Social Media Master Class

15.-16.October Dubai, Crown Plaza Dieter Hovorka dieter@dreamtek.tv Solution Consulting +971 56 101 2480

Introduction in Digital Marketing • Who is Dreamtek, What we do, How do we do it • Digital Media in Marketing • 9 areas where to get engaged • From the idea to the customer experience Social Media Marketing in action • Bridging the communication gap • Breaking boundaries of social media islands • Turning presence into return of investment • Create your brand nation Best practice from content creation to media marketing • A/B marketing for success • Personalize content for Email, Mobile Apps & Social Networks • Case study 1 • Case study 2

AGENDA

QUIZTIME

WHO IS FELIX ???

8 million Live Watching 1.6 million Twitters 100.000 Likes in the 1st hour

Congratulations, Felix, for successfully completing your jump from the edge of space!

Did Social Media Fail ?

8 million Live Watching 1.926 tweets/ 247.021 followers 205.654 Likes

24.439 viewers 19 tweets/ 741 follower 13.412Likes

195mph the Breitling Jetman 1.5 mach the RedBull Base Jumper

DREAMTEK GROUP OF COMPANIES

The Digital Agency The Software Experts The Video Experts

Creative Communications

& Solutions

@ Enterprise Level

CONNECTING PARTNERS FOR VALUES

Creative

Communication

Consulting

Services

Complete Online / Digital Marketing

A/B Testing

Analytics

Segmentation

Smart device

Lead

Brand

Social

Web

Conversion

WxM

Forum

Contact

Engagement

E-Mail

Community

Personalization

Vendor A

Vendor B Vendor C

Vendor D

eLearning with state of the art platform Adobe Connect Pro which enables the student to have a high performing and engaging experience with a new developed HD Video Pod.

What we do - The Virtual Academy

Broadcasting Live-Events as Vodafone ‘Event Partner’ – deliver high quality customer content, interactive services and rich media content. Vodafone’s objective is to add value to their service offering.

What we do - Experience new Live Events

Dreamtek is a full enabled managed service partner, responsible for supporting and staffing their Studio, Auditorium, Client Meeting Rooms and Video Bridging infrastructure.

What we do - Managed Service Partner

Our Vision

Empower marketers to deliver and optimize successful customer-centric marketing across multiple channels with an Enterprise Marketing Solution (EMS) approach and convey a more effective site visitor experience with a fully integrated Customer Experience Management (CxM) solution.

1. We follow Trends 2. We avoid Common Mistakes 3. How to do it Right

How do we do it

Don’t Swim Against Trends

Social Media Marketing Trends

1

Digital Media in Marketing

Engaging content is a must for all organizations which have the need to catch the attention of their clients and stay in dialogue with their audience. Digital Media allows us to appear in a compelling spotlight

Audience will be in control.

Social media monitoring gets even more important.

Engaging customers will be a challenge.

Community management is important to engage people.

Social media and personal communications will be mobile.

One social network to rule them all.

Integrating websites with social technology.

Social Commerce

Friend’s recommen- dations are the most powerful sales triggers. Businesses will use that by integrating shopping to social networks and using social connect in their e-commerce sites.

Location! Location! Location!

Measuring results! (ROI)

The guys upstairs want to know how much of that investment are they going to get back. Models of measuring social media marketing effectiveness will emerge.

Brand is customer experience.

Brand is customer experience, service, product, people, stories, community.

Campaigns spanning from offline to social.

The home page will be a social network.

The Oil of Today - Data

Knowing your audience is a must to make personalized content. Keeping the dialogue to between your citizen and your organization is a must so success. Still 80% of all web-sites did not have personalized content in 2011.

Avoid Common Mistakes 2

Creating profiles everywhere on social media sites does not resolve your problem of participating in social networks. Identify your audience and be present in your relevant channels.

Creating profiles

Profile Information Leaving the profile information incomplete or let others create your profile information wrong is risky and harm your business.

Zero Monitoring

Leaving your social presence unattended. 85% of all social media posted questions stay unattended which reflects back to your organization. Only 1 out of 6 companies made 2011 a proper job of getting engaged over social networks.

Fake Comments

Posting fake comments disguised as customers is harming your business, why because quickly other users will identify you as insider and this is harming more than having the reality on your fingertip.

Abhorring criticism

How do I handle negative comments ? Well turn them into positive, make your citizen / client happy with putting the proper argument in place, be polite and make objection handling. Get your PR involved.

Being Unreachable

Avoid missing out closing the communication loop with your audience, don’t leave them unattended and give them other communication options to reach you.

Spamming your connection Be sure you know where your connection comes from and filter the information you want to share with your audience. Remember personalized communication is king. Spamming can harm your organization and reputation for a long time.

Connect your Social Strategy to your business and other marketing initiatives

How to do it right 3

A/B TESTING AND MULTIVARIATE TESTING

Stop marketing in the dark. Utilise A/B testing to obtain real time answers cheaply and quickly, by gauging the responses of your actual website visitors - the only unbiased judge.

EFFICIENT WAYS OF E-MAIL MARKETING

“It takes some time for me to prepare content for my monthly newsletter. We have over 5,000 subscribers. But how many of them actually read it? And how many actually opened the link to our promotion?”

PERSONALIZATION & SEGEMENTATION

“I search things on Google. I usually open the first 5 result links. Then I close the ones that I don’t find relevant to me in first 10 seconds.” Does this sound familiar to you?

LEAD AND ENGAGEMENT SCORING

“14,123 new visitors came to my website last month. I now want to know which of them are important to my business. I need help to filter those important visits and maximise conversion rates.

ENPOWER CONTACT MANAGEMENT “I have thousands of contacts in my CRM, Mohammad Ali is one of them. I’d like to track his activities on my sites. To know which pages he visited, the search terms he used or the files he downloaded. All so I can better understand his needs.”

"What are the keywords that bring new customers to my website? What do people do search on my website?“ Analyzing site traffic was yesterday, today we want to understand our audience.

WEB ANALYTICS AND THEIR TRUTH

“Each month I receive a list of visits and clicks on my website. They always say: ‘Congrats for great numbers!’ But, who cares about clicks? I care only about the sales it brought! Can you rate your campaigns values in numbers?”

CAMPAIGN AND CONVERSION MANAGEMENT

SOCIAL MARKETING AND THEIR VALUE

Does my social marketing bring my business real benefit? How does the social-web really drive sales, brand loyalty, reduce service costs or accelerates customer satisfaction?

BRAND MANAGEMENT @ THE GLANCE Apple, Google, RedBull, Coca Cola are all companies that have built their brand based on real customer experience. Does your customer recognize your brand messaging; is he loyal to your brand?

15 Social Trends 7 Common Mistakes 9 Ways to do it right

SUMMARY

Know- how • Local market presence • International partners • Lifecycle of media • Digital Content Experts Platform Solutions • Complete Marketing Solution • Social importance growing • Quick implementation • Best practice • Large reference base

Dieter Hovorka, dieter@dreamtek.tv, +971 56 101 2480