DSS User GroupApril 2013

Creating and Managing a Review Strategy

DSS User Group March 2013 Agenda• Why Do Reviews Matter?• Creating and Maintaining a Review Strategy

• 10 Commandments• The Review Process on Your Website• Which Review Links?• Information for Your Review Page• Office Landing Pages• Sample Pages• Anonymous Reviews

• Open Q&A

Why Do Reviews Matter?Watch the FWM April Webinar: http://www.fosterwebmarketing.com/video/ever-get-that-strange-feeling-people-are-talking-about-you----april-2013-webinar.cfm

Ten Review Commandments DON’TS

Ten Review Commandments DON’TS (cont’d)

The Review Process Using Your Website

Which Review Links?

1. Search your name, each attorney or doctor in your office and your business name – each location – and “review”

2. Google and Bing – see where you already rank3. Decide which 3-4 sites you want to include on your

review page (in addition to Google+)4. Make sure the review sites are optimized and all

information is correctMake a spreadsheet to track which review sites rank well for each location / person. Keep an eye on them!

Information for Your Review Page

1.Office Page or Review Page (Offer)• Office Page – Always Public (indexed)• Review Page – Can Be Private (no index) or Public

2.Which Review Sites (3-4) – Provide Links• Find where you rank well, always include Google+

Local and Yelp3.Content – Page Title, Headline, Meta Description, Body Copy – keep it simple!

4.Thank You Page and Thank You Email Content

Office Landing PagesTitle: <City, State> OfficeHeadline: <City, State> Office for <Law Firm Name>Meta description: Include city, state, firm name, word “directions”, word “review”.Office “blurb”: 2 to three sentences about the office, will show up on the Office Office page copy: 1. 2 to 3 sentences about the office (different from blurb above). Include targeted

keywords here (without sounding spammy), consider your “perfect client” keywords.2. Detailed directions. Provide directions from different directions – this is a great way

to include local landmarks and roads to help with local search.3. “Leave feedback for us online!” Include review icons and a brief explanation of each

review site… i.e. for Google+ Local “you need a Gmail account to log in”.4. Can submit a DSS ticket and ask us to add a short “Leave Feedback” form to the

sidebar

Set each office up on Google MyPlaces Map: http://www.google.com/maps/myplaces

Sample PagesOffice Landing Pages1. http://

hupy.fosterwebmarketing.com/offices/office-876.cfm 2. http://russellandlazarus.fosterwebmarketing.com/offi

ces/newport-beach--ca-office.cfm

Review Page3. http://www.koleplasticsurgery.com/reports/we-are-gl

ad-that-you-had-a-positive-experience-with-dr-edward-s-kole-and-staff-at-the-kole-pla.cfm

4. http://www.hupy.com/reports/leave-review-feedback-for-hupy-and-abraham.cfm

In a Sensitive Business? Anonymous Reviews

Questions?