Easy TranslateThe new way to travel

The Easy Translate Team

Claire McCormick Adam GarbaczLead Researcher Lead Strategist

Reed SniderLead Designer

The problem

The needs of users traveling to locales with unfamiliar languages are not being adequately met.

Current tools do not give contextual translation information (formal, informal, idioms, expressions).

Current tools do not facilitate a community environment and prohibit a seamless and fluent conversation.

Portuguese Chinese

177 M 180 M309 M 325 M

875 M

English

Top 5 Most Spoken Languages and the Number of Native Speakers

SpanishHindi

Discovery

1. Internal discussion to brainstorm who should be interviewed, what questions to ask and how to collect the data.

2. Engage with non-native English speakers to discover their experiences traveling and in daily life in regards to language and translation. Learn about their general tendencies and interaction with languages. What are good and bad features of the current translation tools they most often use in their daily lives or while traveling.

3. Record data, discuss findings, develop a persona to fit intended user base

How independent of a traveller are you? How independent would you like to be?

Who would you ideally want to communicate with when travelling in a foreign country

What kind of situations during traveling do you need to communicate in another language?

More Specific Travel Questions

How often do you have problems communicating?

What are some of the problems you have communicating in a foreign country?

How did you figure out how to get around? (in foreign country)

Tell me about a time where you did feel confident travelling when you didn’t speak the language.

What would make you feel more confident travelling in countries where you don’t speak the langauge

What do you look for, experiences, when you travel?

What are the pain points when travelling in a country where you don’t speak the language?

Participant 1

Native Language: Mandarin

Other Languages: English (Limited) learned English in elementary school, high school, university (almost 20 years)

Ways to learn - Watching English drama (or movies)Try to have conversation with native speakerMemorize the words Movies - Foreign language movies? (1 per month)If download movie from website (will download with subtitles) Places traveled - Japan, Turkey, Switzerland, Indonesia (they use English there)

Travel communication story - In Turkey, the taxi drivers cannot speak English (so I showed the words from the dictionary app and let them see the “keywords”) Also used Google translate, often used if they can’t understand the pronunciation (shows them the phone)

Easy Translate Persona

Mission statement: Facilitate communication

The solution

Allow quick search of common phrases and expressions to discover when and how to use them in correct context.

Build a community of users to rate and review translations.

Search and connect with nearby users to talk with and seamlessly facilitate translated conversations in native languages.

The Easy Translate ProductHow it works

3D component

Mobile application

Who Would Want This Device?

Anyone who wants to communicate to someone in another language that they do not know or are not fluent in.

How Does It Work?

Easy Translate records audio input from one user and sends data from device-to-device in a seamless and automatic way to deliver translated audio to another user in their native language. Downloadable language packs are provided to allow search capability when WiFi not available.

User 1 speaks into device

Easy Translate assesses input audio, decodes proper translation,

and sends data to User 2

User 2 receives translated content in-ear

How It Works

3D Component

Earpiece

3D printed components

Transparent ear-hook

Brightly colored mic

Small, simple, sturdy

Lightweight

Unique

Mobile Application

Mobile AppSearch for phrases

View context use cases

Write a review of a translation

Write a new translation

Find other Easy Translate users

Talk with other users

Group Sketching | Individual Sketching

Low Fidelity Prototype

Search a phrase | View context | See reviews

Add a review of your own

Find a nearby user | View profile | Request connection

What You Need:(2) Easy Translate Devices

Optional● Smartphone w/ App● WiFi Service

When Would I Use Easy Translate?

While In Transit Finding Nearby UsersQuick Word Reference

Facilitate Communication

Revenue model

The Easy Translate community will continue to grow over time, creating multiple revenue streams such as:

● Product purchases● App downloads● Partnerships with

sponsoring businesses● Collected data sales

Education

Medical

Business Services

Future Revenue Streams

Milestones

Timeline and explanation of our process as a team

IdeateExplore product ideas and concepts before diving into our vision.

ResearchBrainstorm discussion questions for interviews, conduct interviews, gather and consolidate data.

CreationDesign a translate tool to meet user needs and wants. Sketch prototype and interaction framework.

IterationAdjust the product according to new feature requirements and time and development constraints.

DeliverFinalize digital and 3D prototypes. Flush out unnecessary details.

What’s Left?Continue to add new features for community development and educational / business opportunities.

Why now?The need for translation continues to grow in this global economy.

By leveraging existing technology like translation algorithms and audio recording equipment, the new Easy Translate product creation can provide simplified and streamlined translation services to facilitate communication and eliminate language barriers altogether.

Thank You

Protocast Linkhttps://www.youtube.com/watch?v=BPf5GO2aKGk&feature=youtu.be