Drupal Government Days 2013 - The Road to Intranet Collaboration

Post on 08-Dec-2014

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Organizations understand that web technology and social networking can help increase internal collaboration but worry about keeping the online conversation focused around the corporate mission. Many Drupal enthousiasts struggle to gain buy-in from senior management in Government for its use as the Intranet technology platform of choice. However, the true discussion that needs to happen is not one of technology but rather of web strategy. This talk presents a high-level roadmap, made for Drupal, that addresses the major concerns and goals of organizational leaders, laying a foundation for meaningful dialog and a business case for the use of Drupal in Government. Learn how to build an Intranet web presence with Drupal that blends corporate content with user-generated content while striking a balance between governance and open dialog, leading ultimately to stronger user engagement and increased collaboration.

Transcript of Drupal Government Days 2013 - The Road to Intranet Collaboration

Government GouvernementOf Canada du Canada

The Road to Intranet Collaboration

Jayson Peltzer@jaysonpeltzer

Jaysonpeltzer.com

Government GouvernementOf Canada du Canada

Drupal

Community

Views

Content types

Drupal

Government GouvernementOf Canada du Canada

Business Problem

Sustainability

You can do it!

Information Architecture

Collaboration

Knowledge ManagementMetadata

Governance

Social Networking

Language

Privacy

Legal

Employee Engagement

Roles & Responsibilities

Government GouvernementOf Canada du Canada

Leadership and Vision

Knowing where to go and

how to key there is the key

Government GouvernementOf Canada du Canada

Start The Climb

2 Structure

3 Content Publishing

4 Social Networking

5 Collaboration Information Architecture

Government GouvernementOf Canada du Canada

1. Information Architecture1. PRIMARY Content: User,

Group, Project, Service

2. SECONDARY Content: Advertisement button, Alert, announcement, Document, Event, Newsletter, Poll, Resource, Course, Webform

3. USER-GENERATED Content: Audio, Blog entry, comment, Forum topic, Photo album, Question, Tweet, Video

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1. Information Architecture

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2. Structure: Primary Content

9

TITLEAdvertisement

Teaser Teaser Teaser

Events

8/7 Town Hall8/9 Fundraiser8/14 DripalGov8/22 Traning

About Documents Resources Poll

Lorem aIpsum bLorum c

PolicyMinutesBriefing

FormHow toToolkitQuick ref.

Do you like?() Yes() No() Maybe

Nodes are displayed with panels:

• Like home pages• Mash-ups really• Driven by views• Comments OFF

Government GouvernementOf Canada du Canada

2. Structure: Secondary Content

10

TITLEAdvertisement

Teaser Teaser Teaser

Events

8/7 Town Hall8/9 Fundraiser8/14 DripalGov8/22 Traning

About Documents Resources Poll

Lorem aIpsum bLorum c

PolicyMinutesBriefing

FormHow toToolkitQuick ref.

Do you like?() Yes() No() Maybe

Reference Primary Content Types:

• Enrichment• Content Publishers ONLY• Training required• Comments optional

Government GouvernementOf Canada du Canada

2. Structure: User- Generated Content

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PROJECT TITLE

Advertisement

EVENTS8/7 Town Hall8/9 Fundraiser8/14 DripalGov8/22 Traning

About Highlights

Lorem aIpsum bLorum c

Start Date : 04-014-13Charter: linkStatus: Green

Can be created by anyone:

• No training• Comments ON• No anonymous content!

Community Buzz

Blog Post: lorum ipsum lorum ipsum lorum ipsum…Comment: lorum ipsum lorum ipsum…Forum topic: lorum ipsum lorum i

Government GouvernementOf Canada du Canada

AboutMissionVision

BlogsTweetsForumsPhotosVideos

2. Structure: MenusOrganization

Tools

Community

NewsProjectsServices

Documents…

Mission

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2. Structure: Window of opportunity

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Build your “master pages”:

•Project•Services•Blogs•Tweets•News•Documents•Forums….

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3. Content Publishing: Publishers

• No technical skills required

• 1-day training

• The more the merrier; aim for 10%

• It’s all about ownership

Build and foster a community of publishers:

Government GouvernementOf Canada du Canada

3. Content Publishing: Access & Permissions

Primary ContentYour team, CIO, PMO

Secondary ContentContent Publishers

User-generated ContentEveryone

Government GouvernementOf Canada du Canada

3. Content Publishing: Governance

Publish a “Netiquette” document. Use expiration dates.

Use a passive content moderation approach: Flag as inappropriate

Escalate issues to a working group (Netiquette advisory committee)

Government GouvernementOf Canada du Canada

3. Content Publishing: Open the dialog

• Start discussions, build momentum

• Remember the 1-9-90 rule

• Encourage participation and don’t interfere

• Highlight interesting dialog

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4. Social NetworkingBuild an extensive user profile

Build outfunctionality around skillsand profiledata

Expose user info on content posts

The key is to relinquish control

Government GouvernementOf Canada du Canada

4. Social Networking

SkillsHobbiesBuddiesProjectsExperience

Endorsements (voting)Skills pagesCenters of expertiseOpt-in mentoring

Show statsDisplay top contributorsPride is a big motivator

Hyperlink user namesDisplay an author infoGive credit

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5. Collaboration

Knowing who you need to work with is the hard part.

Lots of tools exist.

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5. Collaboration: Starts with an idea.

Enable groups spaces: private, controlled, public.

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5. Collaboration: Benefits

Available to all + Merit-based + Self-organizing

Expand and enrich topics of interest (COIs)Improve tradecraftSolidify teams

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5. Collaboration: Summary

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The Business CaseIntegrating corporate content with user-generated content will lead to strong corporate engagement and keep collaboration focussed on the mission

Drupal is an enabler that provides agility and sustainability

Government GouvernementOf Canada du Canada

THANK YOU 29

Jayson Peltzer@jaysonpeltzer

Jaysonpeltzer.com