EDUCOMP SMARTCLASS
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Transcript of EDUCOMP SMARTCLASS
EDUCOMP SMARTCLASS
PRESENTED BY:-AMIT ROY
To apply innovative solutions to solve critical problems relating to "Quality
of Education" and "Access to Education" for all.
Founded in 1994 by Mr. Shantanu Prakash
It provides information technology enabled solutions (ITES) to students, professional and schools
It serves the K-12 segment in India as well as in other countries like US, Singapore, China and Sri Lanka
27 offices worldwide
Company operates through its various subsidiaries including authorGEN, Threebrix eServices, Learning.com
Educomp Group reaches out to over 21,000 schools and 10.99mn learners and educators across the world.
Brief about the Company
SMART CLASS
Smartclass Rolling Digiboard system was
used to convert classes into smart
classrooms.
Smart Assessment System was used to frame mcq’s. Hand
held remote device was used to answer them
INSTRUCTIONAL AND COMPUTING
TECHNOLOGY
Served government schools through ICT which was renamed as Edureach in 2008
It is the second largest business segment of
Educomp which contributed 22.7% of
sales and 10.3% of gross margins for 2008-09
PROFESSIONAL DEVELOPMENT
Offered training to private and
government schools for using ITeS
Partnered with co’s like Wipro and Microsoft and
with NGO’S for executing teacher training
program across India
RETAIL AND CONSULTING
•STRATEGIES
REVENUE MIX
STRENGTH1.First mover advantage2.Develop content in regional languages.3.Huge subscriber base4.Partnership and JV with international company
WEAKNESS1.Requires trained staff – so less teachers available.2.Govt. schools low spending on infrastructure.3.Awareness about other products than SMART CLASS
OPPORTUNITY1.Emerging IT era.2.Lack of standardize and high quality education in tier III towns.3.Shortage of over 2lakhs schools in country.4.Increased govt focus on education.
THREAT1.It’s a capital intensive business. 2.Being an emerging and growing business it invites competition.3.Risk of change in govt. policy.4.Gaining acceptance in tier II and tier III cities.
SWOT
SMART CLASS: Revenue Model
COMPARISON WITH THE CLOSEST COMPETITOR [NIIT]
Though both the companies provide IT based learning solutions, their Solutions' focus is totally different.
• Solutions of NIIT are mainly training based (instructor-led and supplemented by e-learning).
• Educomp on the other hand, offers product based learning solutions.
Business focus: product & services
• NIIT caters to a large spectrum of customers which includes Individuals, Enterprises, Schools and Colleges.
• Unlike NIIT, Educomp's business is mostly focused towards Schools. It generates close to 90% of its revenue from Schools
CUSTOMER FOCUS
• NIIT caters to a large spectrum of customers which includes Individuals, Enterprises, Schools and Colleges.
• Unlike NIIT, Educomp's business is mostly focused towards Schools. It generates close to 90% of its revenue from Schools
CUSTOMER FOCUS
• In the school learning business, NIIT has historically concentrated on the government schools
• Educomp on the other hand, caters majorly towards the private schools. In addition to this, it also has its own schools in some parts of the country.
• NIIT derives a large part of its revenues from India and America. It also has an established presence in Europe as well as in different part of the world. On the other hand, Educomp is mainly focused on India.
School & Geographical segmentation
• Pricing• Global Reach• New product development• Intellectual properties • Income Tax Issues
Future strategies
THANK YOU