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Ecosystems - from opportunity to capability

a playbook for CSPs

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This catalyst project is brought to you by…

Project Champion Project Participants

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Purpose of this catalyst

Create an easy to use playbook

using TM Forum frameworks and

assets, with which product

managers & enterprise architects

can unbox business capabilities

required to thrive in digital

ecosystems.

Opportunities

TRANSFORMED ARCHITECTURE

Ecosystems Stakeholders

Capabilities

TM Forum Assets CSP Enablers

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Industrial boundaries are blurring as IoT rearranges the landscape into ecosystems

New approaches for a changing world

It’s no longer just about ‘us’ pivot from inside-out perspectives required

CSPs must re-orient themselves in this changed topography

It will be vital to re-imagine relationships with customers, partners and even competitors

CSP

Banking

Insurance

Travel

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CSPs are responding with a Capability driven enterprise

Capabilities

Identifying capabilities drives

differentiation

Capabilities transform organizations as

building blocks

Capability mapping connects vision

with execution

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Who will benefit from our work here?

Introduce new servicesMarketer Capture new revenue Rapid assessment of

organizational capabilities

Product

Manager

Strategy

Manager

Enterprise

Architect

Collaborate with new

partners

Improve customer

experience & utilization

Acquire and prioritize capabilities

Scan ecosystem for

opportunities

Build impactful roadmaps Framework to select

capabilities to invest in

Align technology architecture

to business priorities

Set cadence for

intended architecture

Capabilities based business

architecture

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Draw Current Relationships

Scan Solution for Opportunity

Visualize

Ecosystem

Model

Opportunity

Identify

Capabilities

Playbook at a glance

Translate Capabilities to Epics & Features

Draw Constraints & Moves

Draw Opportunity Scenario

Assess Market-Product-Channel Fits

Select Key Value Streams

Map Capabilities to Value Streams

Update Capability Portfolio

3 phases – 9 steps

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Visualize Ecosystem

Insurance

providerHome

ownersInstallers

Example Use Case:

How might homeowners reduce insurance costs?

Security

system

provider

STEP 1 OF 3

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Insurance

providerHome

ownersInstallers

What are possible competitor moves in this ecosystem?

Security

system

provider

Digital

Assistants

Visualize Ecosystem

STEP 2 OF 3

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Insurance

provider

Home

ownersInstallers

How may CSP have a shot at this business model?

Security

system

provider

Digital

Assistants

CSP Insuretech

partner

Visualize Ecosystem

STEP 3 OF 3

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Insurance

provider

Home

ownersInstallers

How may CSP have a shot at this business model?

Security

system

provider

Digital

Assistants

CSP Insuretech

partner

Visualize Ecosystem

STEP 3 OF 3

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Insurance

provider

Home

ownersInstallers

Security

system

provider

Digital

Assistants

CSP Insuretech

partner

Opportunity

Visualize Ecosystem

STEP 3 OF 3

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Market – Product Fit

Product–Channel Fit Channel–Model Fit

Model Opportunity

Retain

Acquire Monetize

STEPS 4 & 5

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Model Opportunity

Customer

Journeys

Operational

Journeys

Partner

Journeys

Order home security service

Customize customer order

Settle customer invoice

Research Compare Order Pay

Receive Analyze Map Configure Commit

Create Dispatch Remind Deposit Reconcile

STEP 6 – VALUE STREAMS

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Identify Capabilities

Value Stream 01: Order home insurance service

Research Compare Order Pay

STEPS 7 & 8

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Identify Capabilities

STEP 9 of 9

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Business Architecture

Capability Reference Map

Ecosystem Business

Concepts and Principles

Ecosystem Business Key

Themes

Business Partnering

Guide

Playbook Guide

New Opportunity

Canvas

New CurateFX template

TM Forum Assets utilized & contributions made...

RESOURCES & NEXT STEPS

Playbook MS WordAvailable on TM Forum Catalyst showcase

How to videoAvailable on LinkedIn Group. July 15, 2020

Playbook ebook versionAvailable on LinkedIn Group. July 15, 2020

This presentation recordingAvailable on TM Forum Catalyst showcase

Real life use cases

Lets make this collaborative…

Customers, Partners, Sales teams, Marketing teams, Developers, Architects...

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UP NEXT…Q&A

Digital BPM for faster network infrastructure deployment

C20.0.56 - DTW 2020

https://www.stc.com.sa/wps/wcm/connect/english/stc/aboutSTC/Strategy

Learn more about our strategy

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2020 stc catalysts; Partnering with leaders for digitalisation success