Post on 06-Jul-2015
description
Online Social Networks for Business
EAC Breakfast Club 11th March 2010
What are Online Social Networks?
What are Online Social Networks?
What are Online Social Networks?
A social network is a social structure made of individuals (or organizations)
called "nodes," which are tied (connected) by one or more specific
types of interdependency.
A social network is a social structure made of individuals (or organizations)
called "nodes," which are tied(connected) by one or more specific
types of interdependency.
What are Online Social Networks?
+Web 2.0
What is Web 2.0?
So What?
The internet is now more Social !
The Social Web
How has this changed business?
Monologues (one way) have become dialogues (many way conversations).
Power has shifted to Customers
More transparency
Wal-Marting across America
Easy to Share
Good news travels fast
Bad news travels even faster !
People want to participate
The Technology has changed
But people have not (well not as much).
Some Numbers
More than 400 million active users
50% of active users log on to Facebook in any given day.
More than 1.5 million local businesses have active Pages on Facebook
Pages have created more than 5.3 billion fans
More than 20 million people become fans of Pages each day
1.34 million active users in Ireland
1.2 Million over 18 years old
50% use daily, Average time 57mins
Old Marketing Vs New Marketing
It is easy to...
to turn a page, turn a channel, switch off and ignore
The effectiveness of traditional marketinghas been eroded due to consumers beenable to ignore marketing messages,especially of the broadcast type.
(Van Den Bulte and Wuyts 2007)
People are choosing...
what to consume.
when it suits them to consume.
Cost
Vs
Social Media ROI
What about my Business?
Set objectives in line with your business strategy
Set metrics for each objective
Set Time upfront and stick to it
Set boundaries between personal and business activities
Learn how to use Web 2.0 tools
Start listening
Engage and participate
Build reputation and trust
Facilitate sharing
Monitor and respond
Don’t forget the metrics
Connect with me
Twitter: @MarkCahill
Mark@socialbits.netMarkCahill@ConsultMark.ie
http://socialbits.nethttp://ConsultMark.ie/Blog
http://ie.linkedin.com/in/markcahill
Skype: MarkCahill.Ireland
(087) 9497083