Post on 21-May-2015
description
Personalised Travel PlanningProven behaviour change methodology for cities
Paul Curtis - LEPTSmart Metropolis, Gdansk – 21 to 22 November 2013
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
Furthering the London Mayor’s Transport Strategy in cooperation with EU partners
Services EU funding and bidding EU best practice EU project management
Urban transport themes Walking, cycling, urban realm Road safety, travel planning, behaviour change Electric vehicles, freight and logistics
LEPT
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
Increasing urban populations apply pressure on transport infrastructure & services, causing congestion and poor air quality
Common need for modal shift away from car use and towards cycling and other sustainable modes
Behaviour change programmes offer cost effective solutions for achieving modal shift
Most effective when alternative modes and infrastructure are available: Combining ‘hard’ and ‘soft’ measures
Personalised Travel Planning - Rationale
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
Proven behaviour-change methodology reducing car trips increasing cycling, walking, public transport and car-sharing
PTP projects in UK typically lead to 10% reduction in car use Reductions in Co2 emissions, congestion PTP is also a tool for community engagement, helps to
tackle social exclusion, improves public health and access to employment
Typical target audience: households Before and after surveys allow accurate evaluation of modal
shift and Co2 reduction PTP is transferable to European cities
Personalised Travel Planning
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
Households in urban areas identified which have a high propensity to cycle, walk, use public transport more
Socio-demographic data Alternative modes, PT routes, cycling infrastructure, bike sharing…
Typically sites of 10,000 households chosen Welcome postcards alert households to the project PTP brand developed Local field office gives presence and identity Teams of PTP advisors trained on interviewing techniques
and open questioning of residents
What is PTP?
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
Begin with personal contact, on the doorstep, to identify and meet needs for behaviour change, and to motivate people to think about their day-to-day travel choices
What is PTP?
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
This initial contact enables the target population to be 'segmented' into three main groups
existing regular users of sustainable travel modes non-regular users of sustainable travel but who are interested in
receiving information on alternatives to the car those who are not interested in taking part.
Participants in the 'interested' group are asked open questions and receive tailored information and services to change travel behaviour
local travel information materials, events, competitions, prizes cycle training, led-rides, bike maintenance discounts on public transport and bike equipment
What is PTP?
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
Have you considered cycling to work?” “Yes, but it’s been years since I used my bike, I’m not sure about routes or safety on roads” “Would you like information on cycle training, route maps & discounts at local cycle shop” “Yes please!”
The requested items are assembled into personalised packages and delivered to the households
Supportive awareness-raising continues in the area to maintain momentum: PTP champions run social media campaigns & competitions
Before & after monitoring of sample households Behaviour change more likely than general campaign
Personalised Travel Planning
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
Typical reduction in car use of 10% Programmes can have different mode focus Transferable methodology to European cities and other
target audiences
PTP modal shift in the UK Households Cycling Walking PT Car
Peterborough 30,000 +20% +14% +33% -9%
Worcester 23,500 +0% +12% +17% -7%
Exeter 25,000 +33% +15% +10% -13%
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
Personalised Travel Planning for Cycling
PTP-Cycle Project
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
PTP-Cycle delivers an integrated programme of Personalised Travel Planning (PTP) initially across 6 EU cities in selected residential areas, workplaces and universities
Prove PTPs achieve significant modal shift away from car use and notably towards cycling amongst 3 target audiences and different countries
63,000 individuals participating in PTPs Modal shift impact monitored and evaluated Release public and private sector investment through
evidencing, business cases and Cost Benefit Analysis
Summary
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
LEPT (UK) – Coordinator Burgos (ES) UIRS (SI) Antwerp (BE) Riga (LV) Polis (EU) Traject (BE) Sustrans (UK)
Partners
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
Transferable methodology and toolkits to be made available to cities across Europe
Supported by PTP Training Programme for 60 EU cities to build capacity and support amongst officers and politicians
10 EU cities to be mentored by PTP-Cycle 2014-2016 to be given hands on support in developing PTP programmes
Contact Paul Curtis to register your interest or for more information
Invitation to get involved
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
PTP-Cycle Project Coordinator
Paul Curtis
London European Partnership for Transport
T: +44 (0) 20 7934 9536
E: paul.curtis@lept-eu.org
W: www.ptpcycle-europe.eu (goes live December 2013)
Contact
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013