description
Ever since Ryan Skinner of Forrester reported that brands can actually step down content production and step up promotion to get better results; marketers have been scrambling to figure out the best way to leverage promotion to drive more leads with their content. This webinar will answer these important questions: - Why most content marketers feel their content is ineffective - Why content promotion is critical for effectively driving leads today - Which channels should you promote content on and what are the differences - What are marketers spending on promotion - How should you budget for effective content promotion For a full recording of this presentation, please visit: http://connect.relevance.com/driving-saas-leads-with-content-promotion-distribution