ì

How to Sell More with Data Analytics

ìDe

fini&on

sBUSINESSINTELLIGENCE“Datadrivendecisionmaking,whichincludesgenera7on,aggrega7on,analysisandvisualiza7onofdatatoinformandfacilitatebusiness.”

ANALYTICS“Waystobreakdownthedata,assesstrendsover7me,andcompare

onesectorormeasurementofanother.”

BIGDATA“Thisisthetechnologythatstoresandprocessesdatafromsourcesbothinternalandexternaltoacompany.”

ìWhatWeKnow

TheRest

<<BIGDATAwillRevolu&onizeRetail

ìStrategizeMoreByAc&ngon

BIGDATA

CHANGEPRICEBASED

ONDEMANDTOMAXIMIZEPROFITS

TARGETYOUR

AUDIENCEMORE

EFFECTIVELY

MAKEBETTERPRODUCT

RECOMMENDATIONS

KNOWWHAT’SINDEMANDANDHAVEPLENTYINSTOCK

ìCaseStudy–ARetailGroceryStore

•  AMan(Age30-40)•  between5pmto7pmonFridays,comingHomefromwork

•  whilebuyingapackofDIAPERS,

•  alsobuyscaseofBEER

•  DataAnalyKcsproved•  BeerisboughtwithDiapers

•  MovedBeerisleclosertotheDiapersisle

•  Instant35%IncreaseinSalesofBothProducts

FINDINGS ACTION

ì

HowtoSellMorewithDataAnaly&cs

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DetermineWhichProducts

ToAdd(OrEliminate)

WhatSells–FashionTrends

Capacity-Capability

Price&Compe&&on

Distribu&onChannels

AXerSales

ìSeehowpeopleare

Accessingyourproduct-Op&mizeaccordingly

ProductDP/DPs

ProductTitle

ProductDescrip&on

ProductReviews

ProductPriceSalesChannelsMarke&ngCampaigns

ì

Op&mizePrice–Maximize

Profits

HistoricalPricing

CustomerAc&vity

Preferences&OrderHistoryCompe&&onPricing

DesiredMarginsAvailableInventory

ì

Promo&onsthatarebe]erTargetedfor

yourcustomers

CustomerTouchPoints

LoyaltyPrograms

SocialMedia

ProductPerformanceSalesChannels

ì

InventoryManagement–StayProperly

Stocked&ReduceOverstock

Fes&veDiscounts

StockMovement

OrderHistory–Trends

Compe&&on

WorkingCapitalWarehouseCapacity

ì

HowThisWorksforAnOnlineSeller

ìrandom transactions

this is how THEINDIAN e-commerceindustry looks onthe surface

ìdelightful linkages

this is how it looksto sellers on theblubox platform!

ì

Multi Channel, Multi

category of

e-commerce Industry to

uncover ,

unknown ,

market , customer

and other

useful business information.

Data Analytics

hidden patterns

correlations

trends

preferences

ì

Multi Channel, Multi

category of

e-commerce Industry to

uncover ,

unknown ,

market , customer

and other

useful business .

Data Analytics

hidden patterns

correlations

trends

preferences

information

ANSWERS THAT MAKE BUSINE$$ $EN$E

Which website can give better ROI for a new mobile launch

Best location for brands’ new stores

Sales forecast on the basis of size, color, style etc.

and the data comes from...

ì

CATALOGAUTOMATION

ORDERINTEGRATION

WAREHOUSEMANAGEMENT

PRICECALCULATION

& UPDATE

What it does?

CAMPAIGNMANAGER

PAYMENTSRECONCILIATION

REPORTS &ANALYTICS

ì

Mobile: +91 9321779010Email: harish.singla@BLUBOX.in

Contact