GeCo in the Rockies

Jennifer Duran & Cindi Kalb

September 25, 2014

The HERE Map: Many Sources, One Map

Agenda

• HERE - History, Company Background

• How we build our map

• Field Data Collection

• Production Teams

• Local Source Data

• Map Creator-Expert Communities

© 2014 HERE | 2014-09-25 |

33

We make maps!

© 2014 HERE | Company confidential

Surface UIPlaceholder

We make a navigable map database that is used in a variety of end products, computers, tablets, phones and satellite navigation devices.

4

HERE – Historical Timeline

1985 1995 2000 2005 2010

1985: Company founded

2004: Renamed NAVTEQ Corporation, $1.0B NYSE IPO in August (100% secondary shares)

1994: First EU factory-installed vehicle nav system

1995: First Internet portal customer

2006: Acquired The Map Network and Traffic.com

2008:Nokia Acquires NAVTEQ; Nokia services formed

2012: HERE brand launched

© 2014 HERE

Strong Customer Relationships

© 2014 HERE | 2014-09-25 |

© 2014 HERE | 2014-09-25 |

7

HERE’s approach for building Maps for Life that make sense of the real world:

• Production Teams

• Data Sharing from Local Sources

• HERE Professional Field Data Collection

• Map Creator Community Edits

Building maps for how people live

© 2014 HERE | 2014-09-25 |

Map Building, Map Maintenance

Production Teams

Field Data Collection

End Users/Community

Local Data Sources

Content

Methods

Smart Data

Map

© 2014 HERE | 2014-09-25 |

• Local offices

• 202 globally, 44 in US

• Still driving the roads

• Competitive advantage

• Acquisition of Earthmine, Inc.

• November 2012

• Strengthening data collection processes

• Supplement to HERE True

Field Data Collection

© 2014 HERE | 2014-09-25 |

1010

Example of Attributes Collected

Height

Restriction

Lane Count

Divider Type

Traffic Light

No Left

Name

Functional Class and

Pavement TypeOne way

Map Building, Map Maintaining

Production Teams

Field Data Collection

End Users/Community

Local Source Data

Content

Methods

Smart Data

Map

© 2014 HERE | 2014-09-25 |

• Fargo, ND Production hub

• India, Mexico

• Global project coordination

Production Teams

Map Building, Map Maintaining

Production Teams

Field Data Collection

End Users/Community

Local Source Data

Content

Methods

Smart Data

Map

© 2014 HERE | 2014-09-25 |

The Role of Local Sources in Our Build Process

© 2014 HERE | 2014-09-25 |

Benefits of Providing Data• Accurate local maps online, in vehicles and on mobile devices

• Rapid emergency response

• Successful package deliveries

• Economic development boost

• More accurate location of local and regional businesses

• Residents are able to route quickly, safely around your community

© 2014 HERE | 2014-09-25 |

How to Provide Your Data

© 2013 HERE | 2013-11-12 |

https://content.ext.here.com/

Email:

>> jen.duran@here.com

>> cindi.kalb@here.co

>> local@here.com

Map Building, Map Maintaining

Production Teams

Field Data Collection

End Users/Community

Local Source Data

Content

Methods

Smart Data

Map

© 2014 HERE | 2014-09-25 |

Map Creator & Expert Communities

© 2014 HERE | 2014-09-25 |

Community Feedback

• We have been collecting community feedback since 1997

• Allows customers and end-users to provide feedback on our maps and solve any related discrepancies

• Valuable part of our map maintenance and quality improvement activities

© 2014 HERE | 2014-09-25 |

20

About Map Creator

© 2014 HERE | 2014-09-25 | 20

Community map editing tool that allows expert communities to build out new,

update or enrich existing areas of coverage, and almost instantly make use of

that coverage on a personalized community map layer.

• Web-based

• Intuitive & easy to use

• Instant publishing of edits in our community layer© 2014 HERE | 2014-09-25 |

here.com/mapcreator

Allows expert communities to build out new, update or enrich existing areas of coverage.

Map Creator Editing

Road Attributes Places & Point Addressing

Community voting

Community expert users can vote on all the community edits available in Map Creator

Consumer edits coming from HERE consumer collection tools

Other community expert edits available for community voting

You are invited to join our Expert Communities in Map Creator!

© 2014 HERE | 2014-09-25 |

• Accurate maps make for better decision-making

• Benefits you and your local community

• A WIN-WIN for all!

In Summary………

• Map Creator gives you the power to make updates to our map

• Recognize providing your local data as an opportunity

© 2014 HERE | 2014-09-25 |

26 © 2014 HERE | Map Creator Overview | Community Deployment

Thank you.

Jennifer Duran

Team Lead - Mountain West

Cindi Kalb

Sr Geographic Analyst

www.here.com

Questions?