EDUCOMP SMARTCLASS

PRESENTED BY:-AMIT ROY

To apply innovative solutions to solve critical problems relating to "Quality

of Education" and "Access to Education" for all.

Founded in 1994 by Mr. Shantanu Prakash

It provides information technology enabled solutions (ITES) to students, professional and schools

It serves the K-12 segment in India as well as in other countries like US, Singapore, China and Sri Lanka

27 offices worldwide

Company operates through its various subsidiaries including authorGEN, Threebrix eServices, Learning.com

Educomp Group reaches out to over 21,000 schools and 10.99mn learners and educators across the world.

Brief about the Company

SMART CLASS

Smartclass Rolling Digiboard system was

used to convert classes into smart

classrooms.

Smart Assessment System was used to frame mcq’s. Hand

held remote device was used to answer them

INSTRUCTIONAL AND COMPUTING

TECHNOLOGY

Served government schools through ICT which was renamed as Edureach in 2008

It is the second largest business segment of

Educomp which contributed 22.7% of

sales and 10.3% of gross margins for 2008-09

PROFESSIONAL DEVELOPMENT

Offered training to private and

government schools for using ITeS

Partnered with co’s like Wipro and Microsoft and

with NGO’S for executing teacher training

program across India

RETAIL AND CONSULTING

•STRATEGIES

REVENUE MIX

STRENGTH1.First mover advantage2.Develop content in regional languages.3.Huge subscriber base4.Partnership and JV with international company

WEAKNESS1.Requires trained staff – so less teachers available.2.Govt. schools low spending on infrastructure.3.Awareness about other products than SMART CLASS

OPPORTUNITY1.Emerging IT era.2.Lack of standardize and high quality education in tier III towns.3.Shortage of over 2lakhs schools in country.4.Increased govt focus on education.

THREAT1.It’s a capital intensive business. 2.Being an emerging and growing business it invites competition.3.Risk of change in govt. policy.4.Gaining acceptance in tier II and tier III cities.

SWOT

SMART CLASS: Revenue Model

COMPARISON WITH THE CLOSEST COMPETITOR [NIIT]

Though both the companies provide IT based learning solutions, their Solutions' focus is totally different.

• Solutions of NIIT are mainly training based (instructor-led and supplemented by e-learning).

• Educomp on the other hand, offers product based learning solutions.

Business focus: product & services

• NIIT caters to a large spectrum of customers which includes Individuals, Enterprises, Schools and Colleges.

• Unlike NIIT, Educomp's business is mostly focused towards Schools. It generates close to 90% of its revenue from Schools

CUSTOMER FOCUS

• NIIT caters to a large spectrum of customers which includes Individuals, Enterprises, Schools and Colleges.

• Unlike NIIT, Educomp's business is mostly focused towards Schools. It generates close to 90% of its revenue from Schools

CUSTOMER FOCUS

• In the school learning business, NIIT has historically concentrated on the government schools

• Educomp on the other hand, caters majorly towards the private schools. In addition to this, it also has its own schools in some parts of the country.

• NIIT derives a large part of its revenues from India and America. It also has an established presence in Europe as well as in different part of the world. On the other hand, Educomp is mainly focused on India.

School & Geographical segmentation

• Pricing• Global Reach• New product development• Intellectual properties • Income Tax Issues

Future strategies

THANK YOU