Post on 12-Apr-2017
EDMONTON AIRWAVES
(A working title...)
EDMONTON AIRWAVES
4,919 Kilometers awayWhy should Iceland Airwaves be hosted
in Edmonton, Alberta?
Question:
For Starters,
WE HAVEA LOT IN COMMON.
Reykjavik:cold
Reykjavik:remote
Reykjavik:uniquelybeautiful
Reykjavik:a festivalcity
Edmonton:
SAME!
Edmonton:cold
Edmonton is the most
northern city in the world with
over one million people
It has one of the lowest population densities of any major North American city About
67 times less than the population density of New York!
Edmonton:remote
Edmonton has the
largest stretch of urban parkland
in North America
Edmonton:uniquelybeautiful
Edmonton is Canada’s festival city,
with more than 50 festivals
throughout the year
Edmonton:a festivalcity
WHAT ARE THE BENEFITS?
1.
Of bringing Airwaves to Edmonton:
It’s a huge marketing opportunity for Iceland
Benefits:
2.
Of bringing Airwaves to Edmonton:
It’s a great platform from which to showcase Icelandic culture
Benefits:
3.
Of bringing Airwaves to Edmonton:
Edmonton needs a proper winter festival!!
Benefits:
Don’t get us wrong,we have
of well-established festivals in Edmonton,such as...
plenty
August
The Edmonton International Fringe
The oldest and largest fringe in North America,
with over 120,000 tickets sold over the course of 11
days
August
One of the leading folk festivals in the world, buoyed by
over 2,000 volunteers & attracting
approximately 90,000 over 4 days
The Edmonton Folk Music Festival
July
A 10 day festival with more than 1,500 outdoor performances by an amazing
international cast
The Edmonton StreetPerformer’s Festival
March 2015
Ice Cross Downhill World Championship featuring a track that began in Edmonton’s city centre and wound its way down into the river
valley, attracting 70,000 spectators
Red Bull Crashed Ice
Summer Winter
We want you to show us how to do a
But you’ll notice that these are mostly
festival right!!festivals.
Fosters a sense of community
Promotes pedestrian urban spaces
Gives exposure to both established and new artists
A Festival that:
A Festival that:Introduces Edmontonians to some of the treasures of Icelandic culture,
Such as...
Gull
Brennivin
Icelandic Hot Dog Stands
Icelandic Winter Fashion
We plan to have on-site activations and visibilty for these products Which will
help open up retail
channels for these &
other Iceland products
through our contacts.
We can also:Tie in a promotion to
by using Edmonton Airwaves as a stop-over on the way to Iceland, as the timing of the festival (March) would lead into the tourism season for Iceland.
*record scratches*
BUT WAIT...
WHO ARE WE?
A group of music-loving entrepreneurs who are
about supporting local initiatives, with the intention of making our hometown the best it can be.
We are...
EXTREMELYPASSIONATE
Our Interests are
And include...
DIVERSE
COMMUNITY-BASED
ECLECTIC
A Network of Hockey Websites
A Ticketing Company
A Café & Event Space
A Quick Serve Asian Restaurant Chain
One of the Largest Pub Chains in Western Canada
A Real Estate Development CompanyFocused on sustainable development to showcase the Edmonton River Valley
SO WHAT’STHE PLAN?
We’d like to start Edmonton Airwaves as a
2DAYEVENT
Launching in...
March2017
BUTFIRST...
Have an agreement in place by end of January, 2016
Invite you to visit Edmonton in March or April to familiarize yourselves with the city and check out venues
We’d also like you to come experience the Edmonton Folk Music festival in August
We’d Like to...
In turn, we will send a delegation to next year’s Iceland Airwaves to
keep talking!
BOTTOMLINE
WE LOVE YOUR FESTIVALAnd are passionate about moving forward with a potential partnership.
WE KNOW THAT THIS IS A GREAT FITfor all parties, not to mention advantageous for both cities from a tourism standpoint.
WE HAVE A PLAN AND WE WANT TO USE ITOnce an agreement in principal is reached, we would then move forward to secure financial support from both government and corporate avenues.
SO C’MON
COME &TAKE THE TIME &
DANCECOME &TAKE THE TIME &
DANCEWITH
COME &TAKE THE TIME &
DANCEWITHUS!
COME &TAKE THE TIME &