CASSIE ROBERTS | PARTNERSHIP DIRECTOR

WEBSITES? Why do we have

TO MAKE MORE MONEY! To inform. To promote. To educate. To entertain.

SOMETHING BUT

WAS MISSING

HELP MORE PEOPLE! We wanted to

SINCE THEN WE’VE BEEN ROLLING!

Over 120 Events, Venues & Destinations trust Saffire!

OVER 120 CLIENTS TRUST SAFFIRE!

0 10 20 30 40 50 60 70 80 90

2009

2010

2011

2012

2013

2014

WE’D LOVE TO HELP YOU TOO!

TOP 10

ONLINE TIPS TO GET BUTTS IN SEATS

1

TESTING 123…

TESTING 123

A/B TESTING • Figure out what works best.

• One of the best parts about online marketing.

• Can do multi-variant if you want!

• Use what you learned online to change your offline

marketing.

AD EXAMPLE

AD- BEST PERFORMER

• 35-64 year olds within 50 miles

• 43 clicks, 35 page likes

GOOGLE HEAT MAP

BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR

2

CONTROL YOUR

OWN DESTINY

DO YOU KNOW THIS MAN?

MANAGE YOUR CONTENT

…BUT ALSO HERE…

…AND ALSO HERE!

EMAIL MANAGEMENT

TEXT MANAGEMENT

3

JOIN THE “CLIQUE”

HANG WITH THE COOL KIDS • Make a fun, small to click on your website.

• This will increase big clicks like purchases!

SOCIAL BUTTERFLY

VISITED WHAT’S THE MOST

BESIDES HOMEPAGE?

EVENT SCHEDULE

NEXT TO YOUR SALES

4

LET’S MAKE

A DEAL

GET TICKETS

HERE!

BUY

TICKETS! TICKET DEALS

& DISCOUNTS

WHICH DOOR WOULD YOU CLICK?

1 2 3

STEAL OF A DEAL • Make people feel like they’re getting a great deal.

• Family 5-pack

BUNDLE TICKETS

• Four shows, one price

• Three small names, one big name

• Additional discount for more

BUTTON NAMES

ADD COUNTDOWN TO TIX

5

CONSIDER PHILOSOPHY

OF THE WHEEL O’ CRAP

THE PHILOSOPHIES: PEOPLE LOVE WINNING PEOPLE LOVE FREE STUFF

PROMO CODES • Tie directly in the purchase process.

PROMO CODES

6

A PICTURE IS

WORTH 1000 WORDS

PHOTO GALLERIES

12 TIMES Video watchers are

more likely to purchase.

VIDEOS BY TICKETS!

PERFORMER VIDEO INVITE

7 MAXIMIZE

THE SOFA

My Parents

The Late 90’s

Now

IMPORTANCE FOR REVENUE • Customers increasingly use mobile search to shop.

• 95% of all mobile searches are for local goods.

• 61% of all local searches result in a purchase.

MOBILE PURCHASE

DON’T FORGET TABLET!

WHAT LEADS TO MOBILE PURCHASE?

SAFFIRE MOBILE & TABLET

8

BRING EMAIL

BACK FROM THE DEAD

WHEN DID IT DIE?

WHEN YOUR GRANDMA

STARTED USING FACEBOOK

WHEN EVERYONE, EVEN YOUR

MOM, STARTED TEXTING.

MOST PREDICTAVE OF A SALE

TO SELL: Get lots of OPENS

Good subject line + From name

BEST PRACTICES Subject recognizable

Action words

Not too spammy

Test Name vs. Venue Name

TO SELL: Get lots of CLICKS

Good content & images

USER RESPONSE

I want to buy a ticket so I can experience that too!

9

FACE THE NEW FACE

OF FACEBOOK

THE NEW FACE • Facebook now only shows 3% of posts from businesses

organically in the newsfeed.

• Post and advertise or don’t post. • Advantages: Great reach & targeting

YOUR SOCIAL STRATEGY • Don’t focus on Vanity Statistics.

• Instead focus on likes, shares & comments.

• Organic way to boost posts

YOUR SOCIAL STRATEGY Leverage pop culture:

• Show customers you love the music, shows, etc. they do

• Be Ready when something happens you can use

• Examples: Harlem Shake, What does the Fox Say, etc.

• Be relatable-could even be the weather!

YOUR SOCIAL STRATEGY • Post and advertise or don’t post.

• Advantages: Great reach & targeting

• Don’t focus on Vanity Statistics

• Instead focus on likes, shares & comments

• Organic way to boost posts

SELFIES

TAKE A CROWD PHOTO

SAY CHEESE!

On Facebook & Instagram: #EAMC2014

10

IF AT FIRST YOU

DON’T SUCCEED...

RUN FORREST RUN • Go back to reevaluate your tests.

• Phone a friend.

• CALL SAFFIRE! WE CAN HELP!

• Unique position of working with so many venues.

GET A FREE CONSULTATION!

FREE ONLINE MARKETING TIPS

Website www.saffireevents.com

The Amplifier www.saffireevents.com/podcast

Facebook Saffire Events

Twitter @SaffireEvents

Instagram saffireevents

Pinterest saffireevents

YouTube saffirestudio

Questions?

LEAVE US YOUR CARD We’ll send you:

• These slides

• A free subscription to The Dirt online marketing newsletter

• Invitation to ongoing educational webinars

512-430-1123

info@saffireevents.com

www.saffireevents.com/customers.aspx