach.

● Facebook posts with photos receive 2.3x more engagement ● Tweets with photos receive 150% more retweets ● Instagram, a photo sharing platform, has over 500 million active users sharing 95 million photos and videos a day ● Articles with an image once every 75-100 words received double the social shares as articles with fewer photos

Building Your Brand

● Use uniform color schemes and filters ● Include your logo as often as possible ● Develop an inventory of photos and videos ● Create organizational standards for your content ● Be consistent across all online platforms ● Have fun with your organization’s unique voice ● Utilize our Toolkit page to include The Big Payback’s logo in your messaging

Free & easy tools that will help you build your brand ● Canva.com - Photo Editing ● Piktochart.com - Infographic Editing ● Pixabay.com - Free Stock Photos ● iMovie (Mac) - Video Editing ● Movie Maker (Windows) - Video Editing

Key Takeaways

● Using photos and videos in your promotions and on your profile can increase overall engagement ● Staying consistent in your branding and approach can create a stronger sense of awareness for supporters ● Utilizing free tools and resources is a great way to make the most of the content you’re able to share

Matching Funds

Matching funds are additional funds contributed directly to a nonprofit from a donor (or donors) to help encourage donations to your nonprofit. Matching funds should be 1:1 matches. This will allow each donor to say their donation will be DOUBLED! Your matching funds will be counted down on your nonprofit donation page.

Securing Matching Funds

Start with your inner circle: • Board Members • Major donors to previous Giving Days • Donors who give large donations annually • A group of donors, or anyone who loves

your nonprofit Reach out to business in your community: • Businesses in your community that you

have partnered with before • Business that can really SHARE THE

NEWS about your organization with their customers

• Broaden the nonprofit’s giving base • Make a large impact with one gift

Are matching funds eligible for prizes? • Matching funds are not eligible for

hourly or pop-up prizes unless your donor makes their matching gift as a credit card gift on the day of The Big Payback.

• Matching funds should be coordinated between you and your donor. They do not necessarily have to be processed through thebigpayback.org.

The power of peer-to-peer fundraising Utilize our brand new individual fundraising campaigns to engage your most passionate supporters.

Peer-to-peer fundraising is an opportunity to… ● Leverage your passionate supporters to fundraise on your organization’s behalf ● Share personal stories and connections to your cause with a new network of potential supporters to expand your reach ● Create personal fundraising pages for your supporters as a spin-off to your main campaign

Peer-to-peer fundraising can have a HUGE impact on the success of your campaign for The Big Payback. You can expect to see an increase in:

● New Donors ● More Donors ● Dollars Raised ● Social Engagement ● Contact Information

Who should create an individual fundraising campaign for your organization?

● Board Members ● Volunteers ● Lower Capacity Donors ● Major Donors (Who have recently made a gift) ● Staff Members ● Friends & Family

How to create an individual fundraising campaign: 1.Go to TheBigPayback.org and sign

in as a donor

2.Search for your organization and click on Create Campaign Page

3.Create your campaign and click the Submit Campaign for Approval button

How to approve individual fundraising campaigns: 1. Go to TheBigPayback.org and sign in as

a nonprofit 2. Click on Organizations and then

Campaigns 3. Click on the campaign you want to view,

and make any necessary edits. Campaings will be automatically approved. *You also have the ability to deny a campaign

How do individual fundraising campaigns work? • Campaigns are viewable on your organization page and

on the Nonprofits page if you filter the search to Fundraising Campaigns. Campaigns will also have unique URLs.

• Gifts made through a fundraising campaign work just like gifts made through your organization’s main page. The only gifts not eligible for hourly prizes are pre-scheduled donations.

• Gifts to campaigns have to be made on May 6 & 7, although they will be publically viewable once you approve them. They work just like organization pages. They are eligible for pre-scheduled donations, but the transaction won’t take place until giving opens at midnight.

For more information on engaging your donors, visit TheBigPayback.org. Questions? Email TheBigPayback@cfmt.org.