DYSC / Florida Blue strategic plan

Copyright (C) 2009. All Rights Reserved

Strategic Plan

Strategic Plan

By: Keith Caven

March 22, 2009

Strategic Plan

By: Keith Caven

March 22, 2009


AgendaAgenda

1) Experience & Qualifications

2) Club Structure & Influences

3) Assessment (S.W.O.T.)

4) Strategic Vision & Changes

5) Goals & Milestones

6) Support & Questions

1) Experience & Qualifications

2) Club Structure & Influences

3) Assessment (S.W.O.T.)

4) Strategic Vision & Changes

5) Goals & Milestones

6) Support & Questions


Experience & Qualifications Experience & Qualifications

1) Education : B.A. in Marketing & Adv.

2) Soccer : High school State Champs, All American, Pro in England (Div. II Wycombe)

3) Coaching : Special Olympics, YMCA, High School, College, Super-Y, ODP

4) Business : G.E., Think Tank, Fortune 50, Software Development

1) Education : B.A. in Marketing & Adv.

2) Soccer : High school State Champs, All American, Pro in England (Div. II Wycombe)

3) Coaching : Special Olympics, YMCA, High School, College, Super-Y, ODP

4) Business : G.E., Think Tank, Fortune 50, Software Development


Types of ClubsTypes of Clubs

1) Open Club – Club providing parent administration and parent coaching with volunteer positions only

2) Developmental Club – Volunteer board and administration with certified coaches who are volunteer or paid to offer greater player development opportunities

3) Professional Youth Club – Providing coaching and administration with paid coaches and administrators to offer maximum opportunities to play at a high level

1) Open Club – Club providing parent administration and parent coaching with volunteer positions only

2) Developmental Club – Volunteer board and administration with certified coaches who are volunteer or paid to offer greater player development opportunities

3) Professional Youth Club – Providing coaching and administration with paid coaches and administrators to offer maximum opportunities to play at a high level


Influencing FactorsInfluencing Factors

Prioritized Focus

1) History & Tradition

2) Facilities & Staffing

3) Budget & Programs

4) Geography, population, income

5) Rules & Regulations

6) Other Clubs & Competition

Prioritized Focus

1) History & Tradition

2) Facilities & Staffing

3) Budget & Programs

4) Geography, population, income

5) Rules & Regulations

6) Other Clubs & Competition


Assessment (S.W.O.T.)Assessment (S.W.O.T.)

Strengths

1) Well Established, Entrenched

2) 70% Members are U6 - U10 (Bedrock)

3) Low Competition

4) High Barrier to entry

5) Excellent Facilities

Strengths

1) Well Established, Entrenched

2) 70% Members are U6 - U10 (Bedrock)

3) Low Competition

4) High Barrier to entry

5) Excellent Facilities



Weaknesses

1) Lack of Leadership & Experience

2) Lack of Vision & Guidance

3) Lack of Stability

4) Lack of Morale

5) ZERO Accountability

Weaknesses

1) Lack of Leadership & Experience

2) Lack of Vision & Guidance

3) Lack of Stability

4) Lack of Morale

5) ZERO Accountability



Threats

1) Financial Obligations

2) Solvency in Jeopardy

3) Public Perception

4) Complacency in Program

5) Competition

Threats

1) Financial Obligations

2) Solvency in Jeopardy

3) Public Perception

4) Complacency in Program

5) Competition



Opportunities

1) Use Experience to Create Value

2) Increase Perception via transparency

3) Leverage Facilities (Camps and Tournaments)

4) Improve & Retain Membership

5) Increase Revenue via Sponsorship

Opportunities

1) Use Experience to Create Value

2) Increase Perception via transparency

3) Leverage Facilities (Camps and Tournaments)

4) Improve & Retain Membership

5) Increase Revenue via Sponsorship


Strategic VisionStrategic Vision

BEST Method1) Benefit members by maximizing player development

at all skill levels

2) Establish trust of Community, Coaches, Parents & Players through transparency

3) Sustain growth by creating plans, processes and procedures associated with acquiring new and retaining existing members

4) Transition club to meet membership demand Open > Developmental > Professional

BEST Method1) Benefit members by maximizing player development

at all skill levels

2) Establish trust of Community, Coaches, Parents & Players through transparency

3) Sustain growth by creating plans, processes and procedures associated with acquiring new and retaining existing members

4) Transition club to meet membership demand Open > Developmental > Professional


Blueprint for SuccessBlueprint for Success

Four Necessary Components

1) Organization, planningand leadership

2) Tiered Programs

3) Staffing

4) Facilities

Four Necessary Components

1) Organization, planningand leadership

2) Tiered Programs

3) Staffing

4) Facilities


Changes in OrganizationChanges in Organization

Changes to succeed1) Organization - create policies, procedures

and programs to benefit members

2) Planning - Create Operational, Business, Development and Financial Plans with Accountability, Metrics & Transparency

3) Leadership - Lead by example, know when to follow, seek outside council of experience, make tough decisions to benefit members

Changes to succeed1) Organization - create policies, procedures

and programs to benefit members

2) Planning - Create Operational, Business, Development and Financial Plans with Accountability, Metrics & Transparency

3) Leadership - Lead by example, know when to follow, seek outside council of experience, make tough decisions to benefit members


Changes in ProgramsChanges in Programs

Changes to succeed

1) Survey Members to Establish Demands

2) Create More Value in Core (U6-12)

3) Define/Measure Organizational Structure

4) Define/Measure Player Development

5) Create Outreach Community Programs

6) Increase Communication of Value Prop

Changes to succeed

1) Survey Members to Establish Demands

2) Create More Value in Core (U6-12)

3) Define/Measure Organizational Structure

4) Define/Measure Player Development

5) Create Outreach Community Programs

6) Increase Communication of Value Prop


Changes in StaffingChanges in Staffing

Changes to succeed1) Establish Performance Pay Model to attract

Qualified Staff to Benefit Members

2) Set Expectations & Hold Accountable

3) Staff Development & Assessment Plans

4) Coaching Development & Assessment Plans

5) Pay / Reimburse Coaching Licenses (sign 2 year non-compete)

Changes to succeed1) Establish Performance Pay Model to attract

Qualified Staff to Benefit Members

2) Set Expectations & Hold Accountable

3) Staff Development & Assessment Plans

4) Coaching Development & Assessment Plans

5) Pay / Reimburse Coaching Licenses (sign 2 year non-compete)


Changes in FacilitiesChanges in Facilities

Changes to succeed

1) Revisit Contract with City

2) Maximize Facilities to increase Revenue

3) Market & Attract more Tournaments

4) Increase Revenues with “Name brand” Mini Camps

Changes to succeed

1) Revisit Contract with City

2) Maximize Facilities to increase Revenue

3) Market & Attract more Tournaments

4) Increase Revenues with “Name brand” Mini Camps


Goals & MilestonesGoals & Milestones

1) Create Business, Operational & Financial Plans to establish Accountability

2) Create NEW Programs to Educate, Develop & Enrich the lives of all coaches, parents and players

3) Increase Membership Satisfaction

4) Double Membership in four years (New and Existing Members)

1) Create Business, Operational & Financial Plans to establish Accountability

2) Create NEW Programs to Educate, Develop & Enrich the lives of all coaches, parents and players

3) Increase Membership Satisfaction

4) Double Membership in four years (New and Existing Members)


Support / QuestionsSupport / Questions

1) Open for any Questions?

2) Asking for your Vote & Support

3) THANK YOU!!!

1) Open for any Questions?

2) Asking for your Vote & Support

3) THANK YOU!!!

DYSC / Florida Blue strategic plan

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