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Copyright (C) 2009. All Rights Reserved
Strategic Plan
Strategic Plan
By: Keith Caven
March 22, 2009
Strategic Plan
By: Keith Caven
March 22, 2009
Copyright (C) 2009. All Rights Reserved
AgendaAgenda
1) Experience & Qualifications
2) Club Structure & Influences
3) Assessment (S.W.O.T.)
4) Strategic Vision & Changes
5) Goals & Milestones
6) Support & Questions
1) Experience & Qualifications
2) Club Structure & Influences
3) Assessment (S.W.O.T.)
4) Strategic Vision & Changes
5) Goals & Milestones
6) Support & Questions
Copyright (C) 2009. All Rights Reserved
Experience & Qualifications Experience & Qualifications
1) Education : B.A. in Marketing & Adv.
2) Soccer : High school State Champs, All American, Pro in England (Div. II Wycombe)
3) Coaching : Special Olympics, YMCA, High School, College, Super-Y, ODP
4) Business : G.E., Think Tank, Fortune 50, Software Development
1) Education : B.A. in Marketing & Adv.
2) Soccer : High school State Champs, All American, Pro in England (Div. II Wycombe)
3) Coaching : Special Olympics, YMCA, High School, College, Super-Y, ODP
4) Business : G.E., Think Tank, Fortune 50, Software Development
Copyright (C) 2009. All Rights Reserved
Types of ClubsTypes of Clubs
1) Open Club – Club providing parent administration and parent coaching with volunteer positions only
2) Developmental Club – Volunteer board and administration with certified coaches who are volunteer or paid to offer greater player development opportunities
3) Professional Youth Club – Providing coaching and administration with paid coaches and administrators to offer maximum opportunities to play at a high level
1) Open Club – Club providing parent administration and parent coaching with volunteer positions only
2) Developmental Club – Volunteer board and administration with certified coaches who are volunteer or paid to offer greater player development opportunities
3) Professional Youth Club – Providing coaching and administration with paid coaches and administrators to offer maximum opportunities to play at a high level
Copyright (C) 2009. All Rights Reserved
Influencing FactorsInfluencing Factors
Prioritized Focus
1) History & Tradition
2) Facilities & Staffing
3) Budget & Programs
4) Geography, population, income
5) Rules & Regulations
6) Other Clubs & Competition
Prioritized Focus
1) History & Tradition
2) Facilities & Staffing
3) Budget & Programs
4) Geography, population, income
5) Rules & Regulations
6) Other Clubs & Competition
Copyright (C) 2009. All Rights Reserved
Assessment (S.W.O.T.)Assessment (S.W.O.T.)
Strengths
1) Well Established, Entrenched
2) 70% Members are U6 - U10 (Bedrock)
3) Low Competition
4) High Barrier to entry
5) Excellent Facilities
Strengths
1) Well Established, Entrenched
2) 70% Members are U6 - U10 (Bedrock)
3) Low Competition
4) High Barrier to entry
5) Excellent Facilities
Copyright (C) 2009. All Rights Reserved
Assessment (S.W.O.T.)Assessment (S.W.O.T.)
Weaknesses
1) Lack of Leadership & Experience
2) Lack of Vision & Guidance
3) Lack of Stability
4) Lack of Morale
5) ZERO Accountability
Weaknesses
1) Lack of Leadership & Experience
2) Lack of Vision & Guidance
3) Lack of Stability
4) Lack of Morale
5) ZERO Accountability
Copyright (C) 2009. All Rights Reserved
Assessment (S.W.O.T.)Assessment (S.W.O.T.)
Threats
1) Financial Obligations
2) Solvency in Jeopardy
3) Public Perception
4) Complacency in Program
5) Competition
Threats
1) Financial Obligations
2) Solvency in Jeopardy
3) Public Perception
4) Complacency in Program
5) Competition
Copyright (C) 2009. All Rights Reserved
Assessment (S.W.O.T.)Assessment (S.W.O.T.)
