Empower Staff Empower Company with Analytics

Post on 08-Feb-2017

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Transcript of Empower Staff Empower Company with Analytics

Abbas Heidari

Empower:

Make (someone) stronger and more confident.

Web Analytics:

The measurement, collection, analysis and

reporting of web data for purposes of

understanding and optimizing web usage.

Small-Medium size business

Business owner

Marketing manager

Account manager at a digital agency

Large business/organization

CTO/CIO

Data Scientists

Marketing team

Unit 1

Unit 1

Unit 2 Unit 3

Unit 1

Unit 2 Unit 3

• Management Team

• Tech Team

• Marketing Team

• Creative Team

• Sales Team

• Management Team

• Tech Team

• Marketing Team

• Creative Team

• Sales Team

• Management Team

• Tech Team

• Marketing Team

• Creative Team

• Sales Team

• Management Team

• Tech Team

• Marketing Team

• Creative Team

• Sales Team

• Encourages enquiry and debate

• Promotes innovation and potential new data uses

• Allows departments to take ownership of results

• Encourages more connection and collaboration

• Helps create data-driven decision making culture

1. Security

2. Leaking data

3. Inappropriate use of data

4. Access to sensitive information

1. Create custom reports

2. Send reports carefully

3. Educate and engage

1. Engagement in company’s success on all levels

2. Feeling noticed and appreciated

3. Expect innovative ideas

4. More data-driven decisions

Get in touch

Abbas Heidari

https://au.linkedin.com/in/abbasheidari