The evolving eBay MarketplacePESA discussion

Todd Lutwak

Sr. Director, Seller Development

tlutwak@ebay.com

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Agenda

• Objective

• Progress

• Plans

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Evolution of the Marketplace

The online marketplaceof choice

• We serve both buyers and sellers

• Buyers, sellers and developers have choices

• We will compete for your business

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Competing to Win the Buyer

Deals worthtalking about

• Selection

• Value

• Trust

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Competing to Win the Seller

Preferredonline channel

• Velocity

• Efficiency

• Predictability

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Competing to Win the Buyer – Selection

Fixed Price Qty Sold from Multi-Qty Listing

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Competing to Win the Buyer – Value

Integrated into

• Search

• Discovery

• Checkout

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Competing to Win the Buyer – Value

Everything has free shipping

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Competing to Win the Buyer – Trust

Paid out more than 3X as much in PowerSeller Discounts in January ’09 vs. July ’08

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Competing to Win the Seller – Velocity

Free Shipping

Detailed item titles and all item specifics

Recent sales for Fixed Price listings

Your DSR scores

• All top 8 items have free shipping

• All top 8 items have accurate and descriptive titles

• Top Fixed Price listings have recent sales

• Top 8 listings have average of 4.8 DSRs

Success Factors

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Competing to Win the Seller – Efficiency

Tabbed interface makes information easier to find

Return Policy

Payment Policy

Shipping Options

Item Condition

Better Photos

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Competing to Win the Seller – Efficiency

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Competing to Win the Seller – Predictability

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Competing to Win the Seller – Predictability

• 2 – 3 major releases per year

• 60 days advance notice for each release

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Some things we are working on…

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Competing to Win the Buyer – Selection

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Competing to Win the Buyer – Value

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First Call Resolution

• Guarantee all transactions on eBay

• Resolve most buyer issues on the first call

• Reduce customer service burden on sellers

the Buyer – Trustthe Seller – Efficiency

Competing to Win

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Competing to Win the Seller – Efficiency

X

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Competing to Win the Seller – Efficiency

• Reducing Unpaid Items

• Automating UPI claims– UPI automatically filed on behalf of seller

– FVF automatically refunded to the seller

– Buyer blocked from leaving feedback

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Icon + Highlight + Border

Marketing

Weighted in Best Match

Filter

the Buyer – Trustthe Seller – Velocity

Competing to Win