Opportunities
1) Use Experience to Create Value
2) Increase Perception via transparency
3) Leverage Facilities (Camps and Tournaments)
4) Improve & Retain Membership
5) Increase Revenue via Sponsorship
Opportunities
1) Use Experience to Create Value
2) Increase Perception via transparency
3) Leverage Facilities (Camps and Tournaments)
4) Improve & Retain Membership
5) Increase Revenue via Sponsorship
Copyright (C) 2009. All Rights Reserved
Strategic VisionStrategic Vision
BEST Method1) Benefit members by maximizing player development
at all skill levels
2) Establish trust of Community, Coaches, Parents & Players through transparency
3) Sustain growth by creating plans, processes and procedures associated with acquiring new and retaining existing members
4) Transition club to meet membership demand Open > Developmental > Professional
BEST Method1) Benefit members by maximizing player development
at all skill levels
2) Establish trust of Community, Coaches, Parents & Players through transparency
3) Sustain growth by creating plans, processes and procedures associated with acquiring new and retaining existing members
4) Transition club to meet membership demand Open > Developmental > Professional
Copyright (C) 2009. All Rights Reserved
Blueprint for SuccessBlueprint for Success
Four Necessary Components
1) Organization, planningand leadership
2) Tiered Programs
3) Staffing
4) Facilities
Four Necessary Components
1) Organization, planningand leadership
2) Tiered Programs
3) Staffing
4) Facilities
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Changes in OrganizationChanges in Organization
Changes to succeed1) Organization - create policies, procedures
and programs to benefit members
2) Planning - Create Operational, Business, Development and Financial Plans with Accountability, Metrics & Transparency
3) Leadership - Lead by example, know when to follow, seek outside council of experience, make tough decisions to benefit members
Changes to succeed1) Organization - create policies, procedures
and programs to benefit members
2) Planning - Create Operational, Business, Development and Financial Plans with Accountability, Metrics & Transparency
3) Leadership - Lead by example, know when to follow, seek outside council of experience, make tough decisions to benefit members
Copyright (C) 2009. All Rights Reserved
Changes in ProgramsChanges in Programs
Changes to succeed
1) Survey Members to Establish Demands
2) Create More Value in Core (U6-12)
3) Define/Measure Organizational Structure
4) Define/Measure Player Development
5) Create Outreach Community Programs
6) Increase Communication of Value Prop
Changes to succeed
1) Survey Members to Establish Demands
2) Create More Value in Core (U6-12)
3) Define/Measure Organizational Structure
4) Define/Measure Player Development
5) Create Outreach Community Programs
6) Increase Communication of Value Prop
Copyright (C) 2009. All Rights Reserved
Changes in StaffingChanges in Staffing
Changes to succeed1) Establish Performance Pay Model to attract
Qualified Staff to Benefit Members
2) Set Expectations & Hold Accountable
3) Staff Development & Assessment Plans
4) Coaching Development & Assessment Plans
5) Pay / Reimburse Coaching Licenses (sign 2 year non-compete)
Changes to succeed1) Establish Performance Pay Model to attract
Qualified Staff to Benefit Members
2) Set Expectations & Hold Accountable
3) Staff Development & Assessment Plans
4) Coaching Development & Assessment Plans
5) Pay / Reimburse Coaching Licenses (sign 2 year non-compete)
Copyright (C) 2009. All Rights Reserved
Changes in FacilitiesChanges in Facilities
Changes to succeed
1) Revisit Contract with City
2) Maximize Facilities to increase Revenue
3) Market & Attract more Tournaments
4) Increase Revenues with “Name brand” Mini Camps
Changes to succeed
1) Revisit Contract with City
2) Maximize Facilities to increase Revenue
3) Market & Attract more Tournaments
4) Increase Revenues with “Name brand” Mini Camps
Copyright (C) 2009. All Rights Reserved
Goals & MilestonesGoals & Milestones
1) Create Business, Operational & Financial Plans to establish Accountability
2) Create NEW Programs to Educate, Develop & Enrich the lives of all coaches, parents and players
3) Increase Membership Satisfaction
4) Double Membership in four years (New and Existing Members)
1) Create Business, Operational & Financial Plans to establish Accountability
2) Create NEW Programs to Educate, Develop & Enrich the lives of all coaches, parents and players
3) Increase Membership Satisfaction
4) Double Membership in four years (New and Existing Members)
Copyright (C) 2009. All Rights Reserved
Support / QuestionsSupport / Questions
1) Open for any Questions?
2) Asking for your Vote & Support
3) THANK YOU!!!
1) Open for any Questions?
2) Asking for your Vote & Support
3) THANK YOU!!